Group II

 Gaurav Arya  Anjanee Gadgil  Akshay Jadhav

Suchit Kadam Owais Momin  Shweta Rawat  Shivam Singh

08B402 08B411 08B420 08B429 08B438 08B447 08B456

 Introduction  Globalisation & its features  WTO & its impact  Impact of Global Environment  Case Study  Conclusion

 The global business

environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on resource use and capabilities

How will our ideas,

goods, or services fit into the international market?

1) How will our ideas, goods, or services fit into the international market?
 Knowledge of other countries, economies &

 Understanding of how global economy works  Ability to recognize & use ideas from different


Globalisation & its features:

“the growing economic interdependence of countries worldwide through increasing volume & variety of cross border transactions in goods & services & of international capital flows,& also through the more rapid diffusion of technology”

Features of Current Globalisation:

• Large-scale production and marketing • Competition • Transfer of capital and technology • International Restriction • Interdependence of countries

WTO & its impact
The global business environment is very significantly influenced by the World Trade Organization(WTO) principles & agreements.

Impact of WTO:

 Increase in export earnings  Agricultural exports  Exports of textiles & clothing  Multi-lateral rules & disciplines

Should India quit WTO?
By being a part of WTO, India enjoys the most

favored nation (MFN) status with all the other members of the WTO.

Developing countries like India were expected to

largely benefit because of the lowering of the agricultural protection by the developed countries.

Assuming that India’s market share in the world

exports improves to 1%, & that she is able to take advantages of the opportunities that are created, the trade gains may consequently be placed at $2.7 billion exports per year.

Impact of Global Environment over the world
Industrial - emergence of worldwide production

markets and broader access to a range of foreign products for consumers and companies.

Social -Spreading of multiculturalism & better

individual access to cultural diversity, world wide fads, pop culture, etc.
Language - the most popular language is English

Informational - increase in information flows between geographically

remote locations.

Legal/Ethical -Crime importation and raising awareness of global crime-

fighting efforts and cooperation.

Technical -Development of a global telecommunications infrastructure

and greater transborder data flow, using such technologies as the Internet, Communication satellites, submarine fiber optic cable & wireless telephones .

Political – world government which regulates the relationships among

governments and guarantees the rights arising from social and economic globalization.

Social (International cultural exchange) -Spreading of multiculturalism &

better individual access to cultural diversity, world wide fads, pop culture, etc.

Case Study :
the US

Recession in

1. Globalisation…..Good or


Those who view Globalisation as bad tend to use dark metaphors to describe the phenomenon. But there are some who believe that Globalisation is good. They consider that Globalisation is a powerful new force but they do not use dark metaphors to describe it. Instead, they seem to view it as a rising global tide.

2. Globalisation~Weather
 We treat it like the weather.  We cannot change the

 Follow the wisdom contained

in the old Arab proverb: "If the mountain will not come to Mohammed, Mohammed will go to the mountain".



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