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Demography of Tea Vendors In Powai

Business Research Methods

Introduction

 Objective:

To Study the demography of Tea Vendors in Powai.  Sample Size : 20  Technique : Qualitative technique

 Research

Design : Descriptive Research  Types of questions : Open ended

Qualitative Technique
 Qualitative

Technique explores attitudes, behaviour and experiences through such methods as interviews or focus groups. attempts to get an in-depth opinion from participants. people take part in the research.

 It

 Fewer

Descriptive Research
 Descriptive

research is a type of conclusive research that has as its major objective the description of something descriptive design requires a clear specification of the who, what, when, where, why and the way of research research can be classified into cross sectional and longitudinal research

A

 Descriptive

Highlights

highlights
 Strategically

located… eg near Wipro ,near IBS, in IIT market, near IBS, in Galleria next to HP gas,in the mid market etc.. sound

 Legally

 BMC 

harassment problems

 Expansion

The EXAMPLE

Our learning’s

They are  managers without  MBA
                              

skills

Communication skill Customer satisfaction Stress managers

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Silent Observations

  

Sitting facility : Available – 25%, Not Available – 75% Hygiene & Cleanliness : Good – 70% Average – 20% Poor – 10% Strategic favorability of location : Yes – 90% No – 10%


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  


   

No of support workers employed : Zero – 30%, One or Two – 50%, More than Three – 20% Speed of Service : Good – 85%, Average – 15%, Bad – 0 Behavior of Vendor : Good – 70%, Okay – 30%, Bad- 0


   


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Background Analysis

Educational Background

Family Background

Except few all tea vendors are married. Most of them are having big families with 3 or 4 children per family. All tea vendors stay alone and families stay at native place. None of them are having Rashen Card and take tea ,milk, sugar etc. required from local market.

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BUSSINESS ANALYSIS

Sales Vs Time

No. of years in business Vs No of Vendors

Sales vs Type of customers

Synopsis

Problems

Remedies

 

Harassment by BMC

Lack of Business opportunities due to too many tea vendors in one area.  Sitting problem.

Legalize the shops and stop further Encroachment. Diversify the business and start selling coffee and other eateries, Tiffin service. Develop sitting arrangement, to encourage more female customers.


Synopsis continued…

Problems

Remedies

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Space Problems

Hygiene Problems

No body to represent their grievances

Make better utilization of space available, develop a good ambience Make the place more hygienic to encourage more customer retention Unite to form a Labor Union.


CONCLUSION
 Most of the tea makers were from northern india.They belonged to rajasthan, u.p., bihar. Some of them were from southern states like tamil nadu.


 Most of them were qualified upto 10th . Few were graduates .


 95% of the tea makers were married.

Contd..

30 % of them have ration cards, rest 70 % don’t have ration card. The average no. of customers visiting their stall is 180. Most of the customers were labors and students.

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Contd…
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All of the tea stalls are on rented area. The average cups of tea sold per day is 400. 80% of them told that thay have space problem and they want to extend their business.

Contd…
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40 % of tea makers supply tea to offices. Almost all of them had sitting arrangements for one or two people. All of them buy ingredients from local market.

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Thank you
Presented by:  Abhishek Chauhan  Ankur Goel  Harsha Priya  Manali Tongia  Megha Kharkwal  Mukesh Sagar  Pankaj Upadhyay