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AUTOMOTIVE INDUSTRY AND COMPANY BACKGROUNDS

By: Eli Tuttle Adam Saranko Patrick Salyer Mary Lacy Kelsey Tissue

Overview
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Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies
 General Motors  Ford  Toyota  Honda  Mazda

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History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

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NAICS/SIC codes 1769 – First Self-propelled, steam car 1886 – First gasoline-powered car 1900’s – Henry Ford’s assembly line 1930’s and 40’s – World War II’s affect 1970’s – Japan becomes a world competitor

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Industry Structure

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Concentrated
 Vast majority of world market share




is controlled by less than 10 companies  Toyota, the global leader with 13.3%
G b lM r e S a e lo a a k t h r
1% 8 1% 6 1% 4 1% 2 1% 0 8 % 6 % 4 % 2 % 0 % 20 04 20 5 0 20 06 Ya er 2 7 00 20 08 G M T ota oy Ford D im h s a lerC ry ler/D im a ler AG *



h S t e k r a M

Source: Datamonitor

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Industry Structure

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Major Markets
 North America  Europe  Asia
G b lM rk tS a b G o r p y lo a a e h re y e ga h
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2003 2004 2005 2006 2007 2008






h S t e k r a M

U nited S tes ta E urope As ia-Pa cific

Ya er

Source: Datamonitor

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Industry Structure

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda



Economic downturn brings spinoffs and M&A’s
 GM ditching Hummer, SAAB, etc.





 Volkswagen & Porsche


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Sales and Profits

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: Ward's Auto

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Sales and Profits

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Automobile Manufacturers Ranked by Profit
2001 Daimler Chrysler Fiat Ford GM Honda Nissan Renault 25 23 27 10 4 2 7 2003 12 27 14 3 4 2 5 9 2004 8 31 6 5 4 3 2 11 2005 5 9 8 24 3 2 4 11 10 27 26 2 3 5 7 4 9 26 27 5 7 6 2 3 11 2006 2007






Volkswagen 3 Daimler Chrysler

Plunkett’s Research Online “Automobile Industry Almanac” 2003-2009

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Micro Forces

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Company, 2009

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Macro Forces

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Economic/Political Technological Demographic








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Macro Forces

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Economic/Political
 1975 CAFÉ (Corporate Average Fuel     






Economy) Since 1983 automakers have paid over $500 million in penalties High Price Oil 1980s 1980s Economical recession 2009 Government bailouts (Global recession) Regulations on Green House Gas Emissions penalties increasing in years 2004-2012

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Macro Forces

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Technology
 Hybrids  Electric/Battery powered cars  BMW developed 5.4 L Triton  2020 Fuel cell technology






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Macro Forces

Demographics
 China
○ 4th largest producer of automobiles ○ 1990 German manufacturing plants

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda




increased by 440% ○ 1988 3% of international locations ○ 2004 10% international locations  India
○ 2006 Exports increased by 12.9% ○ ○ ○ ○ ○ ○



passenger vehicles Exports commercial vehicles increase 26% Today 10-20% cheaper for USA companies 50% cheaper for European firms Today Exports $4.1 billion Estimated Exports 2016 $35 billion

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Industry Prognosis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


Production in 5 years to increase 19%
 Immerging manufacturers:





China/India  North American production may decrease



The World demands high efficiency and low carbon emission

General Motors

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Overview

History SWOT Analysis Strategies Performance Prognosis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

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History

Founded September 16, 1908 By William C. Durant In Flint, Michigan Started with only Buick brand Later that year acquired Oldsmobile In 1909 acquired Cadillac, Reliance Motor Truck Co. (GMC Truck) and others

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda











Berg, William "The History of GM - General Motors." The History of GM - General Motors. 10 Dec. 2005 EzineArticles.com. 5 Dec. 2009 <http://ezinearticles.com/?The--History--of--GM------General--Motors&id=110696>.

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History

1910 – Durant lost control to bankers’ trust Durant formed Chevrolet Motor car company 1915 – Bought controlling interest of GM 1920 – lost control of GM for good

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

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Berg, William "The History of GM - General Motors." The History of GM - General Motors. 10 Dec. 2005 EzineArticles.com. 5 Dec. 2009 <http://ezinearticles.com/?The--History--of--GM------General--Motors&id=110696>.

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History

Alfred P. Sloan took control of GM Later known to be a marketing genius Gave consumers the option to customize Appealed to those who did not want Ford’s “little black box”

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda









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Berg, William "The History of GM - General Motors." The History of GM - General Motors. 10 Dec. 2005 EzineArticles.com. 5 Dec. 2009 <http://ezinearticles.com/?The--History--of--GM------General--Motors&id=110696>.

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History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


December 31, 1955 GM became the first company to make more than 1 billion dollars in a year GM led global sales 77 years (1931-2007) At its peak employed 349,000 and operated 150 assembly plants







 
Berg, William "The History of GM - General Motors." The History of GM - General Motors. 10 Dec. 2005 EzineArticles.com. 5 Dec. 2009 <http://ezinearticles.com/?The--History--of--GM------General--Motors&id=110696>.

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SWOT Analysis

Strengths
 Strong brand portfolio (norm)  Strong dealer network (norm)  Global presence (above norm)  Large scale operations (norm)

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Weaknesses
 Inadequate liquidity (above norm)  Declining financial performance (above norm)  Declining market share (above norm)

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General Motors SWOT Analysis. Datamonitor. Feb 16, 2009. Business source premier

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SWOT Analysis

Opportunities
 Growth potential outside of US (3.6)  Growing global truck market (1.8)  Increasing demand of Hybrid (4.5)  New models (4)

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Threats
 Global economy in recession (5)  Weakening of industry (4)  Intensity of competition (3.6)  Rise raw material prices (3.6)

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General Motors SWOT Analysis. Datamonitor. Feb 16, 2009. Business source premier

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Sales

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

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Year 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989

Sales 2,933,451 3,789,900 4,028,992 4,416,042 4,617,300 4,666,868 4,782,212 4,824,337 4,875,404 4,947,359 4,548,016 4,713,247 4,743,557 4,841,581 5,015,926 4,666,988 4,397,537 4,319,730 4,934,308 5,106,224

% Change -22.6% -5.9% -8.8% -4.4% -1.1% -2.4% -0.9% -1.0% -1.5% 8.8% -3.5% -0.6% -2.0% -3.5% 7.5% 6.1% 1.8% -12.5% -3.4% -7.4%

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General Motors’ U.S. sales history, domestic brands, 1908-2008. Automotive News. June 1, 2009. < http://www.autonews.com/article/20090601/ANA01/905279962>.

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SWOT Analysis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

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Steady decline over the years Foreign competitors gaining Loosing competitive advantage What made GM big was not hard to duplicate

<http://images.forbes.com/images/2003/11/18/gm_423_350.gif>

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SWOT Analysis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






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Steady increase over the years Drops during wars and recessions Practically worthless as of now Original GM (Motors Liquidation Corp.) will likely never recover http://finance.yahoo.com/q/bc?s=MTLQQ.PK&t=my&l=on&z=m&q=l&c

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The New General Motors 

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

On July 10, 2009 NGMCO bought operations and trademarks of General Motors
 Now known as Motors Liquidation





United States now owns 61% of New GM New General Motors consist of:
Buick, Cadillac, Chevrolet, GMDaewoo, GMC, Holden, Opel, and Vauxhall





Old General Motors also had:
Hummer, Oldsmobile, Pontiac, Saab, and Saturn


http://en.wikipedia.org/wiki/General_Motors

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Prognosis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


The United States and Canada will likely never let General Motors go completely under
 They both bailed GM out this time, will probably do it


again if need be





GM now has the opportunity to start fresh and attempt to regain competitive advantage I believe GM will continue to survive and gain some advantage but never again be the powerhouse it once was

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http://en.wikipedia.org/wiki/General_Motors

Ford

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History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: http ://www.edmunds.com/ford/history.html

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Organizational Definition 

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

 Mission:


One Team, One Plan, One Goal Greater global sales



 Vision:




 Values:


Ford Motor Company Funds & Community Service, Environment, Diversity, Education

http://manonamission.blogspot.com/2005/04/fords-f-mission-statement.html http://www.ford.com/about-ford/company-information/one-ford http://www.ford.com/our-values/ford-fund-community-service#

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Strengths and Weaknesses
Strengths Extensive dealer network Strong engineering capability High employee productivity Achievements Weaknesses Poor financial performance Sluggish performance in geographic region Poor Cash Flow


Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: Datamonitor: Ford Motor Company

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Opportunities and Threats

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


Opportunities Growth potential in China and India

Threats Recession in North America and Europe





Increasing demand for Weakening of global hybrids automotives industry Growing global truck market Intense competition

Source: Datamonitor: Ford Motor Company

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Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis

Corporate
 Focus sales in America and Europe  Focus manufacturing in India and




China


Business
 Beginning cost leadership: producing


Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

affordable cars for American  Moved towards differentiation with the purchase of Volvo (cars)  Continuous Research and Development  Innovation

http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

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Annual Profitability

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda r a l S U s o D ) d a s u o h t n i (


F rdM to C m a y o o r o pn
5,000,000 0



-5,000,000 -10,000,000 -15,000,000 -20,000,000 Ya er



http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

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Sales

Industry History Industry Structure Sales and Profits


Auto Sales over 10 years
$160.000 $155.000 $150.000 $145.000 $140.000 $135.000 $130.000 $125.000 $120.000 $115.000 2000 2001 2007 1999 2002 2003 2004 2005 2006 2008



Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Sales in $ billions

Micro Forces


Sales

Years

http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

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Stock

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

$8.90/share






http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

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Stock

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






http://quote.morningstar.com/stock/s.aspx?t=F

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Return on Equity

Industry History
Years Stockholders' Equity


Industry Structure
2007 $ $ $ $ $ 5,628.00

Stockholders' Equity $20,000.00 $ Stockholders' Equity
2006 (3,465.00) 13,442.00 17,437.00 13,459.00


Sales and Profits Micro Forces
2005


$15,000.00 $10,000.00 $5,000.00 $2007 2006 2005 2004 2003 $(5,000.00) Year


Macro Forces
2004

Stockholde Equity


Industry Prognosis
2003

Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

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Competitive Advantages

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


Global Power-Train Strategy


Cleveland




Engine Plant #1 Flexible techniques Manufacturing equipment (same) Cross shipping

http://media.ford.com/print_doc.cfm?article_id=13633

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Market Share

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Europe 2009 – 10.1% USA 1998 25%







USA 2009 15.2%


http://web.ebscohost.com/bsi/detail?vid=3&hid=7&sid=cc8cfcc9-8b66-4b87-a52c-455629f6835c%40sessionmgr11 &bdata=JnNpdGU9YnNpLWxpdmU%3d#db=buh&AN=44925516#db=buh&AN=44925516

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Future

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda




2009 input navigation system in 5 cars  2010 EcoBoost Engine in F150 and Taururs  Parking assistant technology  Producing more fuel efficient automobiles




http://www.ford.com/innovation/automotive-technology http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford-vehicles-equipped-with-31551 http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ecoboost-engine-attracts-younger-31419

Toyota

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History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Toyota Motor Co., Ltd. established Toyota Motor Sales U.S.A., Inc. established Toyota Motor Corporation is formed


Lexus launched in US


1989

Prius is launched

Lexus introduced in Japan


1937

1957

1982

1997

2005



1950

Individual Companies Toyota Motor Sales Co., Ltd.  General Motors established  Ford  Toyota  Honda  Mazda

1965
Awarded Deming 1988 Application Begin Prize for quality control manufacturing in the US

Begin productio n in the UK

1992

2000-2002

Begin production in China, France, and Poland

Begin production in Russia

2007

Source: http://www2.toyota.co.jp/en/history/index.html

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Mission

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






“to manufacture automobiles that meet the needs of society and enrich people's lives."  “to take root in the communities we serve by creating jobs, earning profits and paying taxes, thereby enriching the local economies where we operate." - Akio Toyoda President, Toyota Motor Corp June 2, 2009

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Vision

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis






Individual Companies  General Motors   Ford  Toyota   Honda  Mazda

Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. Pursue growth in harmony with the global community through innovative management. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.

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Source: http ://www2.toyota.co.jp/en/vision/philosophy/index.html

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Values

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: http ://www2.toyota.co.jp/en/vision/philosophy/index.html

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Company Structure

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

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Sales

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Plunkett's Automotive Industry Almanac 2003 & 2009

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Corporate-Level Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






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Business-Level Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






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Profits

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Plunkett's Automotive Industry Almanac 2003 & 2009

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Market Share

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

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Stock Performance

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






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Strengths

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

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Weaknesses

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

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Opportunities

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

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Threats

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Datamonitor Company Report: Toyota Motor Corporation, 2009

        

Prognosis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Focus R&D on hybrid/electric technology; introduce hybrid technology to all models by 2020  Will remain an industry leader and continue to increase global market share by entering emerging markets (China & India)  Increased market share for individual regions due to “regional vision”


Fujio Cho, Toyota Chairman, July 2009 Annual Report

Honda

        

History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda Honda sells first Soichiro Honda Automobile releases first in U.S. product



Begins manufacturing Honda EPA ranks Civic cars in U.S. introduces the most fuelfirst hybrid efficient 1982


1947

1969

1977

1999



1959
Honda opens first store in America

1973
Civic is a hero in the U.S. energy crisis Begins manufacturing motorcycles in the U.S.

1979

Introduc e first car to make 50 mpg

1984

Clarity first line with hydrogen fuel cells

2008

http://corporate.honda.com/america/timeline.aspx

        

Organizational Definition

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis

Mission
 “Maintaining a global viewpoint, we are



dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”


Vision
 “Dreams inspire us…to meet the particular



needs customers…around the world…”

Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Values
 “Respect for the individual. The Three Joys

(buying, selling and creating)”

        

Sales

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


Honda Motor Co Ltd
6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0





s d r a l o D S U ) d a s u o h t n i (

Year

Source: Plunkett's Research Online

        

Market Share

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: Ward's Auto

        

SWOTs

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda






Source: Datamonitor

        

Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Corporate-Level
 How to become the best in



China/India


Business-Level
 How to compete in current markets



        

Prognosis

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

  

If economy gets worse
 Already diversified




If people “stay green”
 Set to stay in U.S.



If successful in India/China
 Will be hard to compete with

Mazda

        

History

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Toyo Cork Kogyo Corporation Becoming an International Company Relationship with Ford








Source: mazda.com

        

Organizational Definition

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Mission
 “With passion, pride and speed, we actively



communicate with our customers to deliver insightful automotive products and services that exceed their expectations.”


Vision
 “To create new value, excite and delight our


customers through the best automotive products and services.”


Values
 “We value integrity, customer focus, creativity,

and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda.”

Source: mazda.com

        

SWOTs

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Relationship with Ford International Competition







Source: mazda.com & Plunkett's Research Online

        

Corporate-Level Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

“World Wide Brand Positioning” What is WWBP? Target Market








Source: mazda.com

        

Business-Level Strategies

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda

Customer Focus Differentiation







Source: mazda.com

        

Market Share

Industry History Industry Structure Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda


US Market Share 2000 1.5% 2001 2002 2003 2004 2005 2006 2007 2008 1.6% 1.6% 1.6% 1.6% 1.5% 1.7% 1.9% 2.0%





Source: Mazda.com & Plunkett's Online Research

        

Sales

Industry History Industry Structure Sales and Profits
Sales (billions of $) 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 2000 2001 2002 2003 2004 Year 2005 2006 2007 2008


Mazda Sales Worldwide



Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda



Source: mazda.com & Plunkett's Online Research

        

Profitability

Industry History

Mazda Corp. Profitability

Industry Structure
1,500,000


Sales and Profits Micro Forces Macro Forces Industry Prognosis Individual Companies  General Motors  Ford  Toyota  Honda  Mazda
Profit (billions of $) 1,000,000 500,000 0 2000 (500,000) (1,000,000) (1,500,000) Year 2001 2002 2003 2004 2005 2006 2007 2008




Source: mazda.com & Plunkett's Online Research

AUTOMOTIVE INDUSTRY AND COMPANY BACKGROUNDS
By: Eli Tuttle Adam Saranko Patrick Salyer Mary Lacy Kelsey Tissue