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ADVERTISING

…the science/art of arresting
the human intelligence long
enough to get money from
it… Stephen Leacock

PROMOTIONAL MIX ADVERTISING PUBLICITY PERSONAL SELLING SALES PROMOTIONS .

services or ideas by identified sponsors through the various media.ADVERTISING  The nonpersonal communication of information usually paid for and usually persuasive in nature about products. .

or brandrelated communications between the firm and the general public. primarily an informative activity (as opposed to a persuasive one)  its ultimate goal=to obtain favourable press coverage for a company’s products  .PUBLICITY the management of product.

PERSONAL SELLING  the use of specially employed persons to keep in direct touch with customers in order to assist or persuade them to buy .

SALES PROMOTIONS  non-personal promotional efforts designed to have an immediate impact on sales. stimulate market demand or improve product availability .  media and non-media marketing communications employed for a predetermined. limited time to increase consumer demand.

PROMOTIONAL EXAMPLES/ACTIVITIES  staging a debate  personal conversations with customers  celebrating an anniversary  sponsorship  press/internet release  discounts and sales  taking a stand on a controversial subject  visits to customers .

PROMOTIONAL EXAMPLES/ACTIVITIES arranging a speech or talk  posters  mail shots to customers  price-pack deal  phone calls to customers  inventing then presenting an award  hoardings  contests/sweepstakes/games  websites  organising a tour of business or projects  .

ADVERTISING TYPES INFORMATIVE ADVERTISING  PERSUASIVE ADVERTISING  GENERIC ADVERTISING  REMINDER ADVERTISING  PUBLIC SERVICE ADVERTISING  COMPARATIVE/ COMPETITIVE ADVERTISING  COVERT ADVERTISING (PRODUCT PLACEMENT)  .

The Internet is one of the most effective advertising media nowadays. such as newpapers.)  A medium=a means of conveying something  An advertising medium=a means of mass communication. or television.  E.)-Media (pl.g. radio. magazines.  .ADVERTISING MEDIA Medium (sg.

ADVERTISING MEDIA print media broadcast media point of sale/purchase advertising outdoor media .

ADVERTISING MEDIA          Radio Television Print: newspapers. magazines(classified ads and display advertising Cinema Trade Fairs and Exhibitions Internet Mobile Phone Product Endorsement Product Placement .

ADVERTISING MEDIA(II) Billboards (AE)/ hoardings (BE)  Posters  Window Displays  Product Wrapping  Balloons  Neon Signs  Sponsorship  Product Wrapping  Trade Journals  .

…  “Advertising is tax deductible. so we all pay for the privilege of being manipulated and controlled”. . ethical advertising uses truth to deceive the public. Noam Chomsky  What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public.