The land of

Michael Angelo Mussolini Leonardo da Vinci

• • • • • • • • • • • • History Country profile Religion & Arts Family values, Style, Marriage Communication Social etiquette Business etiquette Meeting etiquette Dinning etiquette Gift Giving etiquette Misconceptions corrected Italian Presence in

• Italy (Italia) -- an ancient name for country and people of Central Italy. • Mythological roots of the name date back to a legendary ancient king named 'Italus‘. • The name Italia was imposed upon the Roman Republic by the conquering Italic tribes of the contemporary Abruzzo region, centering in the area of Corfinium (Corfinio).,

•A fte r th e fa l f th e W e ste rn lo R o m a n E m p i a n d th e Lo m b a rd re i va si n s, " I l " o r " I l a n " n o ta y ta i g ra d u a l y b e ca m e th e co l e cti l l ve n a m e fo r d i rse sta te s ve •Pa l o ti o cl i s th a t th e n a m e l n am w as o ri i a l y d e ri d fro m g n l ve th e I l se ttl d i m o d e rn ta y e n C a l b ri . a a

Country profile
•Location : Southern Europe. •Capital : Rome. •Climate : Predominantly Mediterranean, hot & dry in south. •Government : Republic. •Population:58,057,477 •Famous Places :Milano,Venice, Rome


• Roman Catholic is the official religion of Italy. • More Catholic churches per capita in Italy than any other country. • Children are named after Catholic Saints. • Great influence of the church .

The Arts
• Italy has a culture rich in the Arts. • Famous artists such as Leonardo Da Vinci and Michelangelo were Italian. • Well known for its opera, where it originated. • Italians are very

Italian Family Values
• Family is very important to the Italian people. • Family is the center of social life. Family provides both emotional and financial support. • In the north, nuclear families live together; while in the south, extended family

Italian Style
‘Bella Figura’
• ‘Bella Figura’ is not only your appearance, but how you carry yourself. • Fashion and style is very important to the Italian people. • Indicate your social and economic status. • Italians can judge someone by their appearance alone. • Milan, Italy is known as the fashion capital of the world. •

Italian Style!
• •
• The groom often proposes by musically serenading their bride. • The bride wears green the evening before the wedding to bring good luck. • Sunday marriages are believed to be the luckiest. • A glass vase is broken at the ceremony. The shattered pieces represent the many years the couple will have together. • The food at the reception is very important and tends to be elaborate.

Verbal Communication
• Official language of Italy – Italian-Language of Love • English is spoken by many businesspeople. • Avoid talking about religion, politics, and World War II.   • At social gatherings, it is considered insulting to ask someone you have just met about their profession. • Good conversational topics include Italian culture, art, food, wine, family, and films.

Non Verbal Communication
• Italians use body language and hand gestures to punctuate an expression and give it a shading that the word or phrase itself lacks. • Long handshakes. • In greeting, warm hugs and kisses are common. • Eye contact and the amount and length of eye contact

Non Verbal Communication
• "Time is money" is not a common phrase in Italy. •  Foreign businessmen/women should be punctual for business appointments, although the Italian executive may not be. • •

social Etiquette
ln n a tu o • U se ca l i g ca rd s i so ci lsi a ti n s. • T h e se a re sl g h tl i y l rg e r th a n a tra d i o n a l ti b u si e ss ca rd s a n d n i cl d e th e p e rso n ' n a m e , a d d re ss, n u s ti e o r a ca d e m i h o n o rs, a n d th e i tl c r te l p h o n e n u m b e r. e • I yo u a re sta yi g i I l fo r a n f n n ta y exte n d e d p e ri d o f ti e , i i a g o o d o m t s i e a to h a ve ca l i g ca rd s m a d e . d ln

Business Etiquette
• Italian prefer to do business with people they know and trust. • Italians much prefer face-toface contact. • Your business colleagues will be eager to know something about you as a person before conducting business with you. • Take the time to ask questions about your business colleagues family and personal interests, as this helps build the relationship • Appointments are

Business Etiquette
• Many companies are closed in August, and if they are open many Italians take vacations at this time, so it is best not to try to schedule meetings then. • The goal of the initial meeting is to develop a sense of respect and trust with your Italian business colleagues. • Decisions are not reached in meetings. Meetings are meant for a free flow of ideas and to let everyone have their say. • Dressing well is a priority in Italy. • Men should wear dark colored, conservative business suits.

Business Etiquette
• Allow your Italian business colleagues to set the pace for your negotiations. Follow their lead as to when it is appropriate to move from social to business discussions. • Business cards are exchanged after the formal introduction. • To demonstrate proper respect for the other person, look closely at their business card before putting it in your card holder. •

Meeting Etiquette
• Greetings are enthusiastic yet rather formal. • The usual handshake with direct eye contact and a smile suffices between strangers. • Once a relationship develops, air-kissing on both cheeks, starting with the left is often added as well as a pat on the back between men.

Dinning Etiquette
•  If you are told to come in informal then, wear stylish clothes like jacket and tie for men and an elegant dress for women. • You may arrive up to 15 minutes late. •  If you are invited to a meal, bring gifts such as wine or chocolates. • If invited for dinner and want to send flowers, have them delivered that day.

Table Manners
• Remain standing until invited to sit down. You may be shown to a particular seat. • Table manners are Continental -- the fork is held in the left hand and the knife in the right while eating. • Follow the lead of the hostess - she sits at the table first, starts eating first, and is the first to get up at the end of the meal.

Table Manners
• The host gives the first toast. • An honored guest should return the toast later in the meal. • Women may offer a toast. • Always take a small amount at first so you can be cajoled into accepting a second helping. •

Gift Giving Etiquette
• Do not give chrysanthemums as they are used at funerals. • Do not give red flowers as they indicate secrecy. • Do not give yellow flowers as they indicate jealousy. • If you bring wine, make sure it is a good vintage. Quality, rather than quantity, is important. • Do not wrap gifts in black, as is traditionally a mourning colour. • Do not wrap gifts in purple, as it is a symbol of bad luck.

Misconceptions Corrected
• Belief- Italians are all in the Mafia. • Truth- Italians refer to mafia as a group of people working together for a common cause. • Belief- Italians are loud. • Truth- Italians do like to entertain and are friendly, but do not consider themselves “loud”. • Belief- All Italians are Catholic. • Truth- The majority of Italians are Catholic, (98%) but some may be protestant or another religion.

Italian presence in India

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