CASE STUDY ON

A STUDY OF EDUCATIONAL
SERVICE PROVIDERS
Presented by:
Soumya Mohapatra(30)
Prashanth.K(90)
Rafiya Tanveer(93)
V.Naveen(99)
Sushant Sasmal(M8-09)
INTRODUCTION
 Education is a service that is geared primarily to the consumer market.
 Professionals and vocational courses are more tangible or measurable in terms of
i. Entry qualification to a chosen profession.
ii. Certification to enable practicing a profession.
iii. Relative case of access to a suitable form of living hood.
 The focus here is limited coaching centers who provide guidance for CAT.
 These are IMS,CL,CF,TIMES.

 Issues in facing Target Customers
a. Product Differentiation
b. Product Extension
c. Diversification
d. Service Integration
 Here this is an attempt to understand some of the basic service factor and service
offering.
 This kind of institutes are providing to the aspirants of management education.
 In this way, the industry generate 120 crore rupees per annum.
Basic service
 IMS:- The primary aim of IMS is to educate the aspiring managers with strong theoretical,
practical and experimental foundation in the basic disciplines of management as well as
acquire through the various career oriented post graduate diploma program.

 CL:-Career Launcher has made significant progress in adopting technology and applying
professional management practices to the world of education. A distilled process of the
collective experiences of the CL team has now been encapsulated and provided as a service
to schools, colleges and educational institutions, with CL playing the role of an Education
Service Provider (ESP). ESP include Professional, career advisory and technology
services.

 CF:-Career Forum Ltd. has a network of 57 branches across 40 cities including Pune,
Bangalore, Mumbai and, Delhi. It provides rigorous coaching to students wishing to appear
for various examinations like MBA, CAT, XAT, MAT, SNAP, NMAT, CET, FMS, IIFT,
IRMA, state CETs, AIEEE, CCEE, SNAP-UG, AIIMS and entrance tests for study abroad
options like GRE, GMAT, SAT, TOEFL. Vast experience of creating testing frameworks,
teaching methodologies and content for 20 years coupled with the technology edge makes
Career Forum a formidable force to reckon with.




Q. Compare the Service offerings of IMS, CL, CF and categorize them into
Basic Service, Expected Service, Augmented Service and Potential Service.
Justify your categorization.



IMS CL CF
CAT Foundation Pegasus Extended Focus CAT
CAT Apult Pegasus Foundation CAT scam
CAT classic Pegasus Integrated CAT Express
CAT Cruncher Pegasus Gallop CAT Clincher
Technology
IMS CL CF
Own Website like self test,
enrolling, prospectus
ordering
VOIP, VSAT, Ask A Teacher,
Implementation of ERP,
eCRM etc…
Personalized login, online
test, view score and
compare
Categorization on the basis of Expected Service
IMS CL CF
Personal Counselling Personal Counselling Personal Counselling
Exhaustive Course Material Exhaustive Course Material Exhaustive Course Material
Best Faculty Best Faculty Best Faculty
Mock CAT Mock CAT Mock CAT
Customized courses

Customized courses

Customized courses

Proven track record & brand
name

Proven track record & brand
name

Proven track record & brand
name

Categorization on the basis of Augmented Service
IMS CL CF
Online self test facility VOIP Personalized login for
student
Analysis of last year’s
entrance test for every major
Entrance test
VSAT CAT challenger series
Edge’ucator

24*7 Academic Support Accurate result Predictionm
CSB programe

Categorization on the basis of Potential Service


IMS CL CF
Online enrolment for MBA
college
24*7 ask teacher
• Part time faculty who
appear for CAT
themselves
• CF invites MM students
to conduct interviews

Online Prospect ordering ERP,eCRM,Work Flow and
Content management
Suggestions
 Facebook Community for feedback, networking and promotions.
 Online Courses and certifications.