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SWOT Analysis

Of
McDonald’s
I ’ m lovin ’ it
I ’ m lovin ’ it

sented To : Presented By :
Mrs. Nadira Chaturvedi Roll No. 61 to
INTRODUCTION
• McDonald began in 1940 , with a
restaurant opened by
brothers Dick and Mac McDonald in
California .
• In 1965 , McDonald ’ s goes public with the
company ’ s
first offering on the stock exchange .
• Leading global food services retailer
with more than
30 , 000 restaurants serving 58 million
people in 119
countries .
• More than 50 , 000 students have
graduated from
“ Hamburger university ”.
STRENGTHS I WEAKNESSES
N
cessful Advertisement & T 1. Weak Product Development
Brand name E 2. Management of
laboration with Coke Franchisee / Joint Venture
an Environment & Play R
Space for Kids N
Professional Training for Employees
Competitive Price A
L

E
X THREATS
OPPORTUNITIES T
1 . Internationalization ( Serving12 .. More E
Health Conscious Customer
Only 1 % of Population ) 3 . Threat Rfrom local Competitor in different Coun
2. Growing Dining out Market Global economic recession
4 . PlayingN in a mature and saturated Industry
A
L
STRENGTHS
OPPORTUNITIES
cessful Advertisement &
Brand name 1 . Internationalization ( Serving
laboration with Coke Only 1 % of Population )
an Environment & Play 2. Growing Dining out Market
Space for Kids
Professional Training for Employees
Competitive Price

Market Penetration Strategy

S2 - O1 & O2
Promotion and advertising with Coke to attract Coke customers.

S3 - O1 & O2
Keep Environment Clean & Kids safe thus attracting families.

S5 - O1
Setting Prices according to different countries.

Market Development Strategy


S1 - O1 & O2
Explore New overseas market by intensive and aggressive promotion.
STRENGTHS
OPPORTUNITIES
cessful Advertisement &
Brand name 1 . Internationalization ( Serving
laboration with Coke Only 1 % of Population ).
an Environment & Play 2. Growing Dining out Market .
Space for Kids
Professional Training for Employees
Competitive Price

Product Development
Strategy

S4 - O1 & O2
Giving training to employees before entering into a
new market.
STRENGTHS
THREATS
essful Advertisement &
Brand name . 1 . More Health Conscious Customer .
Collaboration with Coke . 2 . Threat from local Competitor in different Coun
Clean Environment & Play 3 . Global economic recession .
Space for Kids . 4 . Playing in a mature and saturated Industry .
Professional Training for Employees .
Competitive Price .

Market Penetration Strategy

S1 - T2
Establish & maintain Brand Visibility with in competitor by
promotional
Campaign.

S1 - T3
Depict the picture which indicate eating an McDonald not only
save your
precious time but also a better food experience.

S1 - T4
Constantly reinforce the brand recognition by emotional attach
strategy.

S5 - T2 & T3
Setting competitive prices to tackle the competition and
STRENGTHS
THREATS
Successful Advertisement &
Brand name 1 . More Health Conscious Customer
Collaboration with Coke 2 . Threat from local Competitor in different Coun
Clean Environment & Play 3 . Global economic recession
Space for Kids 4 . Playing in a mature and saturated Industry
Professional Training for Employees
Competitive Price

Product Development Strategy

S2 - T1
Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).

S4 - T2 & T4
Continuously improving services.

S4 - T3
Send more managers to Hamburger University to improve overall quality
of employees.

S3 - T1 & T2
Providing safe and clean environment for Kids thus delighting adults and
retain them.
WEAKNESSES
OPPORTUNITIES
1. Weak Product Development .
2. Management of 1 . Internationalization ( Serving
Franchisee / Joint Venture Only 1 % of Population ).
2. Growing Dining out Market .

Product Development Strategy

W1 - O1
Change the menu in different countries and add some food with local flav
and move out some un popular Items.

W1 - O2
Promote different meal Plans catering to the needs of different customer

Forward Integration Strategy

W2 - O1 & O2
Prefer direct investment in your countries and be selective in choosing
franchisees and evaluate them regularly.
WEAKNESSES THREATS
1. Weak Product Development1 . More
. Health Conscious Customer .
2. Management of 2 . Threat from local Competitor in different Coun
Franchisee / Joint Venture
3 . Global economic recession .
4 . Playing in a mature and saturated Industry .

Product Development Strategy

W1 - T1
Develop new product line which focus on organic and healthier food.

W1 - T2
Add more flavor and new type of Fast Food which differentiate the
company from its competitor.

Market Penetration Strategy

W1 - T3
Use buy more save more promotion strategy, add special offers, family
size meal with lower price.
THANK YOU….