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Social Media:

for Job Seekers and


Recruiters
Bill Petro
billpetro.com
Expert

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Ads
Job Fairs Reactiv
Websites e
Agencies
Existing Jobs Recruiters

Pending/Created Jobs

Temp/Contract

Proactiv
e Contract ->
Permanent
Ads
Job Fairs Reactiv
Websites e
Agencies
Existing Jobs Recruiters

Pending/Created Jobs

Temp/Contract

Proactiv
e Contract ->
Permanent
Strategy

ity
tiv

Ne
Ac

tw
o
rk
in
g
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Strategy
Executives

y Recruiters
vit
ti

Social Networking Sites

Ne
Ac

wot
rk
Company job website

i ng
Job Boards

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Process

Target
Research
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Self 7
Process

Interview

Target
Research
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Self 8
Shift

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How Many:

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LinkedIn
• Profile
• Associations
• Groups
• Recommendations - quid pro quo?
• Job Listings
• Hiring managers.
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Facebook
• Profile
o m
• Networks vs. Groups . c
tro
p e
• Corporate Groups/Fans b ill
.
n ds
tre
• Photo Tagging h
c
te
• Applications.
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Twitter

• What: • How: • Why:

– Microblogging – Follow leaders – Catch news

– Broadcast – Follow – Gain visibility


status recruiters
– 1st mover
– Marketing – Post advantage
profoundness
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Follow an Executive

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Follow a Recruiter

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search.twitter.com

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Advanced search

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Focus
• Give and Take

• Specific Opportunities

• …in order to get…

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How SNS Compare
• LinkedIn: Office

• Facebook: BBQ

• Twitter: Bar

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Trends

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Facebook vs. Twitter

Source: Nielsen Online


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Social Media vs. Twitter

Source: Harvard Study


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Twitter: Limited Stickyness

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Twitter Uses
• Personal: Baby kick sensor
• Participation: Brain surgery
• News: Plane crashes
• Consumer: Finding cheap gas
• Health: tracking “flu”
• Alerts: Earthquake alerts
• Politics: Iran.
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Twitter Business Uses
• Damage Control: Starbuck coffee to troops

• Competitive: Quicken watching Mint.com

• Recommend: Finding a Bluetooth headset

• Partner Programs: VMware, IBM, EMC

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@DellOutlook = $3,000,000

Starbucks, JetBlue, WholeFoods


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Craig Fisher, A-list Solutions
“Fishdogs”

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Managing Your Twitter
“Brand”

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TwitterCounter

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TwitterAnalyzer.com

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Twitter Questions:
1. Multiple accounts for different divisions? How to name
them? How should the content be different?

2. Just tweet out news on our main corporate account?


Or should we be conversational?

3. How to get Sales, Product Teams to Tweet, and be


conversational?

4. Should we follow folks? Should we only follow folks that


follow us? We don’t want to appear like ‘big brother’

5. Tools to use to manage multiple authors/tweeters?

6. Examples of B2B Twittering?

7. Brand our Twitter backgrounds images?

Source: Jeremiah Owyang, Forrester Research


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Lesser Known SNS
• Plaxo

• Zoominfo

• Xing

• Ning

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