MORNING CONSULT

This Morning Consult poll was conducted from August 1-3, 2014, among a national sample of
1,825 registered 2014 voters. The interviews were conducted online and the data were weighted to
approximate a target sample of likely voters based on age, race/ethnicity, gender, educational
attainment, region, annual household income, home ownership status and marital status. Results
from the full survey have a margin of error of plus or minus two percentage points.
POLL: DATA SECURITY
2
79%
80%
77%
80%
21%
20%
23%
20%
Total DEM
(38%)
IND
(32%)
GOP
(30%)
ABOUT 8 IN 10 REGISTERED VOTERS DO ONLINE
BANKING. NO SIGNIFICANT DIFFERENCE BY POLITICAL
PARTY.
Do you ever use the Internet to do any banking online?
Agree Disagree
By Party
Agree Disagree Agree Disagree Agree Disagree
Total
3
79%
82%
83%
80%
71%
21%
18%
17%
20%
29%
Total 18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
A SIMILAR TREND OCCURS AMONG AGE
DEMOGRAPHICS, WITH ONLY THE OLDEST
GENERATION POLLING SLIGHTLY LOWER.
Do you ever use the Internet to do any banking online?
Yes No
By Age
Yes No Yes No Yes No Yes No
Total
4
39%
44%
8%
2%
Excellent Good Only Fair Poor
10%
39%
34%
10%
Excellent Good Only Fair Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing to
secure customer accounts?
REGISTERED VOTERS MORE CONFIDENT IN THEIR
LOCAL BANK/CREDIT UNION THAN DEPARTMENT
STORES AND RETAILERS
5
84%
80%
86%
51%
45%
50%
11%
10%
8%
44%
46%
42%
DEM
(38%)
IND
(32%)
GOP
(30%)
DEM
(38%)
IND
(32%)
GOP
(30%)
A LARGE MAJORITY POSITIVELY VIEWS THEIR LOCAL
BANK’S EFFORTS TO SECURE CUSTOMER ACCOUNTS,
NO SIGNIFICANT DIFFERENCES ACROSS PARTIES.
Excellent/
Good
Fair/Poor
By Party
Excellent/
Good
Fair/Poor
Excellent/
Good
Fair/Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing to
secure customer accounts?
Excellent/
Good
Excellent/
Good
Excellent/
Good
Fair/Poor Fair/Poor Fair/Poor
6
83%
84%
80%
86%
60%
53%
45%
43%
10%
11%
10%
8%
34%
42%
49%
47%
18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
A LARGE MAJORITY POSITIVELY VIEWS THEIR LOCAL
BANK’S EFFORTS TO SECURE CUSTOMER ACCOUNTS,
NO SIGNIFICANT DIFFERENCES ACROSS PARTIES.
Excellent/
Good
Fair/Poor
By Age
Excellent/
Good
Fair/Poor
Excellent/
Good
Fair/Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing to
secure customer accounts?
Excellent/
Good
Excellent/
Good
Excellent/
Good
Fair/Poor Fair/Poor Fair/Poor
Fair/Poor
Excellent/
Good
Fair/Poor
Excellent/
Good
7
27%
33%
10%
8%
65%
73%
45%
34%

[VALUE
]

[VALUE
]
7%
10%
11%
5%
29%
37%
MOST VOTERS IN ALIGNMENT ON BEING MORE LIKELY
TO ENGAGE WITH A COMPANY THAT HAS NO HISTORY
OF PERSONAL DATA BREACHES.
Breaches of personal data by a company make me
less likely to engage in electronic transactions with
them.
Str Agree Agree
Str Disagree Disagree
Total
I’m more likely to engage in electronic transactions
with a company that has a history of no personal
data breaches.
Data breaches are an unavoidable part of the
modern world.
I do not change my behavior with regard to
retailers or electronic transactions based on news
I hear about data breaches.
8
66%
70%
66%
60%
11%
10% 10%
13%
Total DEM
(38%)
IND
(32%)
GOP
(30%)
OVERALL STRONG MAJORITIES SAY LESS LIKELY TO
ENGAGE IN ELECTRONIC TRANSACTIONS WITH
COMPANIES WITH DATA BREACHES.
Breaches of personal data by a company make me less likely to engage in electronic
transactions with them.
Agree Disagree
By Party
Agree Disagree Agree Disagree Agree Disagree
Total
9
46%
52%
51%
44%
38%
29%
19%
24%
33%
34%
Total 18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
DATA BREACHES THOUGHT TO BE UNAVOIDABLE IN
THE MODERN WORLD BY ALL AGE DEMOGRAPHICS,
OLDER GENERATIONS LESS SURE.
Data breaches are an unavoidable part of the modern world.
Agree Disagree
By Age
Agree Disagree Agree Disagree Agree Disagree Agree Disagree
Total
MORNING CONSULT