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Academy of Economic Studies


Livia Ditu
Mirela Stefan

basis for NPD (New Product Development) projects => fund raising.the connection between creativity and NGOs.“Story” of the project: . => everything is exemplified on AIESEC.Creativity .  .  Importance of the subject: . .crucial for NGOs due to competition and need of funds. .why creativity is so important for their new ideas can be generated in NGOs. .

Generating Creative Ideas in NGOs 6. Creativity in AIESEC 8. Creativity 3. Introduction 2.1. Non-governmental Organizations 4. Creativity and NGOs 5. Conclusion . Case Study: AIESEC 7.

Gauliford (convergent and divergent thinking).   Creativity is the phenomenon where something new and valuable is created. Torrance Test of Creative Thinking . Theories about creativity: Grahame Walles (with his 5 stages). Arthur Koestler (process of bisociation). Kaufmann and Baghetto (‘four C’ model). Helie and Sun (Explicit-Implicit Internaction). when you bring new and imaginative idea into reality.

Sternbers:  ‘Creativitity under the Gun’ – Amabile:  Can creativity be taught? . ‘Nature of Creativity’ – R. J.

• accept ideas from everybody. Secretary-General Kofi Annan “the world’s new superpower”. • The most effective voice for the concerns of ordinary people in the international arena. • constraint by funding. Classification: • By level of operation. • driven by their mission.N. • By level of orientation • By activities. Characteristics: • run by volunteers. • Called by U. . • lack of bureaucracy.• Since 1839.

• determines creation of new projects => further funding for the NGO. • an NGO needs to be original so that it can differentiate itself of others competitors. • the process of generating creative ideas should not take the form of scheduled meeting (most of the great ideas that launched companies came by accident ) . • the leaders have an important role in creating a flourishing environment for creative ideas.

Nominal Group Technique . Brainwriting  6-3-5 Brainwriting 3. Brainstorming  Reverse Brainstorming 2.1. Electronic Brainstorming 4.

 ‚exchange and leadership development experiences for students” AIESEC could be considered as a clear example of an environment that promotes and encourages creativity.  .

• idea generation sessions do not take place on a regularly basis and they do not have a certain structure. •brainstorming and brainwriting have a higher frequency over the others. • all four idea generation methods presented are used in the two committees. . • 80% of the respondents consider NGT as the most efficient method.• 75% of the respondents agreeing that on a scale from 1 to 5. • something that you can learn and develop in time. creativity has an importance of 4 for the development of the NGO.

Brainwriting with small breaks from the session during which the chair of the meeting can redefine the problem and the addition of 1-2 elements of NGT to the session.1. 4. followed by unexpected connections..” board in the offices where the members can write outrageous ‚what if‛ questions . the goals and purpose of the project and how the meeting can help to achieve all these. Put up a “What if. In the beginning of the meeting. characteristics similar to the way of being of an Aiesecer 2. the project manager should remind to the participants the AIESEC mission. typically occurs in a spontaneous manner. Divergent thinking .

so the mission of the NGO cannot be achieved. the process of generating ideas inside AIESEC is characterized by gaps which should be solved. NPD projects cannot be developed. as well as volunteers personality and work style.  From the point of view of the members.  The process of generating new ideas should be modified and adapt according to each organization mission and culture.  The leaders have to find what drives the volunteers and sustain that motivation. Creativity is crucial for the development of an NGO because without creative volunteers. .