Strategies for nonprofit organization

Presented by: coolkarni AIMIT

There three types:

Cause-related marketing

Not for profit making alliance

Transaction Based Promotions

NFP Organization

Licensing

Joint Issue Promotions

Strategic piggybacking: - something to sell - mass of management talent - trustee support - entrepreneurial attitude - venture capital for marketing and management support

Strategic evaluation and control

Strategic evaluation is difficult in not for profit organizations When goals are not clear, control is more difficult Input : output

Measures to control the constraints:

Clear objectives and goals Dynamic and forceful leader Develop uniqueness - sets character and values to management

Generate rules and regulations - to concentrate on clients rather than sponsors Appoint a strong board of trustees Establishment of performance based budget

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