Market

Brief overview on market share
RA - Internal use
Market share: illustration
RA - Internal use
Market share: definition
Market share is the percentage or proportion
of the total available market or market
segment that is being serviced by a company.
It can be expressed as a company's sales
revenue (from that market) divided by the
total sales revenue available in that market. It
can also be expressed as a company's unit
sales volume (in a market) divided by the total
volume of units sold in that market.

RA - Internal use
Market share: value
Let’s see this example:
Total market value 139Mio€
a) Company => annual sales 22,5 Mio€
b) Company => annual sales 17,0 Mio€
c) Company => annual sales 34,0 Mio€
d) Other companies => annual sales 65,5Mio€
Related market shares:
a) 22,5 ÷ 139 = 16,2%
b) 17,0 ÷ 139 = 12,2%
c) 34,4 ÷ 139 = 24,7%
d) 65,5 ÷ 139 = 47,1%
RA - Internal use
Market share: quantity
Let’s see this example:
Total market quantity 11.000.000 pieces
a) Company => annual sales 1.520.000 pcs.
b) Company => annual sales 1.800.000 pcs.
c) Company => annual sales 1.900.000 pcs.
d) Other companies => annual sales 5.780.000 pcs.
Related market shares:
a) 1.520.000 ÷ 11.000.000 = 13,8%
b) 1.800.000 ÷ 11.000.000 = 16,4%
c) 1.900.000 ÷ 11.000.000 = 17,3%
d) 5.780.000 ÷ 11.000.000 = 52,5%
RA - Internal use