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˜  

= 
à Introductions
à Challenges / Opportunities of online Marketing
à Goals of ESCN.TV
Viewers
Marketers
à Results
à How to learn what is possible
à Questions & Answers
Ý      


P Growth and Fragmentation of audience / time


P Blogs, Websites, Aggregators
P The web is ³crowded´

P Safe and Contextual content to advertise within /


around.
P Marketing Solutions are not simple or designed for
³your business´
P

P Display Advertising click through is now .1%


(IAB, DoubleClick)
Ý      
 


P It is where your audience spends the majority of their


time learning and finding information
P

P Online can create ³action´ oriented activities to generate


leads, business
P You can time your marketing more precisely
P You can measure the results and adjust
¬

P dune 2009 ± Online video consumer spending 7.5
hours per month of video consumption (ComScore)

P Sept 30, 2009 - U.K. ± Online advertising


overtakes TV Advertising Revenues (The Guardian)

P 42% of B2B Marketers using online Video


(57% of large organizations) ± (Adobe, Brightcove)

P Videos are 53 times more likely than text to appear


on the first page of search engine inquiries (Forester)
˜ 
 
 '*
= 
     (US$ million, current prices)
"  "  "  "   " 
Newspapers $128,553 121,636 107,005 102,651 102,866
Magazines 57,789 55,136 49,046 47,549 48,155

Television 178,169 183,277 173,158 179,146 186,573


Radio 38,198 37,361 33,621 33,204 34,041
Cinema 2,287 2,421 2,336 2,472 2,675
Outdoor 30,546 31,395 29,276 29,914 31,792

    !" ### !"#$ %& $ %#%#!


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Source: ZenithOptimedia, April 2009
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Brand Rich media Rich Media Simple Flash
Measurement with video without Video
=         

        

! #  $  
"  "
% &"    '  ( #
)*     ( #
Source: Dynamic Logic MarketNorms, July 2009 (Numbers are % impact change vs.
exposed control) (* = No Significant Effect)
£ 
 
P Inform, Educate and Entertain
P Short Story ± Magazine / Web for detail
P Anytime, Anywhere, Any device

 + 
P 1 to 1 marketing solutions
P Sight, Sound and Motion
P Focused engagement in a crowded world
P Turnkey Solutions
P Value for money
P Measurable Results!
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P High Engagement per viewer


P High Engagement with brand
P Viewer Feedback via email has been positive

Let¶s look at some stats!


      !  "#$$%

¬
 '  


Total Engagement with Brand 51 Hours

Brand Engagement per Viewer 6:57 Minutes


—ot including click through time on site

Viewers of Cast Sponsor brand 438

Click Through on Banner 14


      !  "#$$%

 ( ' 
'  0 /'  
")$

Engagement 12,176 display ads 6:57 per


the engagement
(time) @ 15 seconds viewer
per viewer

Engagement "

.1% click thru 3.2%


(action) the action

$2.27 per
Cost per booth
Engagement visitor !

visitor at trade
(value) $2.09 after the efficiency
show = $80
first archive
=     0 & 
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Engagement 6:45 minutes ")


the
(time) per viewer engagement per viewer

Engagement 5.54 % click !!



(action) through The engagement
&&
) £   
P Engaging medium in a crowded world
P True 1 ± 1 communication allows for much
higher engagement / activity
P Results are much higher than industry average
due to quality / alignment of content and
audience
P Effective medium to demonstrate, communicate

P Trade show exposure at a fraction of the cost



    ± a la carte
P TV Commercials ± 20 ± 30 seconds
P Video Advetorials ± 60 ± 120 seconds
P Product Tours ± 60 Seconds
P Banner Ads ± Click thru to your site


    ± Packaged
*+,--   !  -. -

    ± Custom
P Contests
P Webinars
P Your ideas?

 £ 
 
   

Exposure
Banner Ads
  Branding
Tip of the Week Sponsorship
Click-thru

Commercials
1 ± 1 communication
'   SPOTLITE (Advetorial)
plus click thru

Website Video Center -  ˜"&&


All solutions drive click thru
2 3  ' SPOTLITE
Client Center offers conversion
Contests

2 '
' Website Video Center -  ˜"&& Help people buy
Æ   ¬ '
 
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  *    
£  

Bookmark the   (
Marketing Solutions 0'
'
Video Client Center  
http://advertising.escn.tv/mediacenter/ '