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A Study of Pricing

Strategies adopted by
Handset Players
In the Field of Mobile Electronics
Samsung Electronics Co.,Ltd(India)

Motorola Mobility Holdings, Inc(India)

Samsung Electronics India
President and CEO : Mr. B D Park
Product Range : Samsung Galaxy Note 3 N9000, S4 I9500, Core I8262, Grand
Neo GT-I9060
Product Price Range:8000 - 40000
Vision: approach to business and global citizenship; and collaboration with our
partners and customers, Samsung is taking the world in imaginative new

Motorola Mobility India
Country President & MD : Sammy Sana
CEO : Sanjay Jha
Product Range : Moto E, Moto G, Moto X
Product Price Range : 7000 - 26000
Vision: Motorola exists to invent, build and deliver the best mobile devices on
the planet, improving the lives of millions of people
Mobile Industry Overview

Competitive Landscape

Types Of Pricing Strategies
Penetrating Pricing Strategy

Predatory Pricing Strategy

Perceived Value Pricing Strategy
Motorola S-Curve
Google Acquisition
Samsung Tops Indian Smartphone market
Samsung mobile eying 60% market share in India
Smartphone Market Share in India

Innovative Company



Motorolas S- Curve
12.5 Billion Dollar Deal



Google Acquisition
Collaboration of Motorola and FlipKart
Sold 1 million in 5 months

Exclusive Indian Market

Digital Market

Fourth largest mobile vendor in india

Samsung Tops Indian smartphone market
Highest rate of growth - over 18%

Maintained its leadership in 1
6month of this year

Samsung Mobile eyeing 60% marketshare
in India
251 million units in 2013

Increase of 13.5% revenue

Expected to show growth rate till 2016
Smartphone Market Share in India

Samsung : Q1(blue) : 4478170 SOLD ,Q2(green) : 4111280 SOLD

Motorola : Q1(blue) :379310 SOLD , Q2(green) : 955650 SOLD
Q1 1
6 months of year Q2 other 6 months

Thursday Poll: Which Event has You More
Excited Motorola or Samsung?
Motorola. (72%, 5,4321 Votes)

No bias, brother, just bring me new awesome tech. (19%, 1,420 Votes)

Samsung. (9%, 685 Votes)

Total Voters: 7,536

1.Source : Times Of India , By Rajan Singh,31 January 2014
Article: Samsung Tops Indian Smartphone market
2.Source : Times Of India , By Rajan Singh,12 December 2012
Article: Samsung mobile eying 60% market share in India
3.Source : FPO IP RESEARCH & COMMUNITIES, By Matt Troyer ,10 October 2011
Article : Google Acquisition
4. Source :Pomsmeeting ,By Celso dos Santos Malachias,13 January 2013
Article : Motorolas S-Curve
5.Source : Next Big What , By Sachin Shah,4 August 2014
Article : Smartphone Market Share in India
1.Source : By Savita Doke,13 September 2013,Article-Pricing Strategies
2.Source : By Kellex, 14 August 2014, Article-Thursday poll which event has you
more excited motorola or samsung
3.Source : By Anshul Dhanjia,9 July 2014,Article-Collaboration of Flipkart