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News Article we referred to…
Introduction to Indian Alcohol Industry
Factors Contributing to Growth
Barriers to Growth – For New Players
United spirits with about 60 % of market share in IMFL is the undisputed leader. Radico Khaitan who entered the IMFL space some 8 years back has already cornered 12 % market share Other players include Mohan Meakin (9%), Jagatjit (8.5%), etc. International players Pernod Richard, Remy Cointreau Diageo
Business Strategy 6
Bacardi Limited – An Introduction a g o d e C u b a in C o m p a n y fo u n d e d i S a n ti n
1862 O n e o f th e l rg e st sp i ts co m p a n i s i th e a ri e n w o rl w i p re se n ce i o ve r 1 0 0 d th n co u n tri s e H e a d q u a rte re d i H a m i to n , B e rm u d a n l Pro d u ct p o rtfo l o i cl d e s m o re th a n 2 0 0 i n u b ra n d s a n d l b e l o f ru m , vo d ka , w h i , a s sky g i a n d te q u i a n l M a n u fa ctu ri g fa ci i e s i 3 1 p l n ts a ro u n d n l ti n a th e w o rl d Po p u l r b ra n d s i cl d e B a ca rd iR u m , G re y a n u G o o se V o d ka , B o m b a y S a p p h i G i a n d re n D e w a r’ s B l n d e d S co tch W h i e sky
Bacardi Martini India Limitedn m a rke t in 1 9 9 8 E n te re d I d i n a
7 6 : 2 4 J fo rm e d b e tw e e n B a ca rd i V l m i d a n d G e m i iD i l e ri s to i te n sti l e e n te r I d i n m a rke t n a E xtre m e l b u l i o n g ro w th y l sh p ro sp e cts i I d i n n a P l n s to i tro d u ce a n u m b e r o f i a n ts g l b a lb ra n d s i I d i o n n a V o d ka – E ri ff a n d 4 2 B e l w sto o Fl vo re d V o d ka – S l e B e rry a n d a o B l ckb e rry a W i e – M a rti i n n Lo o ki g a t o p p o rtu n i e s to a cq u i n ti re b ra n d s i I d i n n a
Some recent news items of Bacardi
“We have been an acquisitive company traditionally. And we are now in the market to buy out brands, and that includes India"
- Company President and CEO Seamus McBride to Economic Times
February 25, 2009
“The world’s largest privately held liquor maker, Bacardi Ltd, is scouting for potential brand acquisitions in India and expanding its sales and marketing team to tap anticipated growth in the local spirits market.”
- Livemint.com, Feb 16 2009
“In a bid to tap the growing demand for premium international spirits in India, global spirits major Bacardi Martini plans to introduce more brands from its international portfolio here.” - Business Standard October 10, 2008 • “Bacardi Ltd, the name synonymous with white spirits, is setting its eye on the Indian whisky market with the launch of its high-end renowned single malt Scotch whisky brands such as Dewars and Aberfeldy, thanks to the raising disposable income of the Indian liquor consumers.”
Some recent news items of Bacardi
- The Financial Express, December 24, 11 2008 Business Strategy
Acquisitions and Buyouts
Buying Brands throughout the country In talks with Vijay Mallya’s United Spirits to take stake
Sales around 1 million cases, way behind French giant Pernod Ricard and even Diageo in India, even after a decade Establishing presence in smaller cities, which contribute 70% of total liquor sale Introduction of major global brands in India
Flavoured Vodka Locally made Martini Taking up of Whisky Brands
Introduction of new products Business Strategy
The Implications- Hic Hic Hurray..!!
Thank you! Hic!
Business Strategy 14
Group No 2
Abhishek Shah – GMAY08IB084 Kumar Anurag – GMAY08IT021 Raghuram Gupta – GMAY08WM133 Shruti Gosavi – GMAY08WM144 Uday Jain – GMAY08IT053 Vijay Radhakrishnan – GMAY08IB109