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FOOD AND AGRIBUSINESS SCHOOL, HYDERABAD.

INDIA
SUBRAMANYAM SURLA
ATUL BHOLE
CHIDANAND SAJJAN SHTTY
DEEPTHI REDDY
RAMYA KEETHI
 Dhirubhai H. Ambani

 Founder Chairman Reliance Group


December 28, 1932 - July 6, 2002
 The Reliance Group, founded by
Dhirubhai H. Ambani (1932-2002), is
India's largest private sector enterprise,
with businesses in the energy and
materials value chain.
 Group's annual revenues are in excess
of USD 27 billion. The flagship company,
Reliance Industries Limited, is a Fortune
Global 500 company and is the largest
private sector company in India.
 Starting with textiles in the late
seventies, Reliance pursued a strategy
of backward vertical integration - in
polyester, fibre intermediates, plastics,
petrochemicals, petroleum refining and
oil and gas exploration and production -
to be fully integrated along the
materials and energy value chain.
RELIANCE FRESH

Reliance Fresh a convenient store format, is 
governed by the Mukesh Ambani and is the most 
important part of Reliance Industries retail Business. 
Reliance Ltd. has planned to invest more than Rs. 
25000 crores in the retail division.
It also comprises more than 560 reliance fresh 
stores all over the country. The outlet sells fresh 
fruits, staples, dairy products, fresh juice bars, 
groceries and vegetables. A distinctive Reliance 
Fresh outlet is around 3000 to 4000 sq. feet and 
accommodates catchment area of one to three 
Kilometers.
Market Cap Rs. 370,687.7 crores (April 11, 2008) (Reliance Industries Ltd.)

Address Reliance Industries Limited, Makers Chambers - IV, Nariman Point, 
Mumbai 400 021, Maharashtra, India
Branches Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, 
Ludhiana, Orissa, UP and West Bengal
Management Team Mukesh D. Ambani - Chairman & Managing Director
Nikhil R. Meswani - Executive Director
Hital R. Meswani - Executive Director
H.S.Kohli - Executive Director
OVER VIEW  :Reliance Fresh falls under Reliance Industries. It is the 
first retail venture of the Group. The company offers fresh fruits and 
vegetables, staples, groceries, fresh juice bars, FMCG products and 
dairy products and non-vegetarian items. Reliance Industries has 
invested nearly Rs. 3,000 crores to expand the Reliance Fresh stores. 
Reliance Fresh directly buys stock from the farmers to cut down on the 
wastage. The stores work on The Ranger Format which means selling of 
fresh vegetables to the road sellers. Reliance Retail has signed a pact 
with Apple for the establishment of a chain of Apple Specialty Stores 
branded as iStore, starting with Bangalore. 
REASON AND OBSTACLES FOR RELIANCE FRESH

 The Reliance Retail had to face various difficulties before


the launch of Reliance fresh, because of the various
circumstances prevailing in Orissa, West Bengal and UP,
along with the news focusing on the dearth of vegetables
and fruits stocks. The retail business of Reliance then
minimized its exposure in vegetable and fruit business, as
a result established Reliance fresh positioning a pure
super market play focusing on various categories like IT,
consumer durables, home, FMCG and food.

 The retail company of Reliance may not supply the


vegetables and fruits in a few states, the Reliance Fresh
decided to not to race with local wholesalers partly
because of the political reasons as well as its incapability
to maintain a healthy supply chain.
GROWTH
1st reliance fresh store in hyderabad

With over 40 Reliance Fresh stores already launched in


Chennai, Hyderabad and Jaipur, Reliance Retail began its
assault of the National Capital Region market with the
recent opening of nine new stores in Ghaziabad, Noida,
Faridabad and Gurgaon.

The company is targeting to open 100 more Reliance


Fresh stores in New Delhi alone within four months, and
a 1,000 new stores in 35 cities nationwide by the end of
the year with a built-up area of over 4 million sq.ft. An
investment of Rs.8,000 crore is envisaged for the NCR
region alone.
GROWTH …..
 Reliance Fresh stocks fresh fruits and
vegetables, staples, fast moving consumer
goods and dairy products. The stores are
already selling over 1,000 tonnes of fresh
produce daily and also 250 categories of
commodities. The company is approaching
farmers directly for the procurement of
produce, seeking to reduce the 40%
wastage that occurs through the traditional
supply chain.
GROWTH…..
 “These stores, ranging from 2,000 to 5,000 sq
feet, will provide customers with a variety of
fresh fruits, vegetables, staple foods and other
products in a world-class ambience,” said
Gunender Kapur, president, foods business, at
the unveiling ceremony.
                            The strategy is to open one
Reliance Fresh store in a radius of three to four
km to serve 1,000-2,000 families. This means
about 30-40 stores in the major metros. The
air-conditioned stores recorded a combined
sales of Rs 22 lakh on the inaugural day itself.
KEY GROWTH DRIVERS

 � Growing Economy
  Consumption Boom
  Rising Income levels
  Rise in Working Population
  Increasing Nuclear Families
  Changing Food Behaviour
  Profusion of Brands
 Change in India’s Socio - Economic Structure
INDIA
TO DAY

 One of fastest growing


world economies
 Reasonably proactive
 Opening up of sectors
YESTER DAY for investment
 Promising consumer
 � Slow rate of growth markets
  Bureaucratic  Significant investment
  Protected and slow
  Small consumer in
markets infrastructure creation for
  Underdeveloped
infrastructure
industry
SUPPLY CHAIN
ORGANISEG RETAIL CHAIN

FARM COLLECTION IN CRATES TRANSPORTATION

RETAIL OUTLET PACKAGING
MODULE 1

Farmers Farmers Farmers


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RELIANCE OWN
LOGISTICS

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RELIANCE  RELIANCE  RELIANCE 


FRESH  FRESH  FRESH 
OUTLETS OUTLETS OUTLETS
WHOLESALE TRADING MODEL-2
FARMHOUSE 
FARMHOUSE 
ON     
ON 
CONTRACT     FARMERS
CONTRACT

Re
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Cold Trucks, PROCESSING  Re
 TATA 407,408,LP UNIT/POINT

RELIANCE OWN
LOGISTICS

WHOLESALE 
MANDI’S WHOLESALE 
MANDI’S
WHOLESALE 
MANDI’S
ics Re
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RELIANCE FRESH  RELIANCE FRESH  RELIANCE FRESH 


OUTLET OUTLETS OUTLETS
THANK UUUUUUUUUUUUUU…..

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