Sales and Distribution operations

At
Pradeshik Co-operative Dairy Federation (PCDF)

Sonu Kumar Gupta
13mbma56




Under guidance of-
Dr. G.V.R.K
ACHARYULU
INTRODUCTION

PCDF was formed in 1962.
At present PCDF lends its support and services to 6,00,000 rural milk
producers through 59 District Milk Unions and about 13,500 Village Dairy
Cooperatives in the State.
Parag is the brand name for a range of milk and milk products including-
Milk , Skimmed Milk Powder, Whole Milk Powder, Butter , Ghee, and an
array of indigenous milk products like Paneer,Curd,Peda,Milk Cake, Khoa,
Laddu, Mattha and Chhachh etc.
Plants in Meerut and Varanasi, are in constant operation to supply balanced
diet feed for animals owned by farmers of the state

OBJECTIVES
To design a distribution channel of a perishable product entering
in the market for the first time having self life of 6 months.
Minimizing the time from mass production to purchase by
customer.
Optimize the distribution cost.
RESEARCH METHODOLOGY
OBJECTIVES-
To identify the factors responsible for the growth in sales of branded milk in
Varanasi region.
To study the dealers satisfaction with reference to delivery and collection time of
PARAG milk.
To find out the customers perception with reference to quality of milk supplied by
Parag dairy

SAMPLING-
Random sampling technique has been used for the study. However, total sample size
is 100 retail outlets

DATA SOURCE-
Primary Data- Questionnaire and
general conversation with the
respondents.
Secondary Data- Magazines, annual
reports of the organization, websites,
newspapers, etc.
TOOLS-
Survey
Questionnaire
Statistical tools
Bar diagram
Pie chart

LIMITATIONS-
Unwillingness of the some
respondent.
The study has been conducted in
Varanasi which is a big market.
The limited sample size might not
represent the true picture.

DATA ANALYSIS
Findings: It was found
that most of the
retailers sold On the
basis of Quality.
Credit
16%
Margin
20%
Consumer
scheme
8%
Quality
28%
Brand name
16%
Consumer
preference
12%
Credit
Margin
Consumer
scheme
Quality
Brand name
Consumer
preference
Findings: It was
found that most of
the retailer get
supply in proper
quantity.

Yes
68%
No
32%
Yes
No
Findings: Most of the
consumers get milk
from the dealer timely
80%
20%
Yes
No

CONCLUSION
Higher delivery time(Lead time).
Carelessness of production
department and the dispatch
personnel.
Pricing policy.
Poor transportation infrastructure.
Unscheduled delivery routine.
SUGGETIONS AND
RECOMMENDATIONS
Enhance transportation infrastructure.
Improve information system.
Design a better distribution model.

BIBLOGRAPHY
Parag Official site (www.paragmilkup.in)
Supply of milk cans (www.indiamart.com)
Articles (www.indiadairy.com),(www.dairyyearbook.com)