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SETEC

UNIVERSITY
TOYOTA   Presentation

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GROUP : SH1  
YEAR 1
 GROUP MEMBER :

MR. TY KIMPHENG

MR. NGET KIMLENG

MR. MEAS EYSAN

MR. LEN PICHPANHA

MR. LONG SOPHEAN  2009­2010
TOYOTA

Introduction
CONTENT
- History
Structure
-Leadership
-Culture
Strategy
-Marketing
- Financial Summary
- Sale Service
- Custom Relation
-Advertising
-Promotion
- Objective Company
Human Resource
Conclusion
Question and Answer

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INTRODUCTION
HISTORY
Katsuaki Watanabe Fujio Cho
President Chairman

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HISTORY OF
TOYOTA
The history of Toyota
started in 1933 with the
company being a division of
Toyoda Automatic Loom Works
devoted to the production of
automobiles under the
direction of​ Kiichiro Toyoda
.Kiichiro Toyoda had travelled
to Europe and the United
States in 1929 to investigate
automobile production and
had begun researching
gasoline-powered engines in
1930.He was encouraged to
develop automobile
HISTORY OF
TOYOTA
oIn 1934, the division
produced its first
Type A Engine, which was
used in the first Model A1
passenger car in May
1935 and the G1 truck in
August 1935.

oAfter the world war II, commercial
passenger car production started in
1947 with the
model SA
HISTORY OF
TOYOTA
The Crown became the
first Japanese car to be
exported to the
United Statesand Toyota's
America and Brazilian
divisions
oToyota Co. was established as an independent and
separate company in 1937. Although the company
name was changed in order the pronunciation. Toyota
( トヨタ ) is considered luckier than Toyoda ( 豊田 ) in
Japan, Toyota began to expand in the 1960s with a new
research and development facility, .The first Toyota built
outside Japan was in April 1963, at Port Melbourne in
Australia, other countries.

STRUCTURE

LEADERSHI
P

CULTURE

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LEADERSHIP

Katsuaki Watanabe Fujio Cho


President
Chairman
Since its founding, our company has been aiming to enrich society through car
making Our goal is to be a "good corporate citizen" constantly winning the trust
making.
and respect of the international community. Continuing in the 21st century, we
growth while striving for harmony with people, society
aim for stable long-term growth,
and the environment.

Under Toyota's Guiding Principles, we practice openness and fairness in our


corporate activities, strive for cleaner and safer car making, and work to make
the earth a better place to live. We would like to thank everyone for their
continuing support.

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CULTURE
“A culture of quality people working together with
shared Toyota Values to continues improve”
Developing and motivating their people to drive excellence throughout the
production process

Continues improvement through elimination of waste

Organizing all jobs around human activity in the work place, creating an
efficient sequence called standardized work

Quality is their top priority.

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STRATEGIE
S
Marketing
Sale Service
Custom Relation
Advertising
Swot Analysis
Objective Company

MARKETIN
G

Target marketing refer to a set of buyer sharing
common needs and characteristics that the

company decides.
Toyota product are mainly for middle class &
Upper middle family
FINANCIAL SUMMARY
FINANCIAL SUMMARY
SALES SERVICE
The focus on after sales services continues to
increase with the rising number of Toyota and
Daihatsu vehicles in Pakistan.
TOYOTA SALES BY 
REGION

Source http://www.usnews.com/blogs/flowchart/2008/6/9/how-toyota-could-become-the-us-sales-champ.html
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TOYOTO Network / Distribution

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HUMAN RESOURCE DEVELOPMENT

Conducts systematic company-wide and


divisional training.

In 2008-09, the frameworks for helping


employees develop their personal and
organizational skills, knowledge, and abilities
remained the top priority for our HR
department.

“Toyota-Developing People”.

TOYOTA PRODUCT
TOYOTA PRODUCT
TOYOTA SPORT CAR
TOYOTA LEXUS
TOYOTA
Swot Analysis
Strength
Brand image
Market Leadership
#1 carmaker in 2007
Diversified product range, highly targeted marketing and
a commitment to lean manufacturing and quality
Easy availability of spare parts
Dealership network
Suitable for rural area

Weakness
Alwayscharge the premium price
Management Control by local partner

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OBJECTIVE COMPANY
  Improve Quality
 Enhance Efficiency
 Minimize Cost
 Increase Productivity
  Over the previous years, the company has put in its
best efforts to manufacture quality cars designed for
its customers. To improve their efficiency, the
company gives great importance to its human
resource as the company believes that satisfied and
quality conscious team can produced quality
products.
  The company is using the philosophy of Kaizen for
continuous improvement. It has become a way of life
for the management of the company by doing these
efforts towards their objectives.

CONCLUSION
nFrom all research which I have done on
The Toyota Company. I realize that
Toyota so care about their customer and
Quality, that why Toyota is very famous
, and made its brand name.
nResearch shown that people show more
concern for car which is fuel efficient
n
n
World Automobiles Market

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