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Packaging Innovation Pipeline Project

Innovations Summary

• Cans
•Closure
• Labels
• Paperboard

by SPP Consulting
Dec. 2009

Confidential Dec. 2009 1


Can Innovation

1. Shaped/ Branded Debossed Cans


2. Random Debossed cans
3. Alternative can sizes currently
available.
4. Enhanced printing quality
5. Digital Printing
6. Waterless Printing/Photo quality
7. Special varnish/ink
8. Branded Lids
9. Branded Tabs
10.Low weight lids

Confidential Dec. 2009 2


Can Innovation
Currently Available
BRAND EQUITY
Who
1. Shaped/ Branded
Debossed Cans Where Only in Only in Only in
Europe Europe Europe
Al Yes Yes Yes
Steel No No No
Available 400 MM c/y 200 MM C/y T.B.C.
capacity
Lead time T.B.C. 25 weeks 25-30 weeks

% price up- 10 – 20% 30 to 50% 9 – 10 $/000


charge

“Watch Max. +/- 5% body expansion


out’s” 25 to 30% heavier can.
Some canning line modification may be
necessary
Confidential Dec. 2009 3
Can Innovation
Currently Available
BRAND EQUITY
Who

2. Random Debossed Can Where Only in Only in Only in


Europe Europe Europe
Al Yes Yes Yes
Steel No No No
Available 400 MM C/y 200 MM c/y T.B.C.
capacity
Lead time T.B.C. 25 weeks 25-30 weeks

% price up- 10 % T.B.C. 6 – 8 $/000


charge

“Watch Virtually any design


out’s” Random 360°
Some canning line modification may be
necessary

Confidential Dec. 2009 4


Can Innovation
Currently Available
BRAND EQUITY

3. Wide range of sizes are currently available for unique brand recognition

Confidential Dec. 2009 5


Can Innovation
Currently Available
BRAND EQUITY
Who
4. Enhanced Quality Print
Where Europe Europe No
Al Yes Yes -
Steel Yes Yes -
Available Yes Yes -
capacity
Lead time Standard Standard -

% price up- Depending on Depending on -


charge volume volume

“Watch Available now.


out’s” No modifications are needed on can
making or filling lines.

Confidential Dec. 2009 6


Can Innovation
Currently Available
BRAND EQUITY
Who
5. Digital Printing
Where Europe
• Directly from “Computer to Al Yes
Print” (e.g. no printing
plates) Steel T.B.C.
• Approaching photo quality 10 MM C/y
Available
• Reduced lead time (no
capacity
plates needed)
• Ideal when large decoration Lead time Immediate
changeover/flexibility is
needed
• Not economical for large % price up- 2.0 to 2.5 x
printing run of same charge
decoration
• Ideal for special events
• It allows “immediate “Watch Available
reaction” promo event (e.g. out’s” now.
Superball Winner on the can,
next day)
• Ball has 10MM cpy capacity
immediately available
Confidential Dec. 2009 7
Can Innovation
Currently Available
SUSTAINABILITY
Who
1. Waterless printing
Where Germany
• Up to 133 lpi definition. Al Yes
• Real “photo quality image Steel Yes
• Moving to 250 lpi.
Available 40 MM cpy
• Higher definition is obtained capacity
with multiple passages rather
Lead time T.B.C.
than by colour mixing.
• Available by Ball only in
% price up- T.B.C.
Germany. charge
• Ideal as promo tool.
“Watch Available
out’s” now.

Confidential Dec. 2009 8


Can Innovation
Currently Available
BRAND EQUITY

6. Special Varnish/Ink

Samples 11-19
Confidential Dec. 2009 9
Can Innovation
Currently Available
BRAND EQUITY

6. Special varnish/Ink Who

Where Anywhere

Al Yes

Steel Need extra 200k $ investment (over


varnish)
Available Yes
capacity
Lead time Typically 3 additional weeks

% price up- Upcharge typically based on surface


charge covered (e.g. Thermochromic ink: 2.5
$/cm2). For other finish: 4 – 5 $/000
“Watch Need over-varnish capability.
out’s” No modification on canning lines.
Confidential Dec. 2009 10
Can Innovation
Currently Available
BRAND EQUITY

7. Printed/Branded Lid Who

“Pure Brand” Lid from Ball Where Europe

• It is a decorated PET foil Available 10 MM/month


• Glued on the lid capacity
• Rotogravure printing Lead time 8 weeks
• Excellent definition
% price up- About $
• FDA approved charge 10/000
• Application capability in Additional Applicator can
Germany Info be made
• Readly available for market available in
US in 6
test (up to 0.5 MM lids months
available

Confidential Dec. 2009 11


Can Innovation
Currently Available
BRAND EQUITY
Who
7. Printed/Branded Lid
Where Anywhere Anywhere Anywhere
“Conventional Lid printing” Available Yes Yes Yes
capacity
• Same quality as can with Lead time 8 weeks 8 weeks 8 weeks
conventional technology (e.g.
85 lpi) % price up- Depending on Depending on About $ 4/000
• Allows consumer promotions charge volume volume
• Random print
• Possibility of embossing “Watch Available now.
and/or laser engraving out’s” No modifications are needed on can
making or filling lines.

Confidential Dec. 2009 12


Can Innovation
Currently Available
BRAND EQUITY

10. Branded Tabs

Coloured Tabs Laser Picture/Code Costumized Tabs

Front and Back face


Confidential Dec. 2009 13
Can Innovation
Currently Available
BRAND EQUITY
Who
10. Branded Tabs
Where Anywhere Anywhere Anywhere
• Printed, laser engraved and Available Plenty Up to 50 Plenty
customized tabs are capacity MM/month
available. Lead time Depends on 5 weeks T.B.C.
• Front and/or back laser type
engraving. % price up- T.B.C. $ 0.8 – 1.0 / T.B.C.
• Up to 16 digits laser charge 000
engraving.
• Available immediately “Watch Available now.
out’s” No modifications are needed on can
making or filling lines.

Confidential Dec. 2009 14


Can Innovation
Currently Available
VALUE

1. Low weight lid


SuperEnd® by Crown
• Developed and patented by
Crown.
• It provides about 10% weight
reduction Standard End
• It improves seam integrity
• Replacement of chucks,
seaming rolls and knockout
pads are necessary for the
seamer.
• No filler modification
• More than 100 Million lids
already delivered by Crown
SuperEnd®

Confidential Dec. 2009 15


Closure Innovation

1. Sport Closures
2. Hot Fill/Aseptic Sport Closures
3. Valve Closures
4. Dispensing Closures
5. Carton Closures
6. Low weight Closures for still water

Confidential Dec. 2009 16


Closure Innovation
1. Sport Closures Currently Available

Confidential Dec. 2009 17


Closure Innovation
2. Hot Fill/Aseptic Currently Available
Sport Closures

Confidential Dec. 2009 18


Closure Innovation
Currently Available
3. Valve Closures

Confidential Dec. 2009 19


Closure Innovation
Currently Available
4. Dispensing Closures

Bericap: LifeTop CSI: Magicap

Seaquist: Activate Berry Plastic: Pop Shake

Confidential Dec. 2009 20


Closure Innovation
Currently Available
5. Carton Closures

Key developmental directions:


• Inventor of spill-proof valve closure
• Suitable for dry sterilization
• Not suitable for Hot fill
• No silicon, EVA material
• Sport Closure for carton
Confidential Dec. 2009 21
Closure Innovation
6. Low weight Closure
for still water

CSI GCS
Aqua-Lok Mini P 3551
1.1 Gr 1.6 Gr
On 26.7 mm Finish On 1881 finish

Bericap Corvaglia
Hexalite 26 0.98 Gr
>1.0 Gr On Corvaglia new Finish
on 26.7 mm Finish

Rexam
Aquarius IV
1.15 Gr
On 26.7 Finish

Confidential Dec. 2009 22


Label Innovations

1. Hologram Printing Process


2. Hot Fill/Aseptic Sport Closures
3. Valve Closures
4. Dispensing Closures
5. Carton Closures
6. Low weight Closures for still water

Confidential Dec. 2009 23


Label Innovations

1. Hologram Printing Process (Xymara Process) developed by CCL.


Lenticular film by Avery Dennison
It provides “interactive” design-elements at low costs. Commercially Avalable.
Suitable for wrap around labels and ROSO (at < 10% shrink)

2. No-Label-Look Shrink Sleeve.


High Transparent material suitable for clear
windows application (e.g. no wet-T-shirt-
effect)

Confidential Dec. 2009 24


3. Full range of Stretch Sleeve
Including new high speed application (up to 50,000 bph for Triple S)

STANDARD MODIFIED
TRIPLE S
STRETCH STRETCH

8-10 10-20 20-55 %


% %

Confidential Dec. 2009 25


Label Innovations

4. Wash-Off PS label for returnable glass bottle.


Available by CCL and Spear. Tested in the past by PepsiCo. New generation of
Wash-Off has been developed. Currently used in the beer market.

5. Roll Fed Shrink Sleeve.


Roll Fed Shrink Sleeve utilization is increasing at double rate vs
standard sleeve due to new application technologies (Laser,
Ultasonic, UV cured hot melt) and MD shrink material increased
availability (Avery Dennison, Raflatac, EM)

Confidential Dec. 2009 26


Label Innovations

6. PS label suitable for Compounded


curved surfaces.
Material under final development by Avery
Dennison. Suitable for multi radii surfaces
(limits to be defined).

7. Material Downgauging
PS label: Facestock: 50 to 40 to 36 micron
Liner:30 to 25 to 16 (future)
Shrink Sleeve: 50 to 40 to 35 (future)

Confidential Dec. 2009 27


Label Innovations

8. Enhanced appearance
• Fluorescent
• Glow-in-the-dark
•Thermo-chromatic
• Hydro-chromatic
• Frosted
• Pearlescent/Iridescent
• Scratch and sniff Iridescent
• Couponing/ sticker
• In-line perforation
• Clear cut & stack
• Enhanced printing to get Hot stamp/metallic
appearance
• Tactile surface (shrink sleeve)
Booklet/couponing

Tactile surface
Thermochromic ink
Confidential Dec. 2009 28
Label Innovations

9. Braille Shrink Label.


Developed by Sleever International on a proprietary
technology (Sleever Braille)
Available
.

10. UV Barrier Film


Shrink label with UV barrier is available to avoid label
yellowing and product decoloration

Confidential Dec. 2009 29


Label Innovations
Future Developments

1. Linerless PS label
Both major PS filmstock manufacturers are working on
Liner-less PS which is –reportedly 2-3 years away.
The technology is based on pre-applied non-tacky
adhesive to be activated at the time of application.
Possibility of Roll-Fed application

2. Organic Electronic Printing


The technology –under development- will allow to “print“ electronic
features (e.g. display, messaging) into the label.
1.5 to 2 years away

Confidential Dec. 2009 30


Label Innovations
Future Developments

3. Shrink PS label
Based on polyolefin film capable of shrinking up to 50% at
100°C. Potentially can use very thin film.

4.Barrier Film
Shrink label with UV barrier is available.
Barrier against CO2, Oxygen, product protection are
under development
By all the major film manufacturers

Confidential Dec. 2009 31


Thank You

Alfonso Zazzarelli
SPP Consulting Ltd
+44 7770 835024
+39 349 6078398

Confidential Dec. 2009 32

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