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Thomas Wainwright, Franz Huber Francesco Rentocchini

Open wide?
Some business opportunities
and risks in using open data
flickr/solarnu/14010523383


Early days: preliminary findings



What’s going on?


Systematic evidence from OD pioneers

(How) has OD (re) shaped business models?

What are the risks and how are they managed?



Non-academic (open!) practitioner report








Our story:
what and why?
*Uncovering OD ecologies and
communities…
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* Additional research design information available
OD-CD Mix
ODAdoption
Motivations and
value creation


Growth through open innovation
Save $ on proprietary data
Unique product


Chicken/egg: sector knowledge key


OD-centric activity concentrated in SMEs
Flickr: viciousbits/8635244042
Efficiency
Scalability
One off consultancy
Value: cleaning/support/analysis/repackaging/engagement data generation

A Web of ‘stingy’ consumers
Implementation challenges
Dirty data
Lmtd cntxt
Fragmented micro-geo
Finding RELEVANT data

Is it ‘open’: ambiguity continues



Limited publication resource
What data have we got?!
Cultural infrastructure
Managing risk

Why bother: costs and monetisation



OPEN IN
OPEN OUT
OD Risk Checklist
Format change


Copycat


OD closed


Legal: ownership and blame game


Ethical: protecting vulnerable


Use and abuse


Careful design: practices can violate OD principles…
OD-CD Mix
One size does not fit all: open
innovation and growth
Key characteristics:
Growth orientated
Open innovation

Motivations:
Free OD! –> complementary, low cost
Specific OD needed

API for (global) growth -> scalable affiliate growth

Risk:
Amateur developers -> invest resources and monetise relations
Data governance–> API includes aggregated data of partners - requires tracking
through API key - end user legal issues





Case 1: retail market maker
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One size does not fit all: open
innovation and growth
Key characteristics:
Brand core asset
Growth orientated

Motivations:
Free OD! –> complementary
Avoid screen scraping -> accurate API

API for (global) growth -> open innovation

Risk:
Stock availability -> ‘Hold Attack’
Re-audit data risk

‘Poor quality partners’ and limited time






Case 2: online retail
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Hackday, blogs, email, telephone, face-to-face



Engagement helps decide:


What to release
How to release it




Engagement can:
Enhance products
Open innovation
Be monetised


Building
engagement,
reduces risk…
Open data has costs:
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flickr/vogelium/3086966533

Questions?
Get: included, engaged, a copy.
t.a.wainwright@soton.ac.uk