Get Your Startup Invested

Crystal Horse Investments Pte Ltd
c.chau@ch-investments.com.sg

Early Stage Investors
• The 3 F’s
• Family
• Friends
• Fools
• Different Government Funding Schemes
• Spring; Ace (50K)
• MDA ; iJam (50K + 100K + 100K)
• NRF; Tis (589K)

iJam scheme (1)
• Tier 1
• SGD 50K + xx
• Focus on building a MVP
• Initial exploration of product market fit

• Tier 2
• SGD 100K + 100K + xx
• Product enhancement
• Onboarding real customers/ real users

iJam scheme (2)
• Main conditions, at least
• 1 Full time co-founder
• 1 tech founder
• 20% ownership by Singaporean or PR founder

Biggest Fool
Crystal Horse funded 51 companies in 4 years
• 15 as iJam incubator
• 36 as angel investor

25% dormant, 20% follow up round
7 Exits (12%), rest alive and kicking

Get your startup invested

Get the investor interested.

HOW?

Need to have something:
• Give investors A REASON to INVEST:

• Disruptive, Innovative
• Proprietary, Patent
• Gap in the market

• Traction / Numbers / Revenue

Problem
Everybody has a reason

So what is a good way to convey your message?

Story Framework

Tell a story
Want to hear a story?
Want to hear something strange?

Yes!
Everybody loves stories.
• Escape form the real world to another

dimension
• In story-land, minds are more open; even for
previously rejected ideas

How to tell a story
Past

Present

Future

Start with a Hook, to capture
attention:



Shocking
Extreme
Nice
Recognizable

Tell what happened

How to tell a story
Past

Present

Future

After telling what happened, tell
about



Happened to others
Prevention, Unique point
Started a company
Current state

How to tell a story
Past

Present

Future

What do you want to do in the
future:




Build a real business out of it
Bigger picture
Market
Scale
Why you?

Past - Present - Future
Past

What happened

*PROBLEM

Happened to (B)-Millions people

Present

Future

You have an idea

*Market Size
*Solution USP

YOU build a business

*TEAM
*Roadmap

Story told and then?
Tell what you are looking for now:
• Finance
• Partnerships
• Guidance

Be clear about that!

*Financial Projections

Mistakes

Although people love extremes, but be realistic/ real

Pitch to investors differs from pitching to Customers

Incorrect information:


Your market
Competitors
The investor

Deals are done based on numbers and not napkins

Disclaimer
• The information contained in this presentation is provided in good faith, and every
reasonable effort is made to ensure that it is accurate and up to date. Accordingly, this
information is provided 'as is' without warranty of any kind. Crystal Horse investments
and FI excludes all warranties, either express or implied (including, but not limited to
any implied warranties of concerning fundraising). In no event shall CHI or FI be liable
for any (un-) ability to fundraising, directly or indirectly, from the use of the
information contained in this presentation including damages arising from
inaccuracies, omissions, errors during, before and after a fund raising attempt. Any
person relying on any of the information contained in this presentation or making any
use of the information contained herein, shall do so at its own risk.