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Factoid

• In its 43rd year of service. Started operations in
1971
• 2013 was the 41
st
consecutive year of profit
• 45,000 Employees
• 100 million Customers annually.
• US’s largest carrier in terms of originating
domestic passengers boarded
• Operates the largest fleet of Boeing aircraft in the
world to
• Serves 96 destinations in 41 states in the US
Who We Are and What We Do
Major domestic airline that provides short haul,
high frequency, point-to-point, low fare service
Incorporated in Texas and commenced
Customer Service on June 18, 1971 with 3
Boeing 737 aircrafts serving 3 cities – Dallas,
Houston, and San Antonio
Today, SW operates over 400 Boeing 737
aircrafts in over 59 cities
Lowest operating cost structure in the domestic
airline industry and consistently offers the lowest
and simplest fares
Innovation
1
st
airline to offer a profit-sharing plan to
employees beginning in 1979, employees
now own about 10% of company stock
1
st
major airline to offer “ticketless” travel
system-wide
1
st
major airline to enter information
superhighway by creating its own web
page
1
st
airline to offer online booking

How We Began
32 years ago, Rollin King and Herb
Kelleher got together and on a cocktail
napkin they came up with a simple notion
that turned into the 4
th
largest airline
- If you get your passengers to their
destinations when they want to get there,
on time, at the lowest possible fares, and
make darn sure they have a good time
doing it, people will fly your airline.
Vision Statement
To provide the most affordable, reliable,
and comfortable air transportation in the
world.