You are on page 1of 16

PRINCIPAL OF

MARKETING
Topic : Distribution
Presented By:

Hafiz Muhammad Tahir (2610)


Muhammad Zeeshan (3304)
Syed Salman Wasti (3320)
Syed Asif Ali Kazmi (3075)
WHAT IS DISTRIBUTION?

 In marketing, distribution is the


process of moving a product from its
manufacturing source to its customers.
 Decisions about warehousing, inventory
control and transportation options.
 Decisions about Distribution channels.


INTRODUCTION OF THE
COMPANY:
 
SILVER S U R G IC A L COMPLEX ( PVT .) LTD


Established in 1985
Pioneer of the local production of IV canola and IV
syringes
ISO 9001:2000, ISO 13485, and CE Certified 0120
Company.



PRODUCTS
PRODUCTS
DISTRIBUTION NETWORK OF SILVER

  The company use the following


channels for distribution its final


product.

 Direct distribution (Directly to


customers, Hospitals)
 Indirect distribution(Through
distributers to customers)
 Export directly selective countries

DIRECT DISTRIBUTION

 Personal sale force Selling Systems :


Ø Government hospitals (50 beds or more)
Ø Private hospitals (50 beds or more)

MAIN CUSTOMERS:

 Jinnah Hospital.
 Sheikh Zaid Hospital Lahore.
 Meio Hospital Lahore.
 PNS Shifa Hospital.
 Service Hospital Lahore.
 PIMS Hospital.
 Civil Hospital.
 Abbasi Shaheed Hospital.
 OMI Hospital.

INDIRECT DISTRIBUTION
DISTRIBUTERS LIST

Name of City No. of Distributor Name of Distributors


Karachi 2 HMD, ELLET Distributor

Lahore 2 Consum International , Haseeb Distributor

Rawalpindi 1 Kausar Distributors

Peshawer 1 Care Pharma

Sukkar 1 Hashir Surgical

Quetta 1 Baluchistan Vallies


EXPORT

 Silver has a good export business


which followed the international
standards and exporting to the
followed.

 Iran, Iraq, South Africa, Syria, Uganda,


Tanzania (Darussalam), Dubai,
Afghanistan, Saudi Arabia
DISTRIBUTION STRATEGIES

 DETERMINING DISTRIBUTION INTENSITY:


 INTENSIVE: Distribution through every reasonable outlet available –
FMCG.

 SELECTIVE: Multiple, but not all outlets in the market – Pharma,


frozen food.

 EXCLUSIVE: May be only one outlet in a market - car dealers.


 SILVER SURGICAL DISTRIBUTION STRATEGIES:


 SELECTIVE DISTRIBUTION:
 Silver use the selective distribution strategy and distributes its
products with selective distributers. Silver select its
distributers very carefully .


DISTRIBUTER SELECTION CRITERIA

 Must have license .


 Good financial position.
 Good Reputation
 Warehousing and Transportation
 Customer service
 Number of sales personnel employed


WAREHOUSING

 Silver surgical have one central


warehouse in Karachi under head office
and three sub-warehouse in different cities
of Pakistan under the following branch
offices. 

 Quetta
 Lahore
 Rawalpindi

ORDER PROCESSING
TRANSPORTATION

 Silver has its own transport system in


Karachi for distribution in hospital and to
other distributor. Where as in branch
offices they hire private carriage for
distribution to their distributors.