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Why we chose this task!

 Jack and I chose to do the print task as this where we thought our strengths lye. After completing
both of our prelim tasks we realized that for us the moving image piece would be very complex
and that we were more comfortable using a camera rather than a video recorder, plus we knew
more about magazines and how photos are used in comparison to film shots and angles as well as
the editing software. We however did not decide straight away put chose to decide after we had
done both prelim tasks in order to make a more rational judgement. However this was a
changeling task as we felt the research and textual analysis were difficult but after doing a couple
we started to feel more confident.
To develop our magazine we researched other magazines and their codes and conventions and the way,
they are composed , we also thought it was best that we not only analyse music magazines but
diverfisify in other types such as sport and gossip orientated magazine in order to draw a boarder
and more knowledgably information that we could take into consideration, and input into the
development of our magazine. Jack and I analysed the following;

• NME ( New musical express)


• Rolling stones
• Hot stars magazine
• Nuts
• Q
• Smash Hits
Essay format

M- The medium that was used was a magazine

I- L.A glamour 'glitzy and beautiful' lifestyle.

G- Social documentary associated with Pop


culture.

R- The representation again is similar to the


ideologies, with the L.A lifestyle, when asked Los
angles is often associated with celebrities and
the impeccable night life, such as the Oscars and
British Academy of Film and Television Arts
awards more commonly known as BAFTA's

A- Audience

I- Rolling Stones, this company was founded in


1967 in San Francisco.

N- The narrative of this issue of Rolling Stones is


basically the layout, codes and conventions that
the company use.
A example of our research in a spider diagram format Big name, to show who the
Writing is slanted to make main model featured in this
The whole cover is aimed the cover look more fun issue is
at the target audience of and exciting
men Date, price and website
address shown

Informs readers that the


magazine is very popular The word ‘nude’ is in
and therefore of good another colour to standout
quality! to men.

Magazine slogan
Logo is in the left of the
page and is extremely
Smaller versions of the big simple and instantly
images shown inside. recognisable.

Models always the main


image on the cover this
Reference to girl or girl instantly stands out to
action appeals to the male men.
target audience. Exclamation marks after
every piece of text to make
Different colour used to the cover exciting and in
make words stand out. your face
‘PLUS!’ features shown in
‘Buzz words’ over the top top and bottom left hand
of pictures to add ironic corners also a plug/hook
humour.
The whole cover gives nuts Barcode Three things that would
a ‘down to earth’ image, apply to men
making it appeal to a wider
audience.
 By doing our research this contriubted to our development and construction of our magazine, from
this we could extracts some of the codes and coventions and input them into our magazine, to
cretate a more professional look the our first proroity was to create our masthead, which would
include the title and website we realised this after looking at our research as you can see below.

 Our logo’s

Jack’s Tom’s
Chosen Logo Original Logo
 In regards to the double page spread that we analysed we thought this was vital as we took all the
layouts to create our own. We looked at where the pictures were placed, and what shots where
used and how they could create empathy, plus where quotes were located and how boarders were
used to create an effect.

 We found out that most of the magazines that we analysed we recognised that varios selling
devices had been placed on the front cover in order to relate to the target audience and draw the
reader in, but also show the other content of the magazine. For example there was significant
plugs and hooks on NME’s front cover
 After analysing more magazine we discovered the use of colloquial and informal language however
we realised that this was not only being used by music magazines, but in fact all magazines so
that they can appeal to their audience, we took this approach into consideration and did use some
informal/ ‘slang words’ in our magazine

 The cover lines are also an important aspect of the magazine and may be classed as hooks, in our
research we looked at how the different styles and formats where used in order to create effect,
for example in nuts Danielle Lloyd is wearing read underwear and the covering is also red and
luminous orange (which has been outlined and shadowed by red!)

 Another key feature that had appeared on many of the magazines we looked at was the quotes
from the main articles for example Lilly Allen in NME says ‘ I can’t keep going on like this it’s doing
my head in’ this is a selling stragety as this draws readers in, there is no propaganda its just plain
and simple as the ’subject’ said it, however Jack and I both found these to be misleading and often
taking out of conext, we decided that It would be best to use this but not on our front cover but
instead on our double page spreads as then we could use quotes to highlight the significant parts
of our article.
How does your product
represent particular social

groups
Hed-Rush is our brand name, that we were trying to associate with our 16-25 target audience. The
name itself (Hed-Rush) can bring up images of Excitement, Drugs, Dancing, Raving and Loud
music. All of which are associated as a whole with a younger ‘going-out’ generation.

 Most of the fonts used throughout our product are simple and readable, but some are different and
a bit more exciting and pleasing to the eye. This represents our younger target audience as having
to have some sort of excitement on the page to stimulate them to read it because they are not as
knowledgeable and mature as a slightly older group might be.

 The funky house music scene in the Funky House edition is also portrayed as being dominated by
white men, with not one mention of a black person or woman.
What kind of media institution might distribute your product and why

Bauer media is a German publishing company who operate in 15 countries with a portfolio of 238
magazines at present as well as TV and radio stations. Due to the scale of the organisation, they
have economies of scale and can produce magazines cheaply due to the extremely large amounts
of copies produced a week (38 million). This would result in higher profit margins, which would make
us more money.
 Our intended target demographic was teenagers and young adults aged between 16-25, but as we
couldn’t just assume this and move on to our next stage of process, we instead decided that we
would carry out market research just to ensure that this correct.

 We asked 5 male and 5 female participants, all of which were in the 16-17 demographic.

 The 2 top favourite genres of music were RnB and Funky House.

 Most people were willing to pay £2-£3 for a magazine.

 The participants of the survey s mentioned that a free cd would draw them in to buying the magazine.

 Also when creating our magazine we made sure that it would be accepted by our target audience,
When developing Jack and went around the classroom asking for peoples opinions on our different
selection of mastheads, and fonts that were going to be used.

 The content of our magazine can also relate to the intended audience as both our main articles,
contained young artists from local areas such as Debden and Essex and how they rose to success,
choosing our artists to come from such local areas, produces aspiration as we reinforced in our
magazine about dreams coming true, and that it can happen to anyone.
How did you
attract/addresses your

audience?
We had first addresses our audience through market research, form this we could state that our
audience would be teenagers and young adults aged from 16-25, we attracted them using the
following techniques

 Plugs and hooks were placed on the front cover and in some cases the contents page in order to
intise our possible consumers into buying our product, and relate it to what is going on in their
social envoirment for example in Tom’s magazine it included a free music download, from
www.hed-rush.com , now because more and more teenagers are not going and physically
purchasing their products but instead ordering them online, which is why a free download of 1
song would be more valuable prospect of our magazine in comparison to a discount voucher for a
single of an artist. By updating our techniques in our magazine we are able to relate to our target
audience

 Jacks magazine involved a free magazine mix, which would again addresses our audience, most
young adults base their social life around ‘clubbing’ and by offering a free CD mix, by DJ Ballard
this would draw in potential customers, as fans of DJ Ballards songs and ‘mixes’ would want to by
it.
At the beginning of this process, I had confidence in using programmes such as Microsoft
Publisher and Paint and I knew the basics of Adobe Fireworks and Adobe Photoshop. Tom had
basic knowledge of Microsoft Publisher and its features, but knew nothing about Photoshop or
Fireworks. As I progressed with the product I learnt how to use the features as I went along and
got very good at using the polygon lasso tool; something I found hard previously due to my lack of
patience. In turn, I was teaching Tom how to use the programmes so that we could stick to our
house style more effectively by using the same software.

I found Fireworks much easier to use than Photoshop and so used it more often, and only used
Photoshop at home because it was the only one I had access to. In Fireworks it was easier to use
effects on the text and there was a wider choice.

We used a digital camera to capture our photographs and transferred them to the computer via a
USB memory card reader which we neither of us had used before.
 In regards when looking at our premlimary tasks jack and I have developed numerous skills that
we could transfer and incorporate into our final product. In our premlimary tasks we only had a
basic understanding of the composition of magazines plus the various programmes such as
Photoshop etc and less time so it obviously would not be as better quality as our final task.

 We also have come a long way in comparison to the appearance and layout of our magazine, as in
our premlimary task there was just a simple layout, whereas in our final magazine there were more
advanced aspects on our front cover, like our use or hooks and plugs.

In regard to the amount we have learnt, it is huge. For our premlimary task we only used basic
programmes such as publisher, and paint (to mainly crop our images.) Whereas in our final task we
were using more advanced programmes to create professional effects such as our mastheads
which where created on fireworks, and our images edited on photoshop.