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Masthead

-As seen on the cover the NME magazine The masthead is


positioned in the top left corner as is general convention. This
position allows the magazine to draw the target audience in, as it is
the first thing they see of the magazine, This allows them to
recognise the brand quicker. Furthermore the font, colour and size
of the masthead is different to the rest of the text. With these
changes it further draw the reader into the magazine as it catches
the eye very easily. This is important because the masthead is one
of the main vocal points of the cover and is one of the things the
creators want audience to see so they remember the brand, which
may evoke repeat purchase. The NME logo is help with branding
the magazine as it is the image in which the creators want the
audience to remember so by continuously using the NME logo it
can make the logo easily recognisable and can create a strong
brand.

Header

- The header of this magazine is one of the first things


the reader sees when looking down the magazine, so
the header tries its best to sum up what is on the
magazine including special features or USPs . This is so
the reader is interested on rendering the whole cover
and eventually buying it. This further sells the magazine
to the target audience.

Puff

- The point of a puff is just to give the reader a quick taster


of the content inside, giving not much detail on the
content itself. By surrounding it with bright colours which fits
with the colour scheme it attracts the target audience. By
giving them a sneak preview like this it allows them to
become intrigued and tempted to buy the magazine and
read on.

Main Coverline

-This main coverline does follow most of the major


conventions of other magazines. The first convention it follows
is the positioning of the image, this is because the position at
the bottom of the page is general convention. The text itself
follows convention as it is bigger, bolder and in a different
font to any of the text on the page. This is because as it is the
main attraction to the magazine for the readers it needs to
stand out to maximise its potential to be seen by the target
audience. The colour also follows the general colour scheme
created by the main image. As the main coverline anchors
the main image as it has a snap quote from the coverstar
Dizzee Rascal, the main image also influences the text colour.
This is because the main image has a large proportion of
white in the background but also in the mise-en-sen through
the models clothing. This further informs the reader that the
snap quote is from the coverstar with common associations
with the main image, for example colour. The slanted text of
the main coverline further stands out to the audience but
also by slanting this text gives the magazine an informal look
which fits with the pop music genre which is naturally
informal. This informality can appeal to the target audience,
which is likely targeted at young people.

Footer

Main image

-The main image on this magazine follows all the usual


codes and conventions of every other magazine. This
magazines main image does develop convention as
the main image doesnt fill up the whole of the page
unlike other magazines. This is because at the top to
the page there is a white segment for the masthead,
coverlines and header. By doing this it allows the text
to become more illuminated, so its more visible to the
reader. The main image has medium close-up image
but in the case of this magazine the pose from the
coverstar includes his whole body. By doing this it
increases the area in which the model covers. By
doing this it makes the front cover stand out more as
there's more of a focus on the model. Furthermore the
pose which is being made is one which that the reader
can connote is an excited. This pose also match's the
facial expression of the Dizzie Rascal. This is because his
facial expression is excited, this could put the reader in
a good mood and creates general intrigue into what's
happening with this particular artist. As the main
coverline also anchors the main image, the
descriptive word Joy is used. This matches both the
facial expression and pose as that is how the audience
would describe the models mood from that image. So
the magazine has used these 3 to complement one
another to draw the reader in. The magazine also
followed convention by having the model looking
directly at the camera (Reader) By addressing the
reader like this it makes them more incline to buy this
particular magazine as it relates directly to them. This
magazine also has an incredibly brightly coloured
background. This background grabs the audiences
attention which makes it more likely for them to pick up
that particular magazine as it stands out from the
competitors better. This bright colour is created by
graffiti in the background of the image, this may relate
to the genre of music in which the articles about as the
music in which Dizzie produces is generally urban style
music, so this graffiti image can be naturally associated
with this genre of music.

-The footer is one of the final things that the reader sees when scanning down the page. The features of this
footer are similar to the main coverline in terms of colour scheme as it to follows the colour scheme set by the
main image which in this case is black and white. The content of the footer is similar to the header as it just
informs the target audience of the content which in this case for this magazine is the bands/artists involved in this
issue. These are put on the cover as one of these artists may peak the interest of the target audience which
could convince them to buy the magazine.

Masthead

- As is normal convention with most magazine


contents pages, the masthead from the front cover
also features on the contents page. The main
reason for this is to get the brand into the readers.
This promotes brand recognition from the
reader/audience, which may lead to repeat
purchase. This mag also follows convention in its
properties and positions. First in this particular
magazine the masthead is smaller than the one on
the front. This is general convention due to the fact
that the contents page has much more text and a
larger varety of pictures taking up the space on the
page. The general position of the masthead on this
page is similar to the masthead on the cover. This is
because the brand name of the magazine
normally titles the page, which is the same in this
case with the title NME Contents Putting at the
top of the page like this is normal convention for
most magazines.

Page numbers and titles.


- The page numbers of the contents page are
simply there to help navigate the reader
around the magazine to what they want to
see. On this particular cover there are 2
columns in which page numbers and
descriptions are put. But on the column on
the right the page numbers and description is
larger than the left column. As the target
audience will go to the main stories first, they
are bigger to attract attention whereas the
left stories are smaller as they aren't necessary
as important to the readers so they dont
need to find as many page numbers to these
pages. Furthermore the format of this section
means that it allows the reader to find a band
or artists that peaks their particular interest
and allows to find where they are in the
magazine. This makes navigation for the
reader easier as they can quickly identify
what they want from the magazine. This may
appeal to the reader as it saves them time
and its convenient.

Date line

-This is a code for every magazine contents page and


cover. This allows the reader to see how up to date the
information is within this magazine. The positioning of the
dateline is also convention as by having it at the top of
the page allows the reader to instantly see how recent
the magazine is.

Title

-As is convention with magazines the contents page title


which is usual like here Contents this magazine follows
most of the characteristics in which a title like this would
have in a professional magazine. As is with most
magazines the magazine is positioned at the top of the
page, this is because it is the one of the first things that
the reader says so it is clear to them what the page is.
Furthermore this contents title follows general convention
as it is bigger, bolder and in a different font to the other
text on the page. This is done so it stands out to the
reader further so it is clear to them that this is the
contents page, furthermore setting it out like this makes
the magazine look more professional.

Page numbers and descriptions

- In this column the subheadings follow convention as like


the title they are bigger than the actual page
descriptions and numbers of the magazines. This is so if
the reader has a particular section of the magazine they
want to look at (eg- Reviews in this case) then they are
able to see the sections and articles which fall under that
sub category. By doing this it makes for easier navigation
of the magazine for the reader. In this particular
magazine the main features have been put on the right
with larger font than the page titles on the left. This is
probably because the reader is more likely to be looking
for the main stories of the magazine rather than the
other stories, so by making them clearer than the others
on the left it means they will be able to find the main
features quicker.

Advertisement

3 Column style

- This set out of contents page is normal convention for most

magazines of this type. By using this style it makes the page look
more professional and less crowded which makes the text clearer
to the reader. This page has developed convention by
dedicating a whole column to a particular story which is not
common for normal magazines. This gives the contents page a
USP different from others.

- Having an advertisement on the contents page is not


generally a code nor convention as having an
advertisement on the contents page is subject to the
magazine. Normally the contents page will include some
contact details or social media details on the contents
page to inspire reader- producer interaction. In this case
it is an advertisement for a subscription for the NME
magazine itself, which does contain contact details to
get in touch with the creators of the magazine. The
positioning of the ad is significant as well, this is because
it is in the corner. This is because it is not the main
features of the page so, by putting it in the corner, the
reader is more than likely going to see it later after they
have read what is in the magazine.

Main Image
-

In this article of the magazine is the story


which featured on the front cover. This story
was the focus of the main coverline and
consequentially the main image. The miseen-sen of this image is the same as the main
image on the cover. This includes the model
Dizzie Rascals clothes and also the
background of the image. The mise-en-sen is
appropriate to this article some of the
objects relate to the story in which the article
portrays. For example the presentation of
him doing graffiti on a wall can be
associated to a troubled past or a
humble beginnings. This image gives us a
visual representation of his story from his
troubled background of crimes such as
vandalism to the successful superstar he is
today. The symbolism of graffiti also has
significance to the title of this article. The
word Tags is a slang word known and used
by the young target audience of this
magazine. The word Tags means the
hallmark or mark of a graffiti artist on a wall.
By directly associating the image to the title
it gives the reader a better idea of how the
article starts with him making mischief but
also how it ends with him becoming
successful. This idea is obvious from the word
riches in the title but is also complimented
by the clothing he wears in the image. This is
because the word riches assumes a
prestigious lifestyle, which is presented by his
clothes which are expensive and desirable.
Because of this the word and image are
able to compliment each other as tags
does with the graffiti imagery.
The contrast between these 2 symbols
presented by the image allows the reader to
assume what Dizzie Rascals personality is
like. An example of these assumptions is that
he is now successful but he is still has the
trouble maker background he grew up with
when he was creating Tags. You can also
make these assumptions from other things in
the image like his facial expression.

Title codes and conventions


The title of this article follows convention by its size and position. This is because general convention for
titles is that it is the biggest text on the page. NME have followed this convention by making the text of
the title much bigger than the article text. This is so the title stands out to the reader and help draw
them into the article. The positioning of the title both follows and develops convention, it follows
convention because it is over the article text so it is the first thing they see. The title also develops
convention as it is not above the main image which is on the other side of the double page spread. As
normal convention suggests that the page title should be above everything on the page.

Main Image continued


this is because he gives an expression of him looking over his shoulder as if looking for people who
appose vandalism which he's doing such as the police. In this pose of him looking for the police
cannotes that he has done something wrong in his past but also this symbolism could be connoted by
the reader as him looking back on his past, which is the main focus of the article as it is a reflection
piece on how he rose to his current star. Furthermore this pose is reminiscent of the title of the article
which the words from connotes that he is talking about himself when he was creating Tags.

Main Title
-The appearance of this title on the
right side of the page really reflects
the naughty, trouble making tone of
the article. First of all the font of the
title follows very irregular letters next
to each other. By doing this it gives
the page an informal look as it looks
as if the letters have been drawn by
a young person in quite a casual
informal fashion. This suits the article
as the it is a look back at the
childhood of Dizzie. The font is almost
reminiscent of the style of writing
which is adopted by graffiti artists,
which uses quite irregular shapes to
present letters, which is also similar to
the irregular nature of the font.
Because of this the font, the title
directly associated with other graffiti
symbolism on the page. The main
image best presents this symbol as it
shows the model actually performing
graffiti. The font is also linked to the
title itself as it mentions the word
Tags which as mentioned before is
slang used for describing the mark
left by a graffiti artist.
The positioning of the title also
echoes the informal message which
is given. This is done by making the
words in the title overlap and not
done parallel to one another in a
formal manor. By doing this It creates
the child like effect created by the
irregular lettering which as said
before is reminiscent of the main
page image and the article itself.
The title of the article does give the
target audience the general theme
of the article. The wording of this title
allows us to understand that the
article is a look back at the past of
the start Dizzie Rascal. From tags to
riches shows the reader that the
article talks about the rise of the star
as you can connote that Tags
makes reference to a low social class
(bad quality of life). Then there is a
progression to riches which can be
assumed means a higher social
standing in society (better quality of
life).

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