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**Chapter 1: Exploring Data
**

Section 1.1

Analyzing Categorical Data

The Practice of Statistics - For AP*

STARNES, YATES, MOORE

+

Chapter 1

Exploring Data

Introduction: Data Analysis: Making Sense of Data

1.1 Analyzing Categorical Data

1.2 Displaying Quantitative Data with Graphs

1.3 Describing Quantitative Data with Numbers

+

Section 1.1

Analyzing Categorical Data

After this section, you should be able to…

CONSTRUCT and INTERPRET bar graphs and pie charts

RECOGNIZE “good” and “bad” graphs

CONSTRUCT and INTERPRET two-way tables

DESCRIBE relationships between two categorical variables

ORGANIZE statistical problems

Learning Objectives

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Categorical Variables place individuals into one of

several groups or categories

The values of a categorical variable are labels for the

different categories

The distribution of a categorical variable lists the count or

percent of individuals who fall into each category.

Frequency Table

Format Count of Stations

Adult Contemporary 1556

Adult Standards 1196

Contemporary Hit 569

Country 2066

News/Talk 2179

Oldies 1060

Religious 2014

Rock 869

Spanish Language 750

Other Formats 1579

Total 13838

Relative Frequency Table

Format Percent of Stations

Adult Contemporary 11.2

Adult Standards 8.6

Contemporary Hit 4.1

Country 14.9

News/Talk 15.7

Oldies 7.7

Religious 14.6

Rock 6.3

Spanish Language 5.4

Other Formats 11.4

Total 99.9

Count

Percent

Variable

Values

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Displaying categorical data

Frequency tables can be difficult to read. Sometimes

is is easier to analyze a distribution by displaying it

with a bar graph or pie chart.

11%

9%

4%

15%

16%

8%

15%

6%

5%

11%

Percent of Stations

Adult

Contemporary

Adult Standards

Contemporary hit

Country

News/Talk

Oldies

Religious

Rock

Spanish

Other

0

500

1000

1500

2000

2500

Count of Stations

Frequency Table

Format Count of Stations

Adult Contemporary 1556

Adult Standards 1196

Contemporary Hit 569

Country 2066

News/Talk 2179

Oldies 1060

Religious 2014

Rock 869

Spanish Language 750

Other Formats 1579

Total 13838

Relative Frequency Table

Format Percent of Stations

Adult Contemporary 11.2

Adult Standards 8.6

Contemporary Hit 4.1

Country 14.9

News/Talk 15.7

Oldies 7.7

Religious 14.6

Rock 6.3

Spanish Language 5.4

Other Formats 11.4

Total 99.9

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Bar graphs compare several quantities by comparing

the heights of bars that represent those quantities.

Our eyes react to the area of the bars as well as

height. Be sure to make your bars equally wide.

Avoid the temptation to replace the bars with pictures

for greater appeal…this can be misleading!

Graphs: Good and Bad

Alternate Example

This ad for DIRECTV

has multiple problems.

How many can you

point out?

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Two-Way Tables and Marginal Distributions

When a dataset involves two categorical variables, we begin by

examining the counts or percents in various categories for one

of the variables.

Definition:

Two-way Table – describes two categorical

variables, organizing counts according to a row

variable and a column variable.

Young adults by gender and chance of getting rich

Female Male Total

Almost no chance 96 98 194

Some chance, but probably not 426 286 712

A 50-50 chance 696 720 1416

A good chance 663 758 1421

Almost certain 486 597 1083

Total 2367 2459 4826

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Two-Way Tables and Marginal Distributions

Definition:

The Marginal Distribution of one of the

categorical variables in a two-way table of

counts is the distribution of values of that

variable among all individuals described by the

table.

Note: Percents are often more informative than counts,

especially when comparing groups of different sizes.

To examine a marginal distribution,

1)Use the data in the table to calculate the marginal

distribution (in percents) of the row or column totals.

2)Make a graph to display the marginal distribution.

+

Young adults by gender and chance of getting rich

Female Male Total

Almost no chance 96 98 194

Some chance, but probably not 426 286 712

A 50-50 chance 696 720 1416

A good chance 663 758 1421

Almost certain 486 597 1083

Total 2367 2459 4826

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Two-Way Tables and Marginal Distributions

Response Percent

Almost no chance

194/4826 =

4.0%

Some chance

712/4826 =

14.8%

A 50-50 chance

1416/4826 =

29.3%

A good chance

1421/4826 =

29.4%

Almost certain

1083/4826 =

22.4%

Examine the marginal

distribution of chance of

getting rich.

0

5

10

15

20

25

30

35

Almost

none

Some

chance

50-50

chance

Good

chance

Almost

certain

P

e

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n

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Survey Response

Chance of being wealthy by age 30

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Relationships Between Categorical Variables

Marginal distributions tell us nothing about the relationship

between two variables.

Definition:

A Conditional Distribution of a variable

describes the values of that variable among

individuals who have a specific value of another

variable.

To examine or compare conditional distributions,

1)Select the row(s) or column(s) of interest.

2)Use the data in the table to calculate the conditional

distribution (in percents) of the row(s) or column(s).

3)Make a graph to display the conditional distribution.

• Use a side-by-side bar graph or segmented bar

graph to compare distributions.

+

Young adults by gender and chance of getting rich

Female Male Total

Almost no chance 96 98 194

Some chance, but probably not 426 286 712

A 50-50 chance 696 720 1416

A good chance 663 758 1421

Almost certain 486 597 1083

Total 2367 2459 4826

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Two-Way Tables and Conditional Distributions

Response Male

Almost no chance

98/2459 =

4.0%

Some chance

286/2459 =

11.6%

A 50-50 chance

720/2459 =

29.3%

A good chance

758/2459 =

30.8%

Almost certain

597/2459 =

24.3%

Calculate the conditional

distribution of opinion among

males.

Examine the relationship

between gender and opinion.

0

5

10

15

20

25

30

35

Almost no

chance

Some

chance

50-50

chance

Good

chance

Almost

certain

P

e

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c

e

n

t

Opinion

Chance of being wealthy by age 30

Males

Female

96/2367 =

4.1%

426/2367 =

18.0%

696/2367 =

29.4%

663/2367 =

28.0%

486/2367 =

20.5%

0

5

10

15

20

25

30

35

Almost no

chance

Some

chance

50-50

chance

Good

chance

Almost

certain

P

e

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e

n

t

Opinion

Chance of being wealthy by age 30

Males

Females

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Males Females

P

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t

Opinion

Chance of being wealthy by age 30

Almost certain

Good chance

50-50 chance

Some chance

Almost no chance

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Organizing a Statistical Problem

As you learn more about statistics, you will be asked to solve

more complex problems.

Here is a four-step process you can follow.

State: What’s the question that you’re trying to answer?

Plan: How will you go about answering the question? What

statistical techniques does this problem call for?

Do: Make graphs and carry out needed calculations.

Conclude: Give your practical conclusion in the setting of the

real-world problem.

How to Organize a Statistical Problem: A Four-Step Process

+

Section 1.1

Analyzing Categorical Data

In this section, we learned that…

The distribution of a categorical variable lists the categories and gives

the count or percent of individuals that fall into each category.

Pie charts and bar graphs display the distribution of a categorical

variable.

A two-way table of counts organizes data about two categorical

variables.

The row-totals and column-totals in a two-way table give the marginal

distributions of the two individual variables.

There are two sets of conditional distributions for a two-way table.

Summary

+

Section 1.1

Analyzing Categorical Data

In this section, we learned that…

We can use a side-by-side bar graph or a segmented bar graph

to display conditional distributions.

To describe the association between the row and column variables,

compare an appropriate set of conditional distributions.

Even a strong association between two categorical variables can be

influenced by other variables lurking in the background.

You can organize many problems using the four steps state, plan,

do, and conclude.

Summary, continued

+

Looking Ahead…

We’ll learn how to display quantitative data.

Dotplots

Stemplots

Histograms

We’ll also learn how to describe and compare

distributions of quantitative data.

In the next Section…

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