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TELEVISION INDUSTRY

GROUP MEMBER

1.Pawan Chavan A-7
2.Sayali Devasthali A-10
3.Pragya Jalan A-18
4.Ameya Raikar A-43
5.Pranit Shetye A-56

INTRODUCTION
Indian Television industry today is found to be one of the fastest
growing entertainment industries through out Asia,

Television Industry in India has faced a diverse change in script,
screenplay, concept or themes and story telling pattern with private
channels coming to the front row like Zee TV, Star Plus and Sony
Entertainment television.
CONT…
The consumption pattern of people has changed due to
Education
Knowledge
Societal changes
Aesthetic and cognitive diet

HISTORY
Indian Television Industry has been in existence for nearly since
four decades.

Jonh Logia Baird created first working television set in 1925.

The first broadcast of TV pictures began in Germany in 1935.

Color television was created during the 1960’s.




Evolution Of Television Industry
PURPOSE OF TV INDUSTRY
IN INDIA
Plays a major role in the flow of information.

Is equipped with the power to influence people, their beliefs and
their opinions.

Being a visual medium, its impact transcends the social &
educational background of its viewers.

CONT…
Remains a favorite media source for most consumers across age
irrespective of domicile:
92% of the respondents rank ‘watching TV’ as their top media
source
94% respondents consider ‘ advertising on TV’ as the most
influential
media source to impact their buying decision

SIZE OF THE INDUSTRY

Over the years the number of private satellite TV
channels has grown astronomically, from 1 TV
channel in 2000 to 394 TV channels in 2009.


The number of non-news & current affairs TV
channels has grown from 0 to 183 and that of news &
current affairs TV channels has grown from 1 to 211.

TOP LEADING COMPANIES

1. Sony Pictures
2. Zee Televisions
3. Star TV
4. Pritish Nandy Communication
5. Cinevastas
6. Sahara One media and entertainment Ltd
7. Saregama India Ltd
8. UTV Software Communications Ltd
9. Balaji Telefilms Ltd
10. Shree Ashtavinayak Cine Vision Ltd

SONY PICTURES
Founded: December 21, 1987 as
Columbia Pictures Entertainment,
Sony Pictures Entertainment
renamed, on August 7, 1991.

Headquarter: West Washington
Key people: Michael Lynton(CEO)
Revenue: US$8.021
Website: www.sonypictures.com

ZEE TELEVISION
Founded: launched in India
on 1october 1992.

Headquarter: Mumbai

Key people: subhash
Chandra

Website: www.zeetv.com




STAR TELEVISION







SATELLITE TELEVISION
ASIAN REGION

FOUNDED:1
ST
AUGUST 1990

HEADQUARTER: Hong Kong

KEY PEOPLE: Richard Li
(founder)
Uday Shankar(CEO)

Web site: www.startv.com


CSR Activities of Indian Television
Industry
ZEE's CSR Approach:


The Corporate Social Responsibility (CSR) policy at ZEE
propounds the belief that 'a business cannot succeed in a society
that fails'.
While falling in line with this thought, ZEE feels that all business
houses especially in developing countries like India should invest
in the future by building society and environment thus lending a
hand to the comeuppance of a bright, shining tomorrow.

CONT…
Corporate Social Responsibility in ZEE's Ethos
Governance and Ethics: ZEE is committed to strong ethical
practices at every level of its business with due respect and
diligence to culture and values.

People: ZEE fosters a safe work place with policies,
environment and culture that help its employees to flourish

Our Communities: ZEE constantly helps the communities
which are around for a brighter future.

TOTAL CONTRIBUTION TO
ECONOMY
According to the report released by
the Price waterhouse coopers today
India's burgeoning Film and
Television Industry created nearly
1.8 million jobs and contributes an
immense $6.2 billion (Rs 28,305
crores) to the Indian economy.

41%
2%
38%
1%
18%
TV MUSIC PRINT RADIO FILMS
0
100
200
300
2008F 2009F 2010F 2011F 2012F 2013F
PAY TV HOUSEHOLD IN
INDIA

PAY TV HOUSEHOLD PANATRATION FROM TV
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
2008F 2009F 2010F 2011F 2012F 2013F
OVERALL TELEVISION REVENUE
Series 1 Series 2
The Indian television industry has grown at a healthy rate of
17.4% (CAGR) over the period 2004-08, to an estimated size of
Rs. 24,470 crores (USD 5.4 billion) in 2008.
Of the total industry revenues, approximately 60 percent is
contributed via television subscription income. The other major
revenue contributor to the industry revenues is television
advertising income.
the industry is projected to increase to a size of Rs. 42,000 crores
(USD 9.2billion) by 2013, thus growing at a CAGR of 11.4%.
Legal Regulatory for Indian Television
The Ministry of information and Broadcasting is a branch of
the Government of India is the apex body for formulation and
administration of the rules and regulations and laws relating to
information , broadcasting , the press and films in India.
The ministry is responsible for the administration of Prasar
Bharti-the broadcasting arm of the Indian Government.
CONT…
The Censor Board of India is the other important body under this
ministry being responsible for the regulation of motion picture
shown in India.

As of Oct 2012, the head of the ministry , Ministry of Information
and Broadcasting is Cabinet Minister, Manish Tewari
SWOT Analysis
Media and Entertainment is one of the most booming sectors
in India due to its vast viewership reach

The industry like television have a large customer base.

The growing middle class with higher disposable income has
become the strength of the M & E industry.
CONT…
Change in the lifestyle and spending pattern of the Indian masses
on entertainment.

Technological innovation like online distribution channels, web-
stores, multi and mega plexus are complementing the ongoing
revolution and the growth of the sector.

The low cost of production and high revenues ensures a good
return on investment for Indian Television industry.

SWOT Analysis
Among the Weakness in industry in the industry, a current
weakness may be inability to adhere the ethical standards in
the industry .
The industry also has been slow in its growth only picking up
in the recent past, thus its innovation and marketing strategies
may be not competitive on the global arena (bird,2003)
The lack of efforts for media penetration in lower socio-
economic classes, where the media penetration is low
SWOT Analysis
The industry still has room to expand within India as the
market is wide & can increase its market share.
The high technological innovation which is happening
everyday also presents a good opportunity for the media
industry to utilize the latest technology in expanding its
product mix or improving existing ones hence, reaching or
increasing its market.
Rise in the viewership & the advertising expenditure.
The increasing interest of the global investors in the sector.

SWOT Analysis
India is known for frequent changes in government
administration & instability in some regions or states, this
issue negatively affects the media and it is threat to the media.
Piracy, violation of intellectual property rights poses a major
threat to the Media and Entertainment companies.
Lack of quality content has emerged as a major concern
because of the ‘Quick – buck’ route being followed in the
industry.
With technological innovations taking place so rapidly, the
television industry is facing considerable uncertainty about
success in the marketplace.

KEY TRENDS IN INDUSTRY
Increased fragmentation in viewership:
Viewership, especially in the Hindi general entertainment genre, is
increasingly getting fragmented as a
result of a large number of such channels being broadcast in India.
However,
a few players continue to dominate the market, commanding a
significant
share of the industry segment revenues.
Increased competition amongst broadcasters:
With new channels being introduced at regular intervals,
there is increased competition amongst broadcasters, for
viewership and advertising revenue.

This coupled with high content and marketing costs is
expected to impact the profitability of broadcasters in the
medium to long term.
Revenue and Profitability
Recent Development in the Industry
The media and entertainment (M&E) industry logged a
healthy 12% growth to Rs 92,800 crore in 2013, largely
driven by digitization.
The Indian media and entertainment industry grew by about
12 per cent in 2013 amid overall muted growth due to
economic slowdown, but digitization of cable TV worked
wonders for the television industry.
The three-day trade event for the entertainment industry will
be held from 12 March, and is expected to be attended by
over 2,000 Indian and 600 foreign delegates.

In the words of UDAY SHANKAR,
chairman of M&E committee

"2013 has been an extraordinary year for the media and
entertainment sector -- a year of challenges and significant
change which saw the industry dealing with a host of
issues”.
THANK YOU