Display in allotted zones

• Cash desk –should give the

impression of a more service-
oriented business .
• If displays look tired, shelves
chipped, or the corners dusty,
customers may conclude, that
cleanliness and details are not
important to you.
• Designed windows can be traffic-
stoppers and display is also the
mirror of a store.
• Unqualified display service kills
business, Items that might not stand
out on a shelf can become hot
sellers, when is advertised in a
window display.
• Depending on the traffic and the
scope of the window, displays
should change frequently to keep
the fresh look minimum every 3
weeks
• Create eye-flow and balance by
using color, shapes and repetition
to draw the eyes around the display
• Step back from the display and make sure, that it is interesting
from all sides, not just the front.
• Change your windows when the store is open and don’t cover
your window, when you are changing it.

• A. Eye Level is the most powerful position.

• B. Products must be pulled forward on the shelf.
• C. Products need to face forward.
• D. Never leave open holes of space.
• E. Determine where price tags go and stick to it.
•
 Category Management
• Category Management is a process where categories
appear as strategic business units and where the main
marketing goal is to satisfy the expectations and wishes of
the consumers.
• Each sales person is given one category which he is
responsible for category's performance measures and
targets ,product supply , shelf presentation and promotion
• Advantages of Category Management –
• Higher levels of consumer satisfaction and value from
more consumer-focused procurement
 FIFO
• How to move inventory ?
Build your best displays on these counters and change them frequently

Spotlight tables -to introduce new items. This display

should be changed every 3 days
Educate -the customer about the new fashionable
merchandise available in the store
Category assignment -Assign each of your employees to
be in charge of a department or section of your store. Their
instructions should include details of watching for
inventory that is showing signs of age. This way you can
move out the inventory quicker and recover a larger
portion of your money.
 Customer Services
• It costs five times as much to
win a new customer, as to keep
an existing one…
• minimum of their expectation
-Can they find a parking spot?
• · Are you open at times
convenient to them?
• · Do you deliver?
• · Do you have enough
employees on floor for their
inconveniences
• 70% of complaining customers
will buy from you again, if you
resolve the problem in their
favor.
• Over 90% will buy again, if
you resolve the problem on spot
right a way.
•
 Customer relationship Management
• Customer Relationship
Management, is the business
strategies designed to optimize
profitability, revenue, retention,
and customer satisfaction. When
used to describe software, rather
than business processes, CRM
applications are those that focus
on relationships, rather than
transactions.
• Took the data of the people
coming to the store and asking
their opinion about the
merchandise and the Quality and
variety available in the store.
 Customer Catchment's
• Men Vs Women ratio
inside the store is men 0-15
70% Vs 30% women 45-above 6%
• Avg bill value wise is 15% 15-25
75 % below Rs 1500 4%
0-15
• And 25 % bills below
15-25
Rs 3000
25-35
• Age wise – the chart 35-45 35-45
tells the avg age wise 30% 25-35
45% 45-above
walk-in inside the
store
 Store Environment
• Increase your customer length of stay with the
right music-
• How to do that understanding your target
audience. Who are they? What age are they?
What's their income level?

• What music are you playing and how is it

impacting your store experience positively or
negatively?
 Product Knowledge
• We have wide variety Soles-
of Footwear available • PU- Polyou sole light
inside the store. weight and comfortable
• Men section- Dress • PVC- poly vinyl chloride
has Hush puppies , walking stability in rough
Ambassador, Pinasso, • TPR- thermo plastic
wind and fashionable rubber skid resistance
formal. • EVA -ethylene vinyl
• Casual –North star acetate shock absorption
,weinbenner and Hush light weight
puppies • Leather-
 Total Transition units Walk in ATV ASP UPT Conversion
sale

Mon 75441 112 151 650 673 496 1.35 % 23.33 %

24/07/07

Tue 81287 88 156 600 923 522 1.77% 14.66%

25/07/07

Wed 63116 119 131 600 530 481 1.10% 19.83%

26/07/07

Thus 89750 109 158 675 823 568 1.44% 16.14%

27/07/07

Fri 61088 181 151 600 337 404 0.83% 30.16%

28/07/07

Sat 142217 273 331 750 520 429 1.21% 36.40%

29/07/07
Thank You