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Introduction

Outline
Introduction
Current Scenario Literature review
General
Recycle oil high cost
Human Governance safe the world than
making more profit
International
HG to protect the earth
HG bad :
Food for animal
cosmetic
Local
Biogas
Biomass town supported by UPM, Ministry
of Housing and Local Municipal
Recycle cooking oil
Increase price in cooking oil drive the
demand for recycle cooking oil
HG Issue
Halal and Haram
Developing Market Strategy and Plan
Problem Statement
Marketing Strategy for Recycle Cooking Oil
Intensive growth
Integrated growth
Diversification
Marketing Segmenting , Targeting and
Positioning

Marketing Mix Strategy
6P for Recycle Cooking oil
People
Product
Promotion
Process
Price
Place / Distribution
Expected benefits for Shareholders / B2B and
B2c
Recycled Cooking Oil
The Economical and Ethical
For Recycled Cooking Oil
What is
Recycle
Cooking Oil?
Problem

Problem Statement :
Poor Positioning Strategy for recycled cooking oil
How to market recycled cooking oil for the benefit
of environment and people in Malaysia
Marketing Strategy for Recycle
Cooking Oil
Strategic
Planning
Gap
Malaysian Cultural
Variety of races.
Malaysia is an Islam country.
Recycle cooking oil into biomass or energy
create HALAL issues among muslim


Current Scenarios International

Current Scenarios Local
Disposal used cooking call into sewage system
Lack of landfill to dispose cooking oil
Muslim suspitious on HALAL status to handle
biomass products.
People not aware of benefit of used cooking oil
UPM-MARDI-KPT partnership to develop biomass
product.
Melacca Biodiesel Program for green
environment.
Local Marketing Strategies
(Government)
Create awarness to promote recycle cooking
oil program. (Cash converter used cooking oil
Program)
Funding technology to converting used
cooking oil to biomass as a new source of
energy.
Develop recycle cooking oil center at
residental area.
Local Marketing Strategies (Manager)
Partnership with Municipal to cater collection
services. (business and residential area)
Acquired Storage facility and logistic.


Local Marketing Strategies (Consumer)
If near any animal farms, work together with the
farms owner to produce animal feed from
cooking oil. (MPOB have the formula). All local
encourage to sell the used cooking oil to farm
owner.
At home have small container to hold cooking oil.
Educate children the benefit of used cooking oil
can use to produce, animal feeds, soap or
biodiesel.