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Business Research Methods

Mohanasundaram.K

Shajahan • Business research methods – Ronald R.Reference books • Research Methodology – methods and techniques – C. S. Zikmund . Kothari • Research Methods for Management – Dr.R. Cooper • Business Research Methods – William G.

Evaluation pattern • Mid term • Attendance 20 05 • Assignments 05 • Group presentation 10 • Continuous tests 10 • Bonus 5 marks 40 marks (70 min) .

EXPECTED • No Usage of MOBILES/ELECTRONIC GADGETS • Maintain decorum of the class • On time • Involvement/concentration • NO MISBEHAVIOUR .

content • • • • • • • • • • • Introduction Research process Research & its types Problem definition Types of variables Research design Sampling design Scaling and measurements Data collection methods Analysis Report writing .

Introduction • Until 16th century  introspection ( logic to seek the truth – help to understand the world – construction of framework) • 16-17th century  scientific Revolution (objectivity) • Experimentation .

• • • • • • Re search Research is a moment/ dynamic/doesn’t have an end Research is a movement . theories and languages • IS AN .known to unknown Voyage of discovery Search for knowledge Scientific and systematic search for information on particular topic/issue • Art of scientific investigation • Is an original addition of the available knowledge which contributes to its further advancement • It develops – concepts.

Buying behavior - preference. psychological…) F commerce ?? Tourism and development ( Hospitality) • • • • Job hopping Satisfaction level of employees Employee engagement Career development • • Factors influencing MF AWARENESS OF MUTUAL FUND DIPPING IMPACT ON ……… AMONG… • Factors Influencing Information Sharing on Social Network: A case study of Facebook in Indian Context . GOLD PRICE INFLUENCE/ FACTORS… • • • • • • • Awareness on Mobile application Purchase decision of a product….• Societal/ management dilemma / marketing issues / consumer behavior / General • WEDDING EXPENSES . purchase and consumption On line buying behavior ( what kind of product…. personal. Expansion of business … mode of payments/ attitude/ perception Factors influencing online buying behavior ( culture. social.

OBJECTIVE • To explore a phenomenon or to achieve new insights into it. (exploratory/formulative) • To discover the characteristics of a particular individual. situation or a group ( descriptive) • To examine the frequency with which something occurs or with which it is associated with something else ( diagnostic) • To test a hypothesis of a causal relationship between variables (hypothesis testing) .

Zoology .Environmental (natural) Botany..) .TYPES . chemistry.Socio-economic research .Physical ( physics.

Research Methods/ Methodology • Research Methods – Include all techniques /methods that are adopted for conducting research • Research Methodology – Ways of systematically solving the research problem .

Criteria of good research • • • • • • • Systematic Logical Empirical (deals with concrete data that provides a basis for external validity) Replicable Clear purpose Elaboration Efficient analysis .

Qualities of a good research • General : – – – – Scientific attitude Imagination and insight perseverance Quick grasping power Clarity of thinking • Specific: – – – – – Knowledge of the subject Knowledge of the technique of research Personal taste in the study Familiarity about the information Unbiased attitude .

Approaches to research • • • • Historic approach Descriptive approach Case study Experimental .

Steps in research • • • • • • • • • • formulating the research problem extensive literature survey developing the hypothesis preparing the research design determining the sample design collecting the data analysis of data hypothesis testing generalization and interpretation and preparation of report .

Search for solution .Honesty and hard work .R E -Rational way of thinking ( based on truth/ scientific) .Relationship between facts and theories (descriptive .Critical observations .Expert and exhaustive treatment ( one need to be skilled) S E A R . causal) C H .Analytical (Analysis of adequate data) .Exactness .

in/ .• http://ijrcm.org.

ASSIGNMENT 1 • Significance of research in Business – Sec A • Application of research in business – Sec B .