BY-PANKAJ SINGH

43
Beginning of
Started: February 2007
Myntra.com is an Indian online shopping
retailer of fashion and casual lifestyle products.
Myntra was established by Mukesh Bansal,
Ashutosh Lawania, and Vineet Saxena in
February 2007.
Myntra is headquartered in Bangalore and has
been funded by leading Venture Capital funds
like Tiger, Kalaari, PremjiInvest, IDG & Accel
Partners.
Products

Myntra.com currently offers close to 70,000
products from more than 700 leading Indian,
international and designer brands.

The portal receives over 50 million hits every
month and services over 9,000 pin codes
across the country
Brands
Myntra has tied up with top fashion and lifestyle brands in India, such as
Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, BIBA, John
Miller, Indigo Nation etc.

To offer a wide range of current season merchandise from these brands..
BRANDS include shoes for running, tennis, football, basketball and
fitness, along with casual footwear from world-renowned industry
leaders like

There are also casual and dressy footwear for women from Catwalk,
Carlton London and Red Tape to name a few.
ADVERTISING CAMPAIGN
The creative duties for the brand were with
Taproot India, which launched integrated
communication campaigns continuing with its
theme of 'Real life mein aisa hota hai kya'.
Before Taproot, Happy Creative Services
handled the company's creative mandate
Contd..
In the pursuit of reaching out to a larger
number of consumers in the country and
spread awareness of the brand in 2011,
Myntra.com released a new brand campaign,
for the first time on TV, focusing on the mantra
A fashionable new age. The attempt was
to create a film thats pumping with energy,
style and attitude; a creative piece that could
stand up to all the fantastic products and
services that Myntra.com offers
Contd..
Myntra's second campaign, with the
tagline "Ramp It Up", was launched in October,
2011 with another TVC. The new ad scored high
on the fashion quotient and the core message was
to communicate the launch of the Autumn Winter
2011 collection on Myntra.com.


In February 2012, Myntra also rolled out an OOH
(out of home) campaign across Tier II cities, to
build brand awareness and promote online
shopping



Real life me aisa hi hota hai
Myntra.com, one of Indias leading
e-commerce companies has
released a new brand campaign
that focuses on the theme Real
life mein aisa hota hai kya.
Demystifying the myth of online
shopping, the video showcases a
real life depiction of youths
shopping at a mall and
extrapolating the same to an
online scenario (highlighting the
advantages of online shopping
over offline).
Ghar Baithe Payega
It has been a while since online retail began to
modify consumers' attitude towards shopping.
Yet, after all this time, Myntra's commercial ad
in 2013 goes back to the basics to remind
people about the convenience of e-commerce,
making offline shopping its enemy.

Live For Likes
Myntra Encourages Youngsters To Live For
Likes In New Campaign
Now they r hiring lowe lintas partners and ogilivy
india FOR NEW INTRACTIVE ADS

lowe lintas
Tata Tea - Jaago Re
Idea - "You're my Pumpkin Pumpkin, Honey
Bunny!"; What an Idea!
Bajaj Auto - Hamaara Bajaj
Surf Excel - Daag Achhe Hain
Lifebuoy - Koi Darr Nahin
O&M
Coca-Cola Sprite "Seedhi Baat, No Bakwaas
Vodafone "Zoozoos



THANK YOU




Ajim prem ji wants to invest in myntra

R,balki piyush pandey, Fevikwik"
Companies such as Flipkart and Myntra are vying for a pie of an overall online retail
industry worth more than $3 billion ( Rs 18,000 crore). Lifestyle, including fashion,
accounted for 35% of the industry.
Myntra aims to be a Rs 10,000-crore firm in the next three to four years and is targeting
Rs 1,500 crore in sales during the next fiscal year.
In the pursuit of reaching out to a larger number of
consumers in the country and spread awareness of the
brand in 2011, Myntra.com released a new brand
campaign, for the first time on TV, focusing on the
mantra A fashionable new age. The attempt was to
create a film thats pumping with energy, style and
attitude; a creative piece that could stand up to all the
fantastic products and services that Myntra.com offers.
With the establishment of the e-commerce industry,
the greatest challenge is to educate and captivate the
audience on the positives the realm holds. In 2012
Myntra.com unveiled two new TVCs which underline
the advantages of
shopping online, on the portal. The television commercials created by
Taproot India went on air on 11 June, 2012 and were built around the
theme Real life mein aisa hota hai kya. The idea was to communicate the
unique benefits that Myntra.com offers by transposing those advantages
on real life shopping which if possible would be quite an incredulous thing.
But obviously, its only possible on Myntra.com.
While in the previous campaign focused on demystifying myths about
online shopping by communicating the key benefits of shopping with
Myntra, the 2 new TVCs have a clear objective of showcasing the wide
range of products and convenience of shopping on Myntra. The TVCs also
highlighted the fact that shoppers have access to over 500 brands
anytime, anywhere and easy product return with the tag line goods once
sold can always be returned. The campaign aims to amplify the key
product offerings cash on delivery, free home delivery and 30 day return
policy in a manner that reflects ease of shopping online and helps burst
category barriers.