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Media idea treatment

By Dilraj Singh Hallen


What my documentary is going to achieve??

•I will be producing a small feature documentary for a magazine show
aimed a BBC audience on BBC Three channel.

•My production will explore the idea of energy efficient cars and I will be
presenting this issue to the 16-24 year old age group.

•I will be investigating and analysing the benefits of energy efficient


•Proving to my audience that their next/first vehicle should be an energy

efficient vehicle.
Content of idea.

Detailed summary of my documentary content:

•My topic will about energy efficient cars educating audiences on the type
of impact that the issue could have on their future.

•The angle that my production will take is around the benefits of energy
efficient cars.

•The U.S.P that my production will carry is that it is not Anti-energy

efficient unlike most competitor productions.
Structure & running order
Detailed explanation of the structure and running order:
•Boris Johnsons office,
•management team at Toyota Woodford,
• Imperial motors
• all three leads looking promising. I believe that
•Use of two presenters one male and the other female in order to execute
the presenting tasks having one presenter of each gender allows me to
have a equal gender segregation.
Outline of narrative structure:
Segment 1-Introduction(outside imperial garage with two presenters)
Segment 2-VoxPop(Question: what is your views on energy efficient car
and why do you believe that)
Segment 3-Interview with vehicle official (manager of Woodford Toyota)
Segment 4-knowledge session (presenters present what energy efficient
cars are ? And how they work)
Segment 5-Interview with owner of energy efficient cars.
Segment 6- Interview with Mayor of London (listening to the Mayors view
on importance of energy efficient vehicles)
Profile of target audience & appeal of your
idea Gender: Locations: they
Age:16- both male will mainly be
and based in the U.K
female however there
may be internet

Interests held by Employment

audience include: status/education:
•Face book A combination of
•Music employed and
unemployed, and
also some in full time

Ethnicities: my
production will appeal
to all ethnicities.

income: £50-400
Explanation of research & key findings
In my pre-production I researched various issues that surround the viability of my production:

Explanation of research:
Focus groups
The aim of this piece of research was to identify the initial thoughts of
colleagues towards the ideas that I had come up, allowing me to get
audience feedback on my content, this process allowed me to collate a
qualitative response in a primary method of retraction.

What this allowed me to learn?

•Allowed me to understand exactly what the reaction towards my production
was like and weather or not there was a market for my product.
Explanation of research & key findings
In my pre-production I researched various issues that surround the viability of my production:

Textual analysis
secondary research which I have conductucted, using the internet (YouTube)
was testing as finding similar production to mine, it was very difficult. The
reason for doing this research was to look at similar documentaries that had the
same/similar content to my production. This type of research gave me an on
idea how to present my programme.

What this allowed me to learn?

•Allowed to understand the type of structure used to create a similar production,
and inspiring me on the tone of my production.
Explanation of research & key findings
In my pre-production I researched various issues that surround the viability of my production:

This allowed me to research the various different aspect of my production
allowing to build a fact file on allowed me my audience, this to collate both
qualitative and quantitive response again in a primary method of retraction
What this allowed me to learn?
•This allowed me accumulate a solid base with all the data of my audience
exact tailored requirements.
Explanation of research & key findings
In my pre-production I researched various issues that surround the viability of my production:

Fact & figures

This allowed me to research the various different data and statistics available
that allow me to understand my market in detail, this allowed me to collate both
qualitative and quantitive answers with both primary and secondary method of

What this allowed me to learn?

•This allowed me accumulate vital facts and figures needed to present the
Technical Viability
Equipment needed for post production
• Apple Mac
• DVD’s to burn on to
• Tapes

Equipment needed for production

• Camera
• Tripod
• Tapes
• Lighting
• Cast and presenters
• Read head set

crew members needed:

• 2 Presenters- Dilraj Hallen & Harpreet Bhupal
• Students
• Teachers/ Professors- Mr Phillipson & Miss Severn
• Voice over's- Harpreet & Dilraj
• Director- Dilraj Hallen
Practical viability

Who will appear in my feature??

There will two main feature guest who I would like to have part of my production
•Michael Ives (Toyota dealership manager)
•Boris Johnson
•Energy efficient vehicle owner.
Were will I find them??
Michael Ives can be contact at the dealership direct, were as also Mr
Johnson can be found at the guild hall in London. Contact with both has
been made and I am currently discussing/confirming arrangements .
Were will the features be shot?
•The feature with Toyota will be filmed in the garage.
•Mr Johnson is currently un confirmed so confirmation of exact location of
the feature will be made at a later date.
•in town shots of energy efficient vehicles already on the road.
Legal & regulatory considerations

How do these guideline effect my product?

BBC editorial guideline:

The BBC editorial guideline informs us about the audience’s need and
what can be broadcasted and what not. It also tells about the BBC’s
limitations where have to meet their conditions such as: truth and
accuracy, Serving the public interest, privacy, fairness. Etc It is very
important when I am in my production process I will have to consider
all these regulations.

How this will effect my production?

This means that I will have to regulate all features of my production in
order comply with BBC guidelines, in order to ensure that there
criteria is met.
Legal & regulatory considerations

OFCOM’s Regulations:
Ofcom (the Office of Communications) regulates all media content
including television and radio programs published in the U.K. Ofcom
regulation state rules and principles covering standards in programs,
sponsorship, fairness and privacy.

How this will effect my production?

Really the ofcom regulation will not apply to me as my programme will not
incorporate or infringe any sponsorship, fairness or privacy acts.
Legal & regulatory considerations

Copy right
Any information in production from a third party, must be consented from the
source, also copyright infringement e.g. fair dealing or incidental inclusion
must considered throughout the production.

How this will effect my production?

A lot of my production is going to involve third party involvement this will
mean that I must seek thorough consent on any information that
I gather from these third parties as it is vital to ensure that I comply with copy
right laws.
Commercial viability

The market
•Male and Female
•Aged between 16-24
•Open minded discussion allowing integration of both genders to integrate.
•Competitors include: Top gear, Fifth gear etc.

My budget
Will need to include payment for?
•May have to pay for interviews.

Distribution & exhibition

•Aired on BBC3
•9pm showing (after water shed)

1) Would you be able to suggest any other features for my

production that would enhance its desirability to you my
potential audience.

2) Do you believe that my production has evolved to become

the type of documentary you would watch.

3) Do you think that I should add more to the story in order

appeal to you and if so then what exactly?

Related Interests