Asian Business School THE TELESHOPPING BUSINESS IN INDIA

A CASE STUDY

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PROBLEMS FACED BY TELESHOPPING NETWORKS IN INDIA Lack of education and awareness among people. Low standard of living. Low rate of women employment. Low penetration of TVs/telephones. ‘Feel –and-touch’ concept is of great importance. Abundant supply of Imitation products.

FUTURE OF TELESHOPPING MARKET IN INDIA
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Market growth – Rs 250 crores in 10 years, Projected to double in next 10 years. Earlier Female-Male shopper ratio was 90:10 , Now ratio is 60:40 . Increasing Living standard of Indian middle class people. Increasing number of Nuclear families (both husband and wife are working – less time for shopping).

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HOW TO OVERCOME PROBLEM IN INDIAN MARKET
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Success depends “Highly on ability of marketer to deliver the goods on time to his valued customer along with other stipulated parameters..” Perceived value of the product should exceed its price. Air time – a critical success factor (enhancing their reach by repetitive presentation of the product both during peak and slack hours on various channels) Effective payment system in the country that enables immediate money transfers at low risk. Gifts offers and discounts should be allowed.

THANK YOU
heera singh

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