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NITESH KUMAR SAH

Frederic Herzbergs motivation -


hygiene Theory
PREPARED BY :
NITESH KUMAR SAH
What is Motivation ?
Motivation refers to the individual forces
that account for the intensity, direction, &
persistence of a persons effort
expended at work.

Intensity - the amount of effort a person puts
forth.
Direction - an individuals choice when
presented with a number of passible
alternatives.
Persistence - the length of time a person sticks
with a given action
Content Theories
Developed by Frederick Herzberg.
Also known as Herzberg's motivation-
hygiene theory and dual-factor theory
Stated two different factor :-
Hygiene Factors &
Motivator Factors
Both as the primary cause of job
dissatisfaction and job satisfaction.





Two Factor Theory Of Motivation ?
Frederick Herzberg extended
Maslows need hierarchy theory of
motivation.
Since it was first proposed, it has had a
dramatic effect on both theoretical and
practical attitude towards management
The study consisted of intensive
analysis of critical incidence written
by 230 American accountants &
engineers in nine different companies
in Pittsburg area, USA.

Contrasting Views of satisfaction
& Dissatisfaction



TRADITIONAL VIEW



HERZBERGS VIEW
Satisfied Dissatisfied
Satisfaction No satisfaction No Satisfaction Dissatisfaction
Motivators Hygiene factor
HYGIENE & MOTIVATION FACTOR
Motivation Factors

Promotion opportunity
Opportunities for personal
growth
Recognition
Responsibility
Achievement
Hygiene Factors

Quality of supervision
Pay
Company Policies
Physical working condition
Relations with others
Job security
Low High
High Low
Job Satisfaction
Job Dissatisfaction
Factor Leading to
Dissatisfaction(Hygiene)
Company Policy
Supervision
Relation with Boss
Work Condition
Salary
Relationship with
Peers
Factor Leading to
Satisfaction(Motivation)
Achievement
Recognition
Work Itself
Responsibility
Advancement
Growth

Ideal Situation where employees are highly
motivated and have few complaints:
Mediocre situation where employees have
few complaints but are not highly motivated:
Mediocre situation where employees are
motivated but have a lot of complaints:
Worst situation where employee are not
motivated and have a lot of complaints:
High
hygiene
Ideal
Situation
High
Motivation
Low
Hygiene
High
Motivation
Complaints
Motivation
High
hygiene
Low
Motivation
Low
hygiene
Low
Motivation
Worst
Situation
Complaints
Motivation

THANK YOU