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Proposal For Email Marketing

The Pioneer Email Marketing Company in Sri Lanka

The pioneer email marketing company in Sri Lanka with over 180,000+
latest emails in the database and sending more than 75 client ads per
month.

THE QUESTION YOU MAY WANT TO


ASK FROM US
Click on the questions to find your answers

1.
2.
3.
4.
5.
6.
7.

Who is included in the email database?


How much do you charge?
Can you design the ad for us?
How can the payments be made?
Can you come to further discuss/ collect the payment?
I am ready to advertise with you. What do I need to do now?
I already paid and booked a time slot. I want to cancel the
booking now?
8. How do we know whether you really send our mails to your
entire base?
9. What is the response rate of a typical email ad we do?
10. The Truth that others may not want to share with you.
11. Last but not least..!!

WHO IS INCLUDED IN THE EMAIL DATABASE?

** Last Updated on 4th Feb 2013

HOW WAS THIS DATABASE BUILT/COLLECTED?


We host 5 freelancers to collect email ids
locally and they visit offices.
Online Survey campaign
Facebook subscription form
Website subscription form
Most other ways are strictly confidential
Forum and social network like Linkedin and
many more
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WHAT PACKAGES/PRICES AND OFFERS ARE AVAILABLE?


Local email database of 1,80,000
Foreign email database of 3,20,000
Both local + foreign database of 5,00,000
European email database of 2,00,000
Any other (country wise flirted) database of 1M

Rs.4500/=
Rs.8900/=
Rs.11,000/=
Rs.28,000/=
Rs.17,500/=

Can we select a particular segment of your database to send


our email ad?

Sorry..!! This facility is not available at the moment, but we expect to


introduce this option in the future.

Special Conditions

Above Rates are given only for ONE email transmission to our
database.

To enjoy the Special Offer, you need to pay for all 4 ads at
once, and

All 4 ads need to be completed within 8 weeks.

The same ad/artwork should not be repeated more thans2 times,


and there should be at least 7 days gap between two repetitions.

If you are promoting any web site or any campaign where users
need to submit their email, other personal details, friends email
etc, there will be an additional fee of Rs 1000/- applicable for both
packages above.

Above advertising rates are valid only for 30 days from the date
you are sent this proposal

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CAN YOU DESIGN THE AD FOR US?


Yes. We can. There will be additional fee of Rs 3000/- per artwork
and need to be paid in advance.
This is an added service we give at a special rate for our clients.
Design requirements should be sent to us at least 7 days
before the campaign date, as we need enough time to design it
and get your feedback.
You need to provide us the exact titles/wordings you wish to have
in the ad and if you have any images you wish to include,
please provide them in advance.
Once the ad is designed, we will send it for your feedback and if
there are any changes needed, please communicate them
ASAP. After the changes we will send it back to you and you
have only one more chance to request any more changes.
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HOW CAN THE PAYMENTS BE MADE?


You can make the payments to the following account.
Bank : Seylan Bank (PLC)
Account Name : D.M Mohammad Shakeer
Account Number : 069000404134113
Bank : PABC
Account Name : D.M Mohammad Shakeer
Account Number : 100773370227

After making the payment please scan the deposit slip and
mail us. So that we can verify the payment via internet banking
and we will confirm your booking. We will invoice you to
arrange the payment, we can send you an invoice before you
make the payment. Otherwise an invoice/receipt will be emailed
to you after making the payment.
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CAN YOU COME TO OUR PLACE TO


to discuss how we can move forward
to brief our requirements
to collect the payment
For our online marketing services, we have been able to charge very
attractive low prices, mainly because we have minimized our sales &
marketing costs, administrative cots and staff cost.
If we are to employ a big staff to visit clients regularly for discussions, to
collect payments etc, our overhead costs could be very high, hence the
prices of our services could also be even higher than what we currently
charge.
Due to this fact, we always prefer to do the communication over the
phone and via emails, and also settle the payments via bank
payments/deposits.
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I AM READY TO ADVERTISE WITH


YOU. WHAT DO I NEED TO DO NOW?
1.
2.
3.
2.

3.

Book a date/time for your email transmission. 5 Time slots


available for a day 3 ads start in the morning at 9.00 am and
another 2 ads start at 10.00 pm at night.
Mails will be sent out under Orix Marketing brand or Your Mails
Brand will additionally charge Rs.600/=.
Full payment is needed to book the time slots.
Alternatively you can make a tentative booking. But tentative
bookings will be valid only for 24 hours and, if you fail to
confirm you booking by making the full payment within 24
hours, your tentative booking will be automatically cancelled in
our system, and the next client who is in the waiting list will be
given the opportunity to book the date/time.
Send your ad/artwork (email to us) at least before 24 hours to
the reserved date. We will review your ad and feed it to our
system, to set up the campaign.
Continue to next page.

I AM READY TO ADVERTISE WITH


YOU. WHAT DO I NEED TO DO NOW?
4.

If your ad/artwork does not meet our specifications and design


guidelines (explained at the end of this document), we reserve
the right to reject your ad & refund the money. Therefore it is
advisable to send your artwork for our review well in advance.
(so that you have enough time to do the changes, if any)

5.

Send us the Subject Line you wish to put in the email. This
has to be limited to 8 -10 words. If you do not provide a subject
line, we will use an appropriate subject line based on your ad.
Read Our Design Guidelines Very Important

ARTWORK DESIGN GUIDELINES - 1


File Dimension/Size/Format
Dimension 9 x 12 Inches (750 x 1000 Pxls)
Size - Should be less than 200 KB
Format JPG
If you artwork does not meet the above requirements, we will have to
re-size it. If you have provided it in a different format we have to change
the file format,. Pls note that when resizing or changing the file formats,
the quality of your original artwork may slightly dropped. Sometimes
this drop in the quality may not be very noticeable. However it is always
recommended for you to stick to the guidelines we have given.

ARTWORK DESIGN GUIDELINES - 2


Title/Subject
Use limited number of words (8-10)
Dont make the readers feel that you are trying to sell
something.
Make it newsworthy - think about subject lines as headlines
in newspapers. Does it catch enough of your attention to
read on?
Avoid ALL CAPITAL LETTERS and exclamation marks.
"[ALL CAPS] feel like you are shouting for attention and
not being respectful of your readers' time
Specially in the email subject line, try to avoid words such
as Free, Buy, Offers, Discount, Win etc

ARTWORK DESIGN GUIDELINES - 3


Email Body

Email is a visual media. Make best use of it by having a


proper mix of images and text in your ad.
Dont make it look like a classified ad in the Sunday News
Paper.

Maintain at least 40:60 ratio of images and texts in the full


space of the ad. (Important)
If you have attractive images of your product/service,
include them in the ad. Images can speak 1000 words for
you.
Always stick to 5Bs Big Bold Brilliant Bright
Beautiful.

ARTWORK DESIGN GUIDELINES - 4


Call to Action
Make your contact details very prominent. Have full details,Names, Address, Contact Numbers, Email Addresses, Web
Site Links etc.
Email is a Direct Response Media So, have a clear Call to
Action (verbs) in your email.
Examples:
1.
Call Give the contact numbers
2.
Click here to contact link your ad to an email address
3.
Click here for more info link your ad to a web page where you
give more details

4.

Buy/Reserve/Book Give the details of where and how to


buy/reserve.
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I ALREADY PAID AND BOOKED A TIME


SLOT. I WANT TO CANCEL THE BOOKING
NOW?
If you cancel at the last moment (within the last 24 hours of your
reserved time slot), NO refund will be made. If you are ready to do
that campaign again on another future date, you will have to pay
again and book the date.
If you cancel within 7 days of your reserved date, only 50% will be
refunded. But if you wish to re-schedule it again to another date,
above cancellation fee (50%) will not be charged
If you cancel before 7 days of your reserved date, no cancellation fee
will be charged and 100% will be refunded. Or else you can reschedule the ad to another date.
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HOW DO WE KNOW WHETHER YOU REALLY


SEND OUR MAILS TO YOUR ENTIRE BASE?
One email transmission may take about 10-12 hours to
complete.

After the transmission is completed, our system will tell us


how many mails actually got delivered and bounced. We
can compile this information in to a report and can send
this to you for your information and records.
However, this report will not tell you, how many people
actually opened the email and clicked on the ad. (We
expect to give this Open Rate and Click Through Rate,
CTR data in the future for all our campaigns)
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WHAT IS THE RESPONSE RATE OF A TYPICAL


EMAIL AD WE DO?
An exact figure can not be given as the response can depend
on many factors such as
How attractive is your email subject line. Does it attract peoples
attention to click and open the email?
How attractive is the offer you promote in the email?
Is your offer appealing to the majority of the people in the data base
or, is it appealing only to one segment in the base, such as female
only, high income earners only.
Are you sending this ad at the right time for example, sending a
hotel package ad during the holiday season can be very effective.
How attractive and creative is your advertisement? In other words,
have you followed the artwork design guidelines explained at the end
of this document?

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THE TRUTH THAT OTHERS MAY NOT WANT TO SHARE


WITH YOU.
CAN WE EXPECT ALL 180,000 PEOPLE
TO RECEIVE THESE EMAILS IN THEIR INBOX? - NO
What ever the best practices we follow and all known and secret tactics we
apply in order to set up the emails to be delivered to the recipients inbox, there
is always a small % of customers (normally less than 10%), who do not receive
the mails in their inbox.
This is mainly because of the email programs they use and the spam filtering
software that are used by them. In addition to the main public email programs
such as Yahoo, Gmail and popular email programs like Outlook Express, there
are 100s of different email programs and 1000s of different spam filtering
software used by people around the world.
Most of these spam filters and technologies use a scoring system to determine
whether an email is spam or not. Even if its a legitimate email, based on their
scoring system, if a particular mail is marked as spam, some programs totally or
partially block the content (images) of the emails, without displaying them to you
, while some other email programs send these mails to a Spam or Junk Folder
in your email account.

Continue..

It is virtually impractical for us to set up the emails to be compliant with all


those 100s of email programs and 1000s of spam filters that are used by
the recipients.
However, using our expert knowledge and experienced gained over the
years, we make all our efforts and use all known and secret tactics to make
our emails compliant with all main, popularly used email program and
filters.
Before a clients ad is sent to our database, we normally do extensive testing
using our test email accounts and when we achieve 80%-90% success rate,
we send the mails to the actual users.

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ABOUT US.
Orix Marketing is a full-line eMarketing Agency specializes in Online Direct
Marketing and Email Marketing, Search Engine Optimization, Pay-Per-Click
Advertising, Web Designing and Development and eBusiness Consultancy. The
operations in Sri Lanka are handled by a group of young and dynamic
professionals who are well qualified and internationally experienced in eMarketing
and ECommerce.

SOME OF OUR CLIENTS.

READY TO LAUNCH YOUR ONLINE


CAMPAIGN WITH US..??
C O N TA C T U S AT
EMAIL: INFO@ORIXMARKETING.TK
MOBILE: 0719351647

3 0 8 , K G , K E R AWA L A P I T YA R D ,
HENDALA
WAT TA L A

SPECIAL NOTE
After receiving this proposal, if you decide to advertise
with us, it is deemed that you have read and understood
this proposal and this proposal will be considered as
the complete set of terms and conditions with regard to
your campaigns you do with Orix Marketing

I F Y O U N E E D T H E P R I N TA B L E
VERSION OF THIS PROPOSAL,
PLEASE WRITE TO US.

- End -

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