Clean Edge Razor

Introduction .

Segmentation .

Positioning .

87 1.89 58.61 0.58 136.22 Cartridges Cost of Cannibalization 3.06 Razors Unit Sale Razors Dollar Sales Cartridges Unit Sales Razors Production Costs Advertising & Promotion Total Costs .64 25.49 87.22 Total Sales 38.23 17.62 27.3 22.5 3.40 73.5 15.62 0.74 -14.92 3.48 4.67 81.61 38.9 Cartridges Dollar Sales 29.42 167.47 Operating profit 8.9 21.8 16.92 9.Financial Analysis of Positions (forecasted) Niche Year 1 Mainstream Year2 Year1 Year2 1 1.47 5.3 4 9.84 31.71 2.18 49.45 15 16 42 39 30.06 Capacity Cost 0.64 18.50 61.07 Razors Cost of Cannibalization 0.63 36.72 24.33 48.96 Cartridges Production Costs 9.79 Net Profit 3.54 5 7.14 87.53 109.09 13.32 4 10 9.

Pros & Cons .

Brand Name Innovation & Technology Less Cannibalization & Identification by Paramount Sharp Blades .