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WELCOME

RESEARCH METHODOLOGY
FOR
COMERCE
TOPICS
RESEACH
MEANING AND DEFINITION
OBJECTIVES OF RESEARCH
SIGNIFICANCE OF RESEARCH

WHY RESEARCH?
MEANING
Search for knowledge
Systematic method of finding solutions to
problems
Systematic method consisting of enunciation(state
clearly) the problems, formulating hypothesis,
collecting the facts or data, analyzing the facts
and reaching certain conclusions either in the
form of solutions or certain generalizations for
same theoretical formulation
DEFINITION
ROBERT ROSS
Research is essentially an investigation,a
recording and an analysis of evidence for the
purpose of gaining knowledge
CLIFFORD WOODY
Research comprises defining and redefining
problems, formulating hypothesis or suggested
collecting, organizing and evaluating data , making
deductions and reaching conclusions and at last
carefully testing the conclusions to determine whether
they fit in formulating hypothesis
CHARACTERISTICS OF
RESEARCH
1. Research means the discovery of new
knowledge
2. Research is essentially an investigation
3. Research is related with the solution of a
problem
4.It gives prominence on the development to
generalization of theories or principles that
will help in predicting the future occurrences.
5.It is based on observations or experimental
evidences.

6.It demands accurate observation or experimentation
7.It involves collection of new data from first hand
sources and secondary sources
8.The collected data is used for a new purpose
9.Expertise is required in research because skill is
required to enquire and gather data, and to understand
and analyse data.
10.Inresearch,the researchers try to find out
answers for unsolved questions.
11.It should be carefully recorded and reported.
12.Patience is required for conducting research.
OBJECTIVES OF RESEARCH
1. To find out new techniques or generalizations
with old data.
2. To find out generalizations or conclusions
with new data.
3. To attempt to arrive at more conclusions from
the same set of data.
4. To find or resolve the contradictions existing in
the area of study.
5. To gain familiarity with a phenomenon or to
achieve a new insight into it.
6.To test a hypothesis of a casual relationship
between variables.

Sri,Young,Pauline.
1. To explore and understand human behaviour
and social life.
2. Toexplore ,analyse and conceptualise social life.
3. To extent, correct or verfy knowledge
4. To find explanation for unexplained social
phenomena

5.To clarify the doubtful and correct the
misconceived facts of social life.
6.To provide new insights into organaised
society and its social structures.
SIGNIFICANCE OF RESEARCH
1. Helps in solving societal problems
2. Useful to different sections of the society
3. It is helpful to industrial concerns
4. It acts as a basis for government policies.




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