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MATTEL, INC

TOYS
32000 EMPLOYEES
WORLD OF TOYS
ACROSS EVERYWHERE

BUSINESS DESCRIPTION

DESIGNER , MANUFACTURER ,
MARKETER.
COMP. OPERATES IN 42 COUNTRIES
AND SALES IN 150 COUNTRIES.
BARBIE, HOT WHEELS , AMERICAN
GIRLS AND FISHER PRICE ,
NICKELODEON ,HARRY POTTER
,SUPERMAN .
HISTORY

HAROLD MATSON AND ELLIOT
HANDLER FOUNDED 1945
FIRST DOLL IN 1947
BARBIE IN 1959
KEN IN 1961
1968 HOTWHEELS
ELECTRONIC GAMES IN 1977


KEY EMPLOYEES

ROBERT A.ECKERT CEO AND
CHAIRMAN
KEVIN MARR CFO
BRYAN STOCKTON EXECUTIVE VP OF
INTERNATIONAL OPERATIONS
ALAN KAYE HUMAN RESOURCE

REVENUE ANALYSIS

$5650.2 MILLION DURING 2006
9.1% GROWTH OVER 2005
MATTEL GENERATES 55.5 % DOMESTIC
AND 44.5% FROM INTERNATIONAL
MARKET
EUROPE 23 .1%
ASIA PACIFIC 13%
OTHER MARKETS 3.5%


SWOT ANALYSIS

STRENGTH
STRONG BRAND RECOGNITION
EXTENSIVE PRODUCT OFFERING
STRONG INTERNATIONAL OPERATIONS

WEAKNESS

PRODUCT RECALLS
CUSTOMER CONCENTRATION

OPPORTUNITIES

ACQUISITION OF RADICA
PARTNERSHIP BETWEEN BARBIE AND
BONNE BELL
POSITIVE DEMOGRAPHIC FACTORS


THREATS

INCREASING CRUDE OIL PRICES
INCREASING LABOUR COSTS
HIGH COMPETITION

TOP COMPETITORS

HASBRO
NEWELL
NINTENDO
ATARI
SEGA SAMMY HOLDINGS
MEGA ENTERTAINMENT