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A

PRESENTATION
ON

A STUDY OF VARIOUS INTERNATIONAL MARKETING TOOLS USED BY EXPORTERS AND
EXPLORING MARKET POTENTIAL IN GERMANY
Submitted to
Marwadi Education Foundations Group of Institution
Faculty of Manag!nt"
Ra#$ot%
A!i"ted #it$
G&'ARAT TE()NO*OGI(A* &NI+ERSIT,

F"&u!t' Guided( )om*"+' Guide


Prof% Anupa!a -a. Mr% /0us0ru -ossa10oy
Assistant profssor Gnral Managr

Submitted b'
'as!n (0angani
M2A 3 SEM 3III 456789567:;
E+,o!!me+t Numbe,
7<=5=6:>5657
Intrnational Trad
(o!pany 2usinss
Rsarc0 ?or$
Intrprtation and Analysis of -ata
Rco!!ndation to (o!pany
)ow I!portant t0is is@
Intrnational Trad
Econo!ic Trad 4Gu#arat; P.t% *td%
7>A5
766B
On Star
<:
(ountris
Intrnational Mar$ting Tools
Rsarc0
?0y T0is Study@
P,im",' Re-e",&$ ob.e&ti/e(

To idntify C undrstand t0 !ar$ting tools usd 1y t0


Dportrs

To !asur an Ecti.nss of t0 tools as pr Dportrs


prspcti.
Se&o+d",' ,e-e",&$ ob.e&ti/e(

To study a !ar$t potntial in Gr!any !ar$t rfrs to .arious


sctors li$ Agricultur and procssd food Dport" ?ool C
woolln Dport" Auto!o1il co!ponnts EDport" *at0r Dport"
c0!ical and P0ar!a EDport" TDtil

To $now t0 nor!s and rgulations of Gr!any a1out i!port%

Re-e",&$ De-i0+( -scripti. Rsarc0 C EDplorati. Rsarc0


Approac0

S"m*!i+0 Met$od( Non9pro1a1ility (on.nint Sa!pling

S"m*!e Si1e( :6 EDport Fir!s

P,im",' D"t"
o
Fustionnair

Se&o+d",' D"t"(
o
'ournals" Intrnt" Rports" Go.t% ntity%

Goo0!e Do&2 3 MS E4&e!

*itratur R.iw
Re/ie# 52
TitlG -cision -ri.n Mar$ting
Aut0orG Aditya 'os0i" Eduardo Gi!nH
,arG 'uly" 5678
Pu1lis0dG )arward 2usinss R.iw
Re/ie# 62
TitlG (o!parati. r.iw of !ar$ting assss!nt !t0od" tools C approac0s
Aut0orG Nant0ild /a!ara
,arG Spt!1r" 567<
Pu1lis0dG For ?orld food progra!! to Fdral Ministry for Econo!ic (oopration and
-.lop!nt of Gr!any%
Re/ie# 72
TitlG Glo1al Mar$ting (ontrol
Aut0orG Galina I0iltso.a C 'o0n Ranc
,arG -c!1r" 566>
Pu1lis0dG )an 2usinss Pu1lications
-ata Analysis
And
Intrprtation
Typs of co!panis in.ol.d in intrnational 1usinss
Me,&$"+t E4*o,t 8 569
M"+u:"&tu,i+0 E4*o,t 58 8AB
Me,&$"+t 3 M"+u:"&tu,i+0 E4*o,t 57 87B
T0r !ost popular !ar$ting tool
Onlin 'ournal C Pu1lication Trad Fairs All of t0! Non of t0!
;2<6
;2==
;28>
;2;=
;2;6
Mo-t N"med Too!-
(o!panis prfrnc for us of onlin !ar$ting
tools for intrnational !ar$ting
252 Portals usd 1y co!panis
'ournals C pu1lications usd 1y co!panis for
ad.rtis!nt
(o!panis participatd in trad fairs
Ye-? "!#"'- @ 569
Ye-? mo-t o: t$e time 8 75B
Ye-? -ometime- 55 JAB
Ye-? Se!dom < >B
Typs of trad fairs" co!panis participat
8:B
;27=
;25>
E!1assy contactd 1y co!panis
Ye-? M"+' Time- 8 5;9
Ye-? Some Time- 7: 5>B
Ye-? Fe# Time- 55 8<B
Not "t "!! > 7=B
(o!panis dpnds on rfrncs in targt country
for strngt0ning t0 1usinss
A!! t$e time? de*e+d- o+ ,e:e,e+&e- 8 5;9
Mo-t o: t$e time de*e+d- o+
,e:e,e+&e-
7A <<B
Sometime-de*e+d- o+ ,e:e,e+&e- 58 8AB
R",e!'de*e+d- o+ ,e:e,e+&e- 7 5B
Not "t "!!de*e+d- o+ ,e:e,e+&e- 8 =B
-irct country .isit for intrnational !ar$ting
Ye-? F,eAue+t!' Ye-? U-u"!!' Ye-? O&&"-io+"!!' Ye-? Se!dom Ne/e,
;2;>
;25
;2@5
;268
;25=
EDpnss incurrd for intrnational !ar$ting tools
1y Dportrs
Onlin Trad Fairs ' C P E!1assy +isit Rfrancs
B8
5=
5;
;
5;
56
5B
@8
=5
6@
B6
75
>
7<
6<
B=
5>
8B
Highest money spend Average money spend Lowest money spend
Gr!any
Indo9Gr!an Trad Rlations
Potntial sctors to Trad ?it0
Gr!any

Agricultur and Procssd Food EDport

?ool C ?oolln EDport

Auto!o1il (o!ponnts EDport

*at0r EDport

(0!ical C P0ar!acutical EDport

TDtils and (lot0ing

Agricultur and Procssd Food EDport


Strong d!and for Indias rady9to9at and raw food products
Anuga Trad EDpo" in Europ
Gr!any continus to r!ain a !a#or dstination for ric products" coE"
drid and prsr.d .gta1ls and poultry products
?ool C ?oolln EDport
India is t0 s.nt0 largst producr of wool%
=%> Million &S- Dport 4including wool yarn" fa1rics" !ad9ups and
rady!ad gar!nts of wool; of wool fro! India to Gr!any during 567<9
5678%
T0 ?ool C ?oollns EDport Pro!otion (ouncil 4??EP(; participats in
.arious intrnational trad fairs and D0i1itions" and facilitats !!1r
.isits and trad dlgations" tc%
Auto!o1il (o!ponnts EDport
Growing at 56B pr Annu!
T0 industry is gard to !t t0 ntir nds of t0 auto!o1il industry
li$ 1ody and c0assis parts" suspnsion and 1ra$ing parts" ngin parts"
dri. trans!ission parts and lctrical parts tc%
EDports to Gr!any of auto parts is t0 scond largst !ar$t" rgistrd
=%J pr cnt incras at KA=6 !illion

*at0r EDport
Some o: t$e im*o,t"+t !e"t$e, *,odu&t- e4*o,ted b' I+di" i+&!ude C
*at0r Footwar
Footwar (o!ponnts 4S0o &pprs" Sols tc%;
*at0r Gar!nts
*at0r Goods 4Including )arnss C Saddlry" *at0r Glo.s tc%;
Finis0d *at0r
M".o, M",Det o: I+di"E- E4*o,t o: Le"t$e, E4*o,t o: Le"t$e, P,odu&t-
F6;;>G5@H
Ministry of (o!!rc"
India

(0!ical C P0ar!acutical EDport


(ontri1uts 76B to t0 glo1al p0ar!acutical production
Sinc 566:" t0 a!ount of c0!ical productsL i!ports into Gr!any 0as
incrasd
Gr!any is t0 scond largst !ar$t for Indian drug Dportrs wit0 K<669
<:6 !illion wort0 Indian drug Dports
TDtils and (lot0ingG
T0 country is also t0 scond largst tDtil i!portr in world
T0 industry turno.r stagnatd wit0 a growt0 rat of 97 prcnt in 567<
wit0 E&R 875 2illion !ar$t%
*arg opportunitis for forign tDtil and clot0ing co!panis to incras
t0ir Dport .olu! 1y Dpanding t0ir prsnc in t0 Gr!an !ar$t
I!port Rgulations" (usto!s C
tariEs in Gr!any
Rsult C Findings

o+!i+e Ii0$!' eJe&ti/e "+d u-ed

T,"de :"i,- Mode,"te eJe&ti/e "+d
"/e,"0e u-ed

Kou,+"!- "+d *ub!i&"tio+- Mode,"te!' eJe&ti/e "+d
u-ed

Di,e&t m",Deti+0 F&ou+t,'
/i-itH
A/e,"0e eJe&ti/e "+d u-ed

Re:e,e+&e- Mode,"te!' eJe&ti/e "+d
"/e,"0e u-ed

Emb"--' Mode,"te!' eJe&ti/e "+d
"/e,"0e u-ed
A0,i&u!tu,e 3 P,o&e--ed
Food E4*o,t
,i&e *,odu&t-? &oJee? d,ied "+d *,e-e,/ed
/e0et"b!e-

Loo! 3 Loo!e+ E4*o,t #oo! '",+? :"b,i&-? m"deGu*- "+d ,e"d'm"de
0",me+t- o: #oo!

Automobi!e )om*o+e+t-
E4*o,t
bod' "+d &$"--i- *",t-? -u-*e+-io+ "+d
b,"Di+0 *",t-? e+0i+e *",t-? d,i/e
t,"+-mi--io+ *",t- "+d e!e&t,i&"! *",t-

Le"t$e, E4*o,t Le"t$e, Foot#e",? Foot#e", )om*o+e+t-?
Le"t$e, G",me+t-? Fi+i-$ed Le"t$e,

)$emi&"! 3
P$",m"&euti&"! E4*o,t
L"&Aue, "+d -'+t$eti& Mbe,- :o, t$e
*,odu&tio+ o: i+du-t,i"! *,odu&t-? "+d
&o+-ume, *,odu&t- i+&!ude *$",m"&euti&"!-?
dete,0e+t- "+d &o-meti&-2

Te4ti!e- "+d )!ot$i+0 A**",e! *,odu&t-
Rco!!ndations
To ETGP*M

A1out intrnational !ar$ting toolsM

A1out Gr!an !ar$tM


Sourcs of infor!ation
BooD-(

M"+"0eme+t( A 0!ob"! E+t,e*,e+eu,i"!


Pe,-*e&ti/e
2y )inH ?i0ric0" Mar$ + (annic" )arold /oontH

I+te,+"tio+"! Bu-i+e-- E+/i,o+me+t


2y Francis (0runila!

Bu-i+e-- Re-e",&$ Met$od-


2y ?illia! G% Ii$!und

G!ob"! Bu-i+e--
2y Mi$ ?% Png" -pa$ /% Sri.asta.a
I+te,+"tio+"! M",Deti+0( A St,"te0i&
Pe,-*e&ti/e
'o0n 2% (ulln" /% Pra.n Par1ota0
Leb-ite-(
0ttpGNNwww%fnf9urop%orgN
0ttpGNNwww%countrystudis%usN
0ttpGNNwww%cono!ywatc0%co!N
0ttpGNNwww%uropa%uN
0ttpGNNwww%!co!tr%co!N
0ttpGNNwww%iDpos%dN
0ttpGNNwww%trad%go.N
0ttpGNNwww%infodri.india%co!N
0ttpGNNwww%agriDc0ang%apda%go.%inN
0ttpGNNwww%Dport0lp%co%HaN
0ttpGNNwww%india%diplo%dN
0ttpGNNwww%indian!1assy%dN
0ttpGNNwww%dgft%go.%inN
0ttpGNNwww%co!!rc%nic%inN
0ttpGNNwww%1!wi%dN
0ttpGNNwww%Dport%go.N
Ot$e, Sou,&e-(

Ministry of (o!!rc" India

(0a!1r of (o!!rc" India

-GFT" India

E& (o!!ission

Indo9Gr!an Trad *itratur

Gr!an E!1assy in India

Indian E!1assy in Gr!any


T0an$ youM