Bata

Presented By Tarang Jain Roll No 25


Mission

Enter the new foreign markets through the Bata Italy Retail system formula, to catch all the opportunities coming from the knowledge of the local markets, through the selection of reliable partners with a long term vision.

Goal

Expand on a international level the Bata brand exporting the Bata Italy Retail system  though the strong and well defined three concepts: BATA City Store,  BATA Superstore and  BATA shop in shop.

History & Growth
 1894

The T.&A. Bata Shoe Company is registered in Zlin, Czechoslovakia by the siblings Tomáš, Anna and Antonín Bata. Innovative from the beginning it departs from century old traditions of the oneman cobblers’ workshop.  1980s Retail excellence is becoming even more important. Bata develops a variety of retail concepts such as Bata city stores, large format stores and sport concept stores.

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History & Growth
 1995

Partnerships develop in Eastern Europe. Bata stores reopen in Russia, Poland, Croatia, Slovenia.  2004 New steps in China with the opening of the Bata procurement centre in Guanzhou and a distribution partnership for the opening of Bata retail stores.  2008 The Bata Emerging Markets Unit was created in order to maximize the synergies of all operations in Latin America, Africa, Asia and India.

Effective organizational structure
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Employees were categorized in descending hierarchyDirector, senior manager (senior vice president, vice president, general manager), middle manager, junior manager, selling manager, shop manager, shop employees. Marketing department was divided into four zones. Senior general manager was responsible for each zone, supported by business development manager and several district level managers.

Bata today… 

Serves 1 million customers per day  Employs more than 40,000 people  Operates 5000 retail stores  Manages a retail presence in over 50 countries  Runs 33 production facilities across 22 countries 

Bata India Limited
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Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. Bata India is the largest company for the Bata Shoe Organization in terms of sales pairs and the second largest in terms of revenues. Bata India Limited is the largest footwear retailer in India. Bata India has more than 1250 stores across the Country. Bata India offers the widest collection of Shoes in India

Bata India - Today

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Sells over 45 million pairs of footwear every year Serves over 120,000 customers every day Operates 5 manufacturing facilities Employs more than 6800 people net sales at Rs 233.03 crore and PBT of Rs 16.23 crore in the first quarter to March 31, 2008 The company recorded net sales of Rs 256.26 crore and a PBT of Rs 23.17 crore in the quarter ended on December 31, 2008

Manufacturing facilities
Sl No Plant Name Location Work Done 1 2 Bata Nagar Factory
Rubber Purchasing Dept Batanagar, West Bengal Kottayam, Kerala

Complete Manufacturing Rubber purchase and processing Complete Manufacturing Leather Processing Complete Manufacturing Sandak Footware Complete Range Complete Range

3 4 5 6 7 8

Bataganj Factory

Bataganj,Patna Bihar Mokamehghat, Bihar

Bata Tannery
Faridabad Factory Sandak Division Bata Shatak Bangalore Factory

NIT, Faridabad UP Shivaji Marg, Sandak
Hosur, Tamil Nadu Bangalore, Karnataka

Utilizing Distribution Channel Capacity
 Bata

partnering with Adidas, Reebok, M & B, Lee Cooper to effectively utilize its distribution channel capacity  Bata charges a direct commission on MRP
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Adidas – 40% - Footwear / 42% Apparels Reebok – 36% M & B – 40% Sierra (Lotto) – 42% Puma* – 35%

Huge distribution network

Four regions of the company.
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East – Kolkata West – Thane North – Faridabad South – Bangalore

Bata operated through exclusive chain of executive own and franchise stores located in prime location countrywide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country. Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country.

Product Mix

SHOES  MEN  LADIES  CHILDREN  SCHOOL  SPORTS  CANVAS  SANDAK  EVALITE  SUNSHINE ACCESSORIESSOCKS  POLISHES AND BRUSHES  BELTS  SOCKS

Brands

Promotion and New Product Launch 

Physical evidence

Store Atmospheric

Technological resources
 In

2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores.  This provides company to plan production and optimize inventory level.  Company uses various technologies in design of the shoes  Barcoding and computerized system is used for billing  RF tags of preventing theft

People

Our People are our assets!  "We believe that the fundamental vitality and strength of our organization lies in our people" – Thomas J. Bata.

Future Plans
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open 60 stores every year to reach out to customers across India. These stores will operate in a four-tiered retail format under a new retail model-up-market flagship stores, smart and trendy city stores and super-stores and traditional family stores, " Bata India Group Managing Director Marcello Villagran said in a statement. Bata India retails through over 1,200 stores and over 20,000 independent shoe dealers in over 400 cities pan-India. Bata was now on innovation and creation of conditions and products "that satisfies the requirements of a varied class of consumers in both volume-driven and premium segments investments have been made on the new large format stores and specialized machinery at the factories to help develop innovative products

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