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Red Bull has a 70 to 90 percent market share in over

100 countries worldwide. In the past, more than 100

competitors has been tried to copy the drink of Red
Bull, but the big companies like Coca-Cola and
Anheuser-Busch could not take market share away
from Red Bull.
The secret of Mateschitz to creating a $1.6 billion
worldwide and attract people all around the world for
Red Bull is
buzz marketing strategy.
Mateschitz says, We dont bring the product to the
consumer, we bring consumers to the product.

Promotional Strategies
Street marketing
Student Brand Managers
In addition, Red Bull uses their strategy by organized
many events around the world to support its
Red Bull is not only the biggest selling energy drink in
the world, it is also a sporting brand associated with
teams in Austria, Germany, the US and Brazil. The
energy drink also sponsors a number of extreme sports
events globally each ear, notably the Red Bull Air Race
event In keeping with its gives you wings motto, the
company has also launched the Red Bull Flugtag.
Red Bull: Stratos Jump
Athlete Felix Baumgartner
World record of the longest freefall jump of 128,000
feet above the Earth
Reaching the high speed of 833.9 miles per hour.
Over 8 million people watched the jump live
over 30 million people have relived the jump on
YouTube since then.
The live jump was shown by over 40 TV stations and
130 digital outlets.
Red Bull's Facebook photo of the jump generated
216,000 likes. 10,000 comments, and over 29,000
The jump was also a trending topic on Twitter
Change for Chinese Market
This global energy drink brand adapted their product
packaging when entering the Chinese market for the
first time. The company chose gold and red as
their packaging colours as Red is a symbol of good
luck and Gold a symbol for wealth and happiness.