HISTORY OF DESIGN & FASHION

Submitted to: Ms. Nishrin Pishori Submitted by: Surbhi Modi-31 FD-5

Introduction
 Zürich

is the largest city in Switzerland.  The city is sometimes called the Cultural Capital of Switzerland, the political capital of Switzerland being Berne.  It can be counted as one of the world's pre-eminent global cities.  According to several surveys from 2006 to 2008, Zürich was named the city with the best quality of life in the world, as well as the wealthiest city in Europe.  Zürich is also ranked the sixth most expensive city in the world.

Zurich – Fashion & Contemporary Art
 Zürich’s main shopping mile,

Bahnofstrasse, has contributed largely to the city's reputation as an El Dorado for shoppers and is a top address for international fashion labels, jewelry and watches.  However, it is just one of the places where you can find urban Zürich labels; whether in Zürich-West or in the Aussersihl quarter, you often come across local brands where you least expect them. They inspire the fashion-conscious and cause a sensation far beyond Switzerland's borders.

Also

for lovers of art Zürich has a lot to offer. The city alone is home to over 50 museums, some 14 of which are devoted to art. These museums boast a significant collection of paintings, sculptures, photographs and videos, non-European art in the world & also one of them housed in an over 100 year old building reminiscent of a fairytale castle – contains the country's most comprehensive collection of exhibits relating to Swiss cultural history.

Major Events that takes place evry year as a part of Zurich’s contemporary culture are:  Zürcher Theater Spektakel (August 2009)  Street Parade  Sechseläuten, spring festival of the guilds and burning of the Böögg  Zürcher Theater Spektakel, international theatre festival, ranking among the most important European festivals for contemporary performing arts.  Kunst Zürich, international contemporary art fair with an annual guest city (New York in 2005); combines most recent and youngest art with the works of wellestablished artists.  Annual public city campaign, sponsored by the City Vereinigung with the cooperation of the city government. Past themes have included lions (1986), cows (1998), benches (2003), and teddy bears (2005).  freestyle.ch, one of the biggest freestyle events in Europe  Zürifäscht, a triennial public festival featuring music, fireworks, and other attractions throughout the old town. It is the largest public festival in Switzerland, attended by up to 2 million visitors.

Contemporary Art in Zurich
 Zürich is the home of the Cabaret

Voltaire where the Dada movement began in 1916.  Constructive Art Movement took also one of the first steps in Zürich. Artists like Max Bill, Marcel Breuer, Camille Graeser or Richard Paul Lohse had their ateliers in Zürich, which became even more important after the takeover of power by the Nazi-Regime in Germany and World War II.  Ballets and operas are also intrinsic part of Zurich cultural activities. The city houses a number of opera houses and theaters, among which Zürcher Opernhaus,Theater der Künste

Like many other European countries, Zurich

has also turned out to be one of the principal hubs of modern art. Zurich artworks mainly comprise of famous paintings, preserved till date and displayed in 50 museums across the city. Hence, a number of public places like restaurants and the main rail stations are decorated with paintings. Zurich has inspired renowned painters and sculptors of extraordinary caliber like Max Bill, Le Corbusier and Jean Tinguely. Icons and figures sculpted by these people are some of the prized possessions of Zurich.

Famous Contemporary Art Museums
Coninx Museum

Changing exhibitions of paintings and graphic work, primarily from Switzerland, plus non-European art. Daros Exhibitions Changing exhibitions of modern and contemporary art from Europe and Northern & Latin America. ETH Zürich Collection of Prints and Drawings Old and modern graphic.

Haus Konstruktiv

The Haus Konstruktiv is a museum with Swisswide and international recognition in one of the most striking and beautiful testimonies to Zurich’s industrial architecture in the immediate vicinity of the Main Station. Kunsthalle Winterthur Expose new works for discussion, provide space for experiments, display contemporary art: those are the aims of the Kunsthalle Winterthur. It also offers Winterthur artists a forum for their own exhibitions in its two rooms at the Waaghaus. Kunsthalle Zürich Contemporary art by international artists who are as yet relatively unknown.

The

Migros Museum of Contemporary Art in Züri-West collects and exhibits international works in its light and airy exhibition space. The permanent collection features works by over 700 different artists, including Gerhard Richter, and is supported by changing temporary exhibitions.

Cabarat Voltaire
 Cabaret

Voltaire was the name of a nightclub in Zürich, Switzerland. It was founded by Hugo Ball, with his companion Emmy Hennings on February 5, 1916 as a cabaret for artistic and political purposes. Events at the cabaret proved pivotal in the founding of the anarchic art movement known as Dada.  The Cabaret Voltaire fell into disrepair until it was occupied by a group claiming to be neodadaists in June-August of 2002. After their eviction the Cabaret Voltaire became a museum

 Kunsthaus Zurich also features

antique sculptures and leading contemporary works. Highlights of the permanent collection include several of Picasso's masterpieces and two of Monet's famous water lily paintings. The Edvard Munch collection is the largest outside of Norway. Modern-art enthusiasts enjoy the unique display of works by Beuys.  Kunst Zürich, international contemporary art fair with an annual guest city (New York in 2005); combines most recent and youngest art with the works of well-established artists.

Advertising the town by art: Garten-city Zurich 2009
 Huge planters are all over the city of Zurich at the

moment.  It is a unique plan by the Zurich Tourism Office, whose theme was integration of art & design, plants & nature, and city and environment. The planters are made of glass-fiber-enforced polyester, with the height of 150 cm and diameter of 120 cm. The participating artists around the world as well as from Switzerland have created these planters.  From the Zurich Airport to the center of the city, especially along the shopping street stating from the Central Station, the streets are decorated by artworks, and the area from the Baunhof strasse to Paradeplatz is one of the highlights.

Fi e r Te d d y B e a rs w e re b i sta l e d i va ri u s p a rts o f n l n o th e ci ty a s p a rt o f th e A nnual p u b lc i ci ty ca m p a i n s, 2 0 0 5 g

Contemporary art can be seen in variety in

Zurich, in streets, architecture, installation, performance, etc. Zurich's lively main railway station, the Hauptbahnhof, puts up many a times cultural & food festivals where contemporary art can be seen in various modes.

H e re i a n exa m p l o f s e co n te m p o ra ry a rt th a t h a s b e e n p o rtra ye d i n th e fo rm of a rch i ctu re te ( underground railway tra cks).

The Guardian Angel by Niki de St. Phalle

can be seen floating high in the cavernous space of the Zurich Hauptbahnhof, which truly portrays a piece of contemporary artwork.

La n ta l Texti e s C o ., o n e o f th e l a d i g l e n texti e m a n u fa ctu re r co . i S w i ., h a s l n tz th i p i ce o f co n te m p o ra ry a rt m a d e s e u p fro m w o o d i th e i fro n tya rd & n r a n o th e r p i ce i th e i l b b y. e n r o

A n o th e r fo rm ca n b e se e n i o n e o f th e m u se u m s o f n Z u ri ch w h e re a co n ti u o u s n di l y sp a of vi e o s o n e a fte r a n o th e r d g o e s o n & th u s fo rm s a vi a l a rt. su

B u se s & o th e r p u b l c i p l ce s a l d e p i a typ e a so ct o f co n te m p o ra ry a rt i n th e fo rm o f a d ca m p a i n s g ca rri d o n th e m . e

Each year the traditional Conelli Circus

visits Zurich's Bauschänzli island. The 2009/2010 season is entitled Generations and showcases both classic and modern acts as part of a feast of colour, music and excitement.

Som e to u ri sp o ts st al so d i l y sp a so m e w o rks of co n te m p o ra ry a rti . sts

 Octopus

2006/2009 Katharina Fritsch - The 3dimentional image created by Katharina, shakes human’s fundamental mentality, desire and fear, in the space where a new life is alive and vivid. Her latest work is a strange contemporary elegy. The man wearing a diving suit was easily caught in the tentacles of the octopus like a toy. (Photo:   Kunsthaus Zürich)

An installation art

by David Renggli

Eva Rothchild

Pa u l M cC a rth y

P h i i p e Pa rre n o lp

Street Art in Zurich
 Street Art has by now been

established as a true art movement. Young and used-to-be-young creative minds won't let anything stand in the way of restricting their expression. Their medium is the street, the city, the public space.  They combine a headspinning mixture between legitimacy and rebellion, design vs. civil disobedience.  There is a strong influence of graphics and illustration that can be found in street art.

G ra fi tti o n w a l s, fe n ce s, l ca rs, p u b l c a re a s, b e n ch e s i e tc . i th e m o st co m m o n s fo rm o f stre e t a rt se e n i n Z u ri ch as a m ode of exp re ssi n b y th e re b e l i u s o lo yo u n g a rti sts

Influence of Contemporary Arts on Zurich’s Street Fashion
The

contemporary art movements influenced later styles like the avant-garde and downtown music movements, and groups including surrealism, Nouveau réalisme, pop art, Fluxus and punk rock. Fashion on the streets of Zurich adopted all the fierce & ravish fashion they could influenced by hard rock, & the rude graffiti seen everywhere around. Culture of Zurich carries traces of colonial influence.

The Zurich Street Parade
 The Zurich Street Parade

is all about music, dancing, extravagant costumes etc. Most Zurich street parades are thematic in nature, organized to celebrate or commemorate important occasions.  The Street Parade is the second most attended technoparade in Europe. It takes place in Zurich, Switzerland.  The "Street Parade" is a part of the cultural heritage of Zurich, that is as important for the

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