Display in allotted zones

• • Cash desk –should give the impression of a more serviceoriented business . If displays look tired, shelves chipped, or the corners dusty, customers may conclude, that cleanliness and details are not important to you. Designed windows can be trafficstoppers and display is also the mirror of a store. Unqualified display service kills business, Items that might not stand out on a shelf can become hot sellers, when is advertised in a window display. Depending on the traffic and the scope of the window, displays should change frequently to keep the fresh look minimum every 3 weeks Create eye-flow and balance by using color, shapes and repetition to draw the eyes around the display

• •

• • • • • • •

Step back from the display and make sure, that it is interesting from all sides, not just the front. Change your windows when the store is open and don’t cover your window, when you are changing it. A. Eye Level is the most powerful position. B. Products must be pulled forward on the shelf. C. Products need to face forward. D. Never leave open holes of space. E. Determine where price tags go and stick to it.

Category Management
• Category Management is a process where categories appear as strategic business units and where the main marketing goal is to satisfy the expectations and wishes of the consumers. • Each sales person is given one category which he is responsible for category's performance measures and targets ,product supply , shelf presentation and promotion

• Advantages of Category Management –
• Higher levels of consumer satisfaction and value from more consumer-focused procurement

FIFO
• How to move inventory ?
Build your best displays on these counters and change them frequently

Spotlight tables -to introduce new items. This display

should be changed every 3 days Educate -the customer about the new fashionable merchandise available in the store Category assignment -Assign each of your employees to be in charge of a department or section of your store. Their instructions should include details of watching for inventory that is showing signs of age. This way you can move out the inventory quicker and recover a larger portion of your money.

Customer Services
• It costs five times as much to win a new customer, as to keep an existing one… • minimum of their expectation -Can they find a parking spot? • · Are you open at times convenient to them? • · Do you deliver? • · Do you have enough employees on floor for their inconveniences • 70% of complaining customers will buy from you again, if you resolve the problem in their favor. • Over 90% will buy again, if you resolve the problem on spot right a way.

Customer relationship Management
• Customer Relationship Management, is the business strategies designed to optimize profitability, revenue, retention, and customer satisfaction. When used to describe software, rather than business processes, CRM applications are those that focus on relationships, rather than transactions. • Took the data of the people coming to the store and asking their opinion about the merchandise and the Quality and variety available in the store.

Customer Catchment's
• Men Vs Women ratio inside the store is men 70% Vs 30% women • Avg bill value wise is 75 % below Rs 1500 • And 25 % bills below Rs 3000 • Age wise – the chart tells the avg age wise walk-in inside the store
45-above 15% 0-15 6% 15-25 4% 0-15 15-25 25-35 35-45 45-above

35-45 30%

25-35 45%

Store Environment
• Increase your customer length of stay with the right music• How to do that understanding your target audience. Who are they? What age are they? What's their income level? • What music are you playing and how is it impacting your store experience positively or negatively?

Product Knowledge
• We have wide variety of Footwear available inside the store. • Men section- Dress has Hush puppies , Ambassador, Pinasso, wind and fashionable formal. • Casual –North star ,weinbenner and Hush puppies Soles• PU- Polyou sole light
weight and comfortable

• PVC- poly vinyl chloride
walking stability in rough

• TPR- thermo plastic
rubber skid resistance

• EVA -ethylene vinyl
acetate shock absorption light weight • Leather-

Total sale Mon 24/07/07 Tue 25/07/07 Wed 26/07/07 Thus 27/07/07 Fri 28/07/07 Sat 29/07/07 75441

Transition

units

Walk in

ATV

ASP

UPT

Conversion

112

151

650

673

496

1.35 %

23.33 %

81287

88

156

600

923

522

1.77%

14.66%

63116

119

131

600

530

481

1.10%

19.83%

89750

109

158

675

823

568

1.44%

16.14%

61088

181

151

600

337

404

0.83%

30.16%

142217

273

331

750

520

429

1.21%

36.40%

Thank You