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Seeing is Believing

• Seeing is Believing is a collaboration between Standard Chartered
Bank and International Agency for Prevention of Blindness (IAPB).

• International Agency for the Prevention of Blindness (IAPB) is a
registered charity, No 1100559. All enquiries to IAPB, London
School of Hygiene and Tropical Medicine, Keppel Street, London

• Standard Chartered Bank (“SCB”) is incorporated in England and
Wales with limited liability by Royal Charter 1853, under reference
ZC18 and the Principal Office of the Company is situated in England
at 1 Basinghall Avenue, London, EC2V 5DD, United Kingdom.

The Issue
The impacts of avoidable blindness
Avoidable blindness is not just a health issue; but an economic issue.
For many, going blind can mean the end of their education, job,
livelihood and independence. They have less opportunities to provide
for their families and the communities that support them.
Women are at a higher risk of becoming visually impaired. But men
are twice as likely to access eye-care services.

Children’s eye-health
Every minute, a child goes blind.
 About 40% of the causes of childhood blindness are preventable or
Poor eye sight, let alone blindness, will impact a child’s ability to
read a chalkboard or book and, therefore, has a huge impact on their

▫ Every five seconds someone in the world goes blind. About 90%
of blind people live in a developing countries, where access to
affordable eye-care is limited.

▫ Without immediate, effective action the number of blind people
worldwide is expected to increase from 39 million to 76 million
people by 2020.

▫ But, 80% of blindness can be treated or prevented, and the
interventions are some of the most cost-effective in health-care
With your help, we can tackle
avoidable blindness
Our Mission
 To help eliminate avoidable blindness and visual

 We continue to partner with leading eye-care
organizations and charities to create sustainable eye-
care services in impoverished communities.

 To raise US$100 million by 2020
Why the Mission
 Proven cost effectiveness, eye-care is not always given the
attention it deserves.

 With 80% of blindness being avoidable, and 60% of children
dying within a year of going blind, we want to continue
improving access to affordable eye-care in Asia, Africa and the
Middle East.

 Through our new commitment, we’ll deliver 35 eye-care
projects globally, including five major projects focusing on
child eye-care.

Making a difference to eye-care
around the world

• Ghana Liverpool legend Ian Rush visits Ghana eye-care clinic

• India Football used to empower visually impaired kids

• Peru Born premature, Fernanda’s sight was saved by expert eye-care

• Cambodia Vitamin A keeps Chanthrea and Pearak’s sight safe

• Botswana First time volunteer, Debbie, is inspired after training
Batswana nurses

• Pakistan Mai realised growing old doesn’t mean

“Football clinics are a great way to build the confidence
of visually impaired children and help them develop
skills that are essential in their day to day lives”
-Seeing is Believing

Since joining forces in 2010, Standard Chartered and Liverpool
FC have come together on several occasions to raise awareness
for avoidable blindness, holding soccer clinics for visually
impaired children

Helping Mumbai’s visually impaired

Why the global soccer clinics are important

Mai’s Success Story
Mai realised growing old doesn’t mean growing blind

Mai was a 75 years old nomad in the Balochistan province in the
southwest of Pakistan. Seven years ago, her health failed and she
became almost completely blind.

How we helped

The Layton Rahmatulla Benevolent Trust (LRBT) Eye
Hospital is part of a network of eye hospitals which serves the
neglected areas of Pakistan, and is funded by Seeing is Believing.

Mai’s husband visited the hospital the very next day to find he had
cataracts which could be operated on. Following the success of her
husband’s treatment, Mai also had an eye screening and
discovered she too could have her sight restored.
“After her surgery, Mai couldn’t believe her eyes”
Her life has been restored along with her sight, as she is able to
resume her role of looking after her family and her goats.

She will also be able to spread the word to others in her
community that growing old does not mean growing blind.

How They Work

All donations matched
• When you donate, Standard Chartered Bank will match it
dollar for dollar. This means that we can double the impact of
your generosity.

• Partners on the ground
• Working with leaders
• Our partners are leading eye-care experts from around the
world. Together, we can reach the people who are in the most
Public private partnership
• An unbeatable collaboration
• We've harnessed our strengths as a private sector
organization for this public cause and by giving people back
their sight we've helped contribute to the economies of some
of the most deprived areas in the world.

Good governance
• Money well spent
• Every dollar goes to a good cause. Our governance structure
ensures we operate to the highest standards. Through years of
experience, we have developed robust systems for monitoring
and evaluation, allowing us to measure the impact of our
Our Partners
Seeing is Believing's partners are among the world's leading eye
care expert non-government organisations, delivering vital eye
care services to millions in need in the developing world.

They operate under the umbrella of the International
Association for the Prevention of Blindness (IAPB) - partners
with Standard Chartered Bank in the Seeing is Believing

Helen Keller International (HKI)
Works to save the sight and lives of the most
vulnerable and disadvantaged.

ORBIS International
A non-profit, global development organisation dedicated
to saving sight world-wide.

Sightsavers International
One of the world’s leading charities working to
prevent and cure blindness in developing countries.