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IMC Presentation

On
The Mudra group

Presented by
Amol Khadse(13)
Nishant Shelar(24)
Rajshree Nimgire(25)
Vimal Yadav(26)
THE
MUDRA
GROUP


Mudra was founded by A.G Krishnamurthy on 25th March 1980
at Ahmedabad.
Initially it had only 15 employees, 500 sq.ft space and Rs 40,000 as
startup capital.
In 1990, Mudra signed a collaboration agreement with DDB Needham
Worldwide. Thus, Mudra was renamed as DDB MUDRA GROUP
DDB stands for Doyle Dane Bernbach, who is the owner of DDB
Worldwide Communications Group Inc along with
Needham Harper which is owned by OMNICOM Group Inc, one of
the world's largest advertising companies
Executive Board

Madhukar Kamath - Group CEO and M.D




Sonal Dabral - Chairman and Chief Creative Officer





Pratap Bose - Chief Operating Officer.


BRAND ARCHITECTURE

1.Water
Water, the strategic branding & design consultancy of the DDB
Mudra Group is now part of the world's leading Brand Consulting the
global Interbrand Network.
Water works with Alchemist Foods, Asian Paints, Godrej Tyson, Novartis,
PepsiCo, Reliance Infrastructure, XLRI, among others.

2.DDB Mudra
DDB Mudra, the Influence and Behavioural Change agency of the DDB
Mudra Group enjoys the combined strength of the Mudra legacy and the
DDB global leadership.

3. DDB MudraMax
DDB MudraMax provides multi-specialty expertise to help build brands
in the age of convergence. DDB MudraMax comprises fourteen strategic
business units under four disciplines Media, OOH, Retail and
Experiential.

4.Mudra
Mudra - Partnerships for Entrepreneurs. The original challenger brand
agency that built memorable brands for severalentrepreneurial ventures over
the past three decades, such as Vimal, Rasna, Dhara, Dabur, McDonalds,
Peter England and Godrej and many others.

5.DDB Health n Lifestyle
DDB Health & Lifestyle, a specialized practice within the DDB Mudra
Group caters to the emerging communication needs of the healthcare
industry.
DDB Health & Lifestyle clients include J&J Medical, Novartis, Dr. Reddys
Laboratories, Cipla Limited, Kokilaben Hospital, Baxter, Philips Healthcare,
UNICEF etc


6.RAPP
RAPP, is a new age lead agency with a multi-channel offering and a data
driven approach to building brands. RAPP has capabilities in Analytics,
Direct Marketing, Digital, CRM, Loyalty & Mass media communication.
RAPP's India clients include Hewlett Packard, Standard Chartered Bank,
Johnson & Johnson among others.

7.Tribal ddb
Tribal DDB India is India's leading full service creative digital agency which
offers end-to-end digital branding & marketing solutions.
Tribal DDB India's clients include Emirates, Kimberley Clark, McDonald's,
Star TV, among others.

8.Glutenberg
Gutenberg Networks offers localization and other pre-media services
including content creation. Its core focus is to provide comprehensive
services such as communication globalization, translation, localization across
markets and languages. Domains of expertise include E-Learning, Pharma,
FMCG, and Technology amongst others.

Key
accounts

Work Showcase
1.Print....
2.OOH
3.TVCS
Last year, Mudra was commissioned by the Civil Aviation Ministry to create a
campaign for the centenary year celebrations of Indian Civil Aviation. As part
of the campaign, Mudra created a specially designed logo unit on '100 years
of Civil Aviation in the country'. This logo unit was subsequently selected to
feature on a commemorative 5 rupee coin and a 100 rupee coin that was
issued by the Central Governments coin-minting unit.
OTHER WORKS..
AWARDS AND RECOGNITIONS
1. International award
Number of award-230 like Cannes, D&AD, Clio, One
show, Ad fest, communication arts, New York festivals
and others

2. National awards
Number of awards-825 like Abby, CAG, Ad clubs,
AAAI show case of India advertising and others

3. Agency of the year 8 times

Thank youou