Striking a Balance Between Staying Connected and Time Management

Presented by: Justin Levy jlevy@newmarketinglabs.com http://justinrlevy.com @justinlevy

Housekeeping

To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for

download at the end of the webinar.
The slide deck will be uploaded to Slideshare:

http://slideshare.net/newmarketinglabs
Testing

2

© Copyright 2009, New Marketing Labs, LLC.

Housekeeping

To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for

download at the end of the webinar.
The slide deck will be uploaded to Slideshare:

http://slideshare.net/newmarketinglabs
Testing

3

© Copyright 2009, New Marketing Labs, LLC.

Housekeeping

To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for

download at the end of the webinar.
The slide deck will be uploaded to Slideshare:

http://slideshare.net/newmarketinglabs
Testing

4

© Copyright 2009, New Marketing Labs, LLC.

Agenda

Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions

Testing

5

© Copyright 2009, New Marketing Labs, LLC.

About New Marketing Labs…
Ongoing Measurement Tracking Research

Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc.
Content Development, Community Management & Campaign Execution

Online Audit of Corporate & Competitive on-line Social Presence & Reputations
Education / Guidance

Establish Social Guidelines for Company / Employees. Provide Boot Camp Training to Execs & Managers Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities
Responding / Engaging Listening

Content Publishing/Sharing Breed Authority SEO. Video, Facebook / iPhone Apps

Advocacy & Influencer Programs

6

Proactive Engagement Programs to Enrich, Testing Support & Outreach ID & Engage Online Influencers

Conduct Responsive Outreach Relationship /Community © Copyright 2009, New Marketing Labs, LLC. Building

A few New Marketing Labs clients…

Testing

7

© Copyright 2009, New Marketing Labs, LLC.

Agenda

Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions

Testing

8

© Copyright 2009, New Marketing Labs, LLC.

Socialized media is empowering us
…to not only consume content, but also create it
Brian Solis PR 2.0 | Future-Works
Testing

9

© Copyright 2009, New Marketing Labs, LLC.

Creating content allows us to…

Testing

10

© Copyright 2009, New Marketing Labs, LLC.

Your options…

Testing

11

© Copyright 2009, New Marketing Labs, LLC.

You’re not getting a lot sleep...

Testing

12

© Copyright 2009, New Marketing Labs, LLC.

To stay awake you resort to a lot of…

Testing

13

© Copyright 2009, New Marketing Labs, LLC.

You feel like pulling your hair out…

Testing
Source: http://www.flickr.com/photos/29223627@N04/2977546462

14

© Copyright 2009, New Marketing Labs, LLC.

Social Media is not a trend.
It represents a fundamental change in the way companies reach their audiences.

Testing

15

© Copyright 2009, New Marketing Labs, LLC.

Don’t worry, help is on the way…

Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/29223627@N04/2977546462

Testing

16

© Copyright 2009, New Marketing Labs, LLC.

Agenda

Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions

Testing

17

© Copyright 2009, New Marketing Labs, LLC.

First step…deciding what tools to use

Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/stitch/6162233

Testing

18

© Copyright 2009, New Marketing Labs, LLC.

The Conversation Prism

 Created by Brian Solis and JESS3  Used to visualize and map the

shifting landscape of social networks and micro communities
 Provides a visual representation

of the expansiveness of the Social Web and the conversations that define it.

Testing

www.theconversationprism.com

19

© Copyright 2009, New Marketing Labs, LLC.

Understanding your social media data flow…

Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
20 © Copyright 2009, New Marketing Labs, LLC.

Testing

Agenda

Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions

Testing

21

© Copyright 2009, New Marketing Labs, LLC.

Set up a daily checklist… Twitter
 Find 7 things worth retweeting and share them.  Reply to at least 5 tweets with full responses.  Point out a few people you admire.  Follow back at least 10 people.  Hang out for about 10 minutes at a time and

chat.

Testing
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
22 © Copyright 2009, New Marketing Labs, LLC.

Set up a daily checklist…
Facebook
 Check in on birthdays and send them a tweet or

email
 Respond to any recent comments on your wall  Post a daily status message – make it engaging  Comment on at least 7 people’s statuses or

updates
 Share at least 3 interesting updates that you find  If you belong to Groups or Pages, check in there

too
23

Testing

Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
© Copyright 2009, New Marketing Labs, LLC.

Set up a daily checklist… LinkedIn
 Accept any invitations that make sense to

accept.
 Enter any recent business cards to invite them

to LinkedIn.
 Drop into LinkedIn Answers and answer 2-3

questions.
 Provide 1 recommendation every few days  Add any relevant slide decks to the Slideshare

app Testingbooks to the Amazon app or
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
24 © Copyright 2009, New Marketing Labs, LLC.

Set up a daily checklist… Blogs
 Comment back to any comments on your blog  Read a post or two from those that comment on

your blog
 While on those sites, use StumbleUpon and

promote them
 Write an occasional post promoting the good

work of a member of your community.
Testing
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
25 © Copyright 2009, New Marketing Labs, LLC.

Set up a daily checklist… Other Ways to Stay Connected
 Choose 5 blog posts and comment on them  Write 3-5 hand-written notes per week  Attend a few meetups per month  Attend one webinar per month

Testing

26

© Copyright 2009, New Marketing Labs, LLC.

How to best manage your time…

Source: http://www.flickr.com/photos/wwarby/3297205226

Testing

27

© Copyright 2009, New Marketing Labs, LLC.

Use an egg timer…

Source: http://www.flickr.com/photos/csiknor/3261481234

Testing

28

© Copyright 2009, New Marketing Labs, LLC.

Try Rescue Time…

Testing

Source: http://www.rescuetime.com/tour
29

© Copyright 2009, New Marketing Labs, LLC.

Agenda

Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions

Testing

30

© Copyright 2009, New Marketing Labs, LLC.

Any Questions…

Testing

31

© Copyright 2009, New Marketing Labs, LLC.

http://newmarketinglabs.com

Justin Levy
jlevy@newmarketinglabs.com http://justinrlevy.com
Testing @justinlevy

• justinlevy • in/justinlevy

32

© Copyright 2009, New Marketing Labs, LLC.

Sign up to vote on this title
UsefulNot useful