FIFA2014 social media league

ARGENTINA WON THE HEARTS,

GERMANY WON THE GAME!!
Date Range 1
st
Jun2014 to 14
th
Jul2014
FIFA WORLD
39,846,794
Total Mentions Across The World
FIFA World Cup 2014 - Chatters Trends
Most of the post before 12
th
June14, were
related to various teams fixtures, match
schedules & players.
The chatter began before the FIFA14 inaugural match,
contributing to 17% to overall volume
Post inaugural, majority of Fifa14 discussions were
related to the players performance, match facts,
goal scored etc.
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ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most
anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the
most popular team across the world discussed on social media till date
Germany
19,639,924

Argentina
40,034,649

ARGENTINA was twice as popular on Social Media than
Germany, throughout the world during FIFA14
Top 5 FIFA14 players discussed
across the world
Argentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till
date followed by Brazilian Neymar
Messi -
25,792,624
Ronaldo
9,567,939
Luis Suarez-
13,041,171
Rooney
2,814,971
Neymar
24,319,202
1.
2.
4.
3.
5.
Gender Talks
Men were almost 58% more active than women
79% 21%
Women were
more keen
about most
players
performance,
their wives &
girlfriends,
match winners
posts
Men were more
interested in
goal scored,
players
performance,
match timings,
players
hairstyles,
penalty shoot
outs, match
fixtures etc.
Game of the YOUTH
Less than 25 Years
Intermediates, College going,
Fresher's to the Corporates


25-40 Years
Manager level, newly
married, Young Parents
Greater than 40 Years
Senior Level, Parents of teenagers and
adult kids
Top discussions were around
Team Comparison, Players
performance, Fifa contests
etc.
Fifa teams, Match economics,
Players, Wags, Top Celeb posts,
Associated brands, previous
match stats etc.
Majority of people falling under this
category were more interested in
players historical, match historical
data etc.
27% of the observed
55% of the observed
18% of the observed
Top 5 FIFA14 Teams discussed
across the world
Brazil Followed by
France was the most
discussed Fifa 2014
team
1.
28,614,213
9,298,843
7,415,386
2.
5.
3.
4.
Argentina
40,034,649
France
14,235,390
Top 5 Controversial Moments -
FIFA World Cup2014
Luis Suarez bite on Giorgio Cheillini
Illegal sale of FIFA World Cup 2014 tickets
Luis Suarez bite on Giorgio Cheillini: FIFA banned
Suarez from nine international matches and four
months of any football related activity
Illegal sale of FIFA World Cup 2014 tickets, this illegal
ticket scam has damaged the image of FIFA further
more as there were allegations of bribery in the 2022
FIFA World Cup Qatar bid.
Neymar foul on Modric
Neymar foul on Modric: Neymar hit out his elbow on
Luka Modric, it became a controversial moment for the
reason Neymar wasn't sent off for the incident and was
given a booking instead.
Top 5 Controversial Moments -
FIFA World Cup2014
Mexico goals disallowed vs Cameroon
The Cameroon Football Association
revealed about their investigation on
seven players involved for match fixing
Mexico goals disallowed vs Cameroon: Humberto
Clavijo, the linesman for that match, wrongly
disallowed two goals scored by Giovani Dos Santos
in the first half of the match.
The Cameroon Football Association revealed about
their investigation on seven players involved for
match fixing after their humiliating 4-0 loss to Croatia
in the group stage.

Social Media Popular Players FIFA14
1. Lionel Messi
25,792,624
2. Neymar Jr -
24,319,202
3. Robin Van Persie
674,717

Arjen Robben
817,266

Thomas Muller
415,203

Andrea Pirl
499,795

Social Media Emerging Players FIFA14
1. James Rodriquez
67,442

3. Bryan Luiz -
431

2. Juan Carlos Paredes
6,897

APAC Countries on Social Media FIFA14
India Singapore Indonesia Philippines
Country Wise Social Media Chatter
FIFA14

SINGAPORE
56,516
INDIA
262,350 PHILIPPINES
43,973

INDONESIA
813,960
Top Players FIFA14 discussed
India Singapore
Messi
196,829
Indonesia Philippines
Luis Suarez-
128,076
Neymar
98,553
Luis Suarez-
12,894
Neymar
21,386
Messi
30,181
Luis Suarez-
32,871
Messi
32,407
Neymar
29,574
Messi
609,064
Luis Suarez-
543,011
Neymar
401,819
Top 3 Teams FIFA14 discussed
India
Philippines
Singapore
Indonesia
329,770
77,883 71,497
Argentina
958,489
175,826
108,660
Argentina
40,184
France
26,485
Argentina
Argentina
34,339
25,708
851,987
150,943
Top Sport Channels FIFA14 discussed
INDIA
PHILIPPINES
Singapore Indonesia
65%
19%
8%
5%
3%
Sony Six Others ESPN
Star Sports Neo
Sony Six was most
discussed for watching
Fifa WorldCup14
39%
25%
19%
12%
2%
2%
1%
GMA ESPN Balls TV
ABS-CBN TV5 Fox
Others
GMA was most
discussed for watching
Fifa WorldCup14
10%
50%
37%
3%
Starhub TV Others
Mio Tv MediaCorp Tv
Mio TV was most
discussed for watching
Fifa WorldCup14
TvOne was most
discussed for watching
Fifa WorldCup14
26%
47%
7%
1%
20%
TvOne ANTV K-Vision
Top 5 Brands FIFA14 discussed
34%
20%
14%
7%
2%
48%
23%
16%
9%
3%
INDIA PHILIPPINES
33%
21%
19%
15%
12%
SINGAPORE
53%
21%
14%
8%
4%
INDONESIA
LIFESTYLES affected by FIFA14
Late night Sleep was the major concern of majority of Singapore fans as most of the
matches were early morning telecasts
Majority of youth & female fans also raised concern about their morning walk & fitness
schedules

41% Late
Night Sleep
22% Morning
walk & Fitness
8% Household work
29%
Spending
time with
girlfriend/
family
Geography - Singapore
WORKLIFE affected by FIFA14
Many Singaporeans stated in their post that they are getting late for the office

38%
late for Office
27% Match
Discussion at
office
14% Stock Brokers take breaks
to watch the match
21%
Delayed
Scheduled
Appointment
Geography - Singapore
FOOD / BEVERAGES / SPORTSBARs
affected by FIFA14
Hungry Between
Match 16%
Dinning with Beer &
Food with match 34%
Teams Fasting /Ramzan
during football 22%
Post Match Party 28%
Geography - Singapore
Worldwide Key Insights FIFA 2014
ARGENTINA was the most talked finalist during FIFA14 world cup
Brazil vs Chile & Suarez in game bite are most discussed events of Fifa 2014.
Steep hike in chatters were observed in overall Fifa 2014 discussions after the
inauguration ceremony
Day by day promotional discussion around Fifa 2014, was diminishing whereas
steep hike was seen in Fifa 2014 players discussion post Inaugural match
Men were more dominant in Fifa 2014 related discussions across the world.
They were more keen about match historical, players stats & performance,
team updates etc.
People of all age groups were found excited for Fifa related discussions,
However people having age between 25-40yrs were largely participating in
Fifa 2014 related engagements
Messi dominated the 1
st
rank followed by Neymar on social media discussions
around Fifa 2014, across the world
Brazil & Argentina was the most discussed team for Fifa 2014, across the world
till date
Across the world majority of people posted about Fifa during 2
nd
half or extra
time of the game
Thank You
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