Meaning of sampling The process of testing some data based on a small sample is called sampling. . Eg: From a cup of tea. a tea-taster determines the quality of the brand of tea.


.Definition of sampling Sampling is the process by which inference is made to the whole by examining a part.

THE PURPOSE OF SAMPLING The purpose of sampling is to provide various types of statistical information of a qualitative or quantitative nature about the whole by examining a few selected units. .

ADVANTAGES OF SAMPLING • Greater economy • Greater scope • It takes less time .

•Sampling may not be feasible for problems that require very high accuracy. .LIMITATIONS OF SAMPLING •Errors due to sampling may be high for small administrative areas.

Probability sampling: • • • • Simple Random Sampling Stratified Random Sampling Systematic Random Sampling Cluster Or Multistage Sampling .TYPES OF SAMPLING 1.

Purposive/ judgemental sampling Quota sampling Snowball sampling . Non-probability sampling: • • • • Convenience/ opportunity sampling.2.

• SIMPLE RANDOM SAMPLING: In which each and every item has an equal chance of selection. .

but other items are selected by adding the average sampling interval to the item selected randomly. .•SYSTEMATIC RANDOM SAMPLING: In which one or two items are selected randomly.

•STRATIFIED RANDOM SAMPLING: It is the process of segregating the population into groups and select by systematic sampling method from each strata or cell. .

.• CLUSTER SAMPLING: The population is divided into clusters like families and then simple random sampliing is applied.

It also called “accidental” or “haphazard” sampling .• CONVENIENCE SAMPLING: The process of including whoever happens to be available at the time.

• JUDGEMENTAL SAMPLING: The process whereby the researcher selects a sample based on experience or knowledge of the group to be sampled. It is also called purposive sampling .

. an interviewer may be told to sample 200 females and 300 males between the age of 45 and 60. For example.• QUOTA SAMPLING: The process whereby a researcher gathers data from individuals possessing identified characteristics and quotas.

and then additional respondents are obtained by information provided by the initial respondents .• SNOWBALL SAMPLING: The sampling procedure in which the initial respondents are chosen by probability or nonprobability methods.

. Selecting the sample.STEPS IN SAMPLING PROCESS STEP 1: STEP 2: STEP 3: STEP 4: STEP 5: STEP 6: STEP 7: Define the target population Identify the sampling frame Specifying the sampling unit. Determination of sample size. Selection of the sampling method. Specifying the sampling plan.