You are on page 1of 15

Jack Herbert &Tom Trim

Evaluation
Jack and I chose to do the print task as this where we thought our strengths lye. After completing both

of our prelim tasks we realized that for us the moving image piece would be very complex and that
we were more comfortable using a camera rather than a video recorder, plus we knew more about
magazines and how photos are used in comparison to film shots and angles as well as the editing
software. We however did not decide straight away put chose to decide after we had done both
prelim tasks in order to make a more rational judgement. However this was a changeling task as
we felt the research and textual analysis were difficult but after doing a couple we started to feel
more confident.
In what ways does your media product use, develop, or challenge forms
and conventions of real media products

To develop our magazine we researched other magazines and their codes and conventions and the way,

they are composed , we also thought it was best that we not only analyse music magazines but
diverfisify in other types such as sport and gossip orientated magazine in order to draw a boarder
and more knowledgably information that we could take into consideration, and input into the
development of our magazine. Jack and I analysed the following;

 NME ( New musical express)


 Rolling stones
 Hot stars magazine
 Nuts
 Q
 Smash Hits

From each magazine we extracted and analysed the front cover, contents page and a double page

spread. In terms of how we analysed them, they were mostly done my spider diagram format,
however one of them was completed using a essay form. The majority of our magazine
analysations were done and then put into our folder however our essay analysation was put into
the blog, for evidence that we have been conducting research!
Example of our research.

Essay format

M- The m edium t hat was used was a m agazine, t his was m y first m agazine t hat i have analysed so for 'rolling st ones' I only
analysed t he front cover, as i felt t hat t hat was t he m ost im port ant t hing (alt hough i will be analysing t hree ot hers lat er on in
anot her blog)

I- There were m any ideologies t hat were used alt hough, t he one t hat was m ost enhanced was t he L.A glam our 'glit zy and
beaut iful' lifest yle, as on Hills t he const ant represent at ion t hat i have not iced as a viewer is t hat t here is em phasis on t he
celebrit y lifest yle oft en associat ed wit h gossip, argum ent s and shopping whilst m aint aing a whole profile social life, t his is m ost
likely what young t eenagers aspire t o be like t his, so t his can appeal t o t he t arget dem ographic.

R- The represent at ion again is sim ilar t o t he ideologies, wit h t he L.A lifest yle, when asked Los angles is oft en associat ed wit h
celebrit ies and t he im peccable night life, such as t he Oscars and Brit ish Academ y of Film and Television Art s awards m ore
com m only known as BAFTA's

A- Audience, t he audience of t his part icular m agazine is oft en in t he age range of approxim at ely 15-30 st art ing in t he lat e
t eenager years, m ost t eenagers and young adult s wat ch t he hills, wit h a viewing of 3,929,000.

I- The institution of the magazine, is the rolling stones, this company was founded in 1967 in San Francisco, by Jan Weener who still remains editor
and publisher. The magazine is mostly devoted to music, politics and popular culture, it is published every fortnight. Still today Rolling stones faces
competition today from other notable music magazines such as NME and FHM. The magazine targets younger readers, and has started to offer
more of a 'sexy' orientated content, often enforced by glamorous film stars, which just happens to be in the issue of Rolling stones, but also various
artists and actors for another example would be Rolling stone's issue staring Zac Efron.

N- The narrative of this issue of Rolling Stones is basically the layout, codes and conventions that the company use. As we have noticed after
looking at various issues of the ‘Rolling Stones’ the subject on the cover page is mostly always covering the title, We have also noticed that the title
cover and outline style has been edited according to what issue it is and who is starring init.
A example of our research in a spider diagram format Big nam e, t o show who t he
Writ ing is slant ed t o m ake m ain m odel feat ured in t his
The whole cover is aim ed t he cover look m ore fun issue is
at t he t arget audience of and excit ing
m en Dat e, price and websit e
address shown

Inform s readers t hat t he


m agazine is very popular The word ‘nude’ is in
and t herefore of good anot her colour t o st andout
qualit y! t o m en.

Magazine slogan
Logo is in t he left of t he
page and is ext rem ely
Sm aller versions of t he big sim ple and inst ant ly
im ages shown inside. recognisable.

Models alw ays t he m ain


im age on t he cover t his
inst ant ly st ands out t o
Reference t o girl or girl
m en.
act ion appeals t o t he m ale
t arget audience. Exclam at ion m arks aft er
every piece of t ext t o m ake
Different colour used t o t he cover excit ing and in
m ake w ords st and out . your face
‘ PLUS! ’ feat ures shown in
‘Buzz words’ over t he t op t op and bot t om left hand
of pict ures t o add ironic corners also a plug/hook
hum our.
The whole cover gives nut s Barcode Three t hings t hat would
a ‘dow n t o eart h’ im age, apply t o m en
m aking it appeal t o a wider
audience.
 By doing our research this contriubted to our development and construction of our magazine,
from this we could extracts some of the codes and coventions and input them into our
magazine, to cretate a more professional look the our first proroity was to create our
masthead, which would include the title and website we realised this after looking at our
research as you can see below.

From this we developed our masthead first be Microsoft publisher and then by adobe
fireworks; we first developed it in basic fonts via microsoft word, but they looked to simple so
by using fireworks we were able to create a more professional look!

Jack’s Tom’s
Chosen Logo Original Logo
 In regards to the double page spread that we analysed we thought this was vital as we took all
the layouts to create our own. We looked at where the pictures were placed, and what shots
where used and how they could create empathy, plus where quotes were located and how
boarders were used to create an effect.

 We found out that most of the magazines that we analysed we recognised that varios selling
devices had been placed on the front cover in order to relate to the target audience and
draw the reader in, but also show the other content of the magazine. For example there was
significant plugs and hooks on NME’s front cover
After analysing more magazine we discovered the use of colloquial and informal language however we

realised that this was not only being used by music magazines, but in fact all magazines so that
they can appeal to their audience, we took this approach into consideration and did use some
informal/ ‘slang words’ in our magazine

The cover lines are also an important aspect of the magazine and may be classed as hooks, in our

research we looked at how the different styles and formats where used in order to create effect, for
example in nuts Danielle Lloyd is wearing read underwear and the covering is also red and
luminous orange (which has been outlined and shadowed by red!)

Another key feature that had appeared on many of the magazines we looked at was the quotes from

the main articles for example Lilly Allen in NME says ‘ I can’t keep going on like this it’s doing my
head in’ this is a selling stragety as this draws readers in, there is no propaganda its just plain and
simple as the ’subject’ said it, however Jack and I both found these to be misleading and often
taking out of conext, we decided that It would be best to use this but not on our front cover but
instead on our double page spreads as then we could use quotes to highlight the significant parts
of our article.
Hed-Rush is our brand name, that we were trying to associate with our 16-25 target audience. The

name itself (Hed-Rush) can bring up images of Excitement, Drugs, Dancing, Raving and Loud
music. All of which are associated as a whole with a younger ‘going-out’ generation.

Most of the fonts used throughout our product are simple and readable, but some are different and a bit

more exciting and pleasing to the eye. This represents our younger target audience as having to
have some sort of excitement on the page to stimulate them to read it because they are not as
knowledgeable and mature as a slightly older group might be.

In the Funky House edition, there is a strong focus on DJ Ballard coming from Essex, and it is insinuated

that it is rare for someone from Essex to become famous for having a real talent. This represents
people from Essex as being stupid and unable to become famous because of real talent, only ‘fake’
talent such as Chantelle Houghton – A reality TV star. Also DJ Ballard is dressed in the style of an
Essex ‘Loughton Boy’, which gives the impression that everybody from Essex dresses like this; with
a buttoned up Ralph Lauren Polo and a comb-over.

In the R’n’Bissue there is also a strong focus on where the artist ‘Special K’ is from – Debden. In the

interview, Tom used different techniques to give Debden a bad reputation and give the impression
to the audience that Debden is not a very nice place to go up. Although, the fact that ‘Special K’
turned out to be a respectable, talented woman who cares for her greatly for her family, tells the
audience that the it is possible for residents of Debden to become famous.

The funky house music scene in the Funky House edition is also portrayed as being dominated by white

men, with not one mention of a black person or woman.


After looking into various media institutions, it seems that Bauer media would be the ideal institution
to distribute our media product.

Bauer media is a German publishing company who operate in 15 countries with a portfolio of 238
magazines at present as well as TV and radio stations. Due to the scale of the organisation, they
have economies of scale and can produce magazines cheaply due to the extremely large amounts
of copies produced a week (38 million). This would result in higher profit margins, which would make
us more money.

Another reason I feel Bauer media would be right is because their magazine portfolio includes some
big music magazines such as Q, MOJO and Kerrang. This proves that they are capable of
distributing music magazines successfully because the three magazines mentioned are very popular
and all have established brand names.
Who would be the audience for your media product?
 Our intended target demographic was teenagers and young adults aged between 16-25, but as
we couldn’t just assume this and move on to our next stage of process, we instead decided
that we would carry out market research just to ensure that this correct. The following results
are conveyed in chats and graphs.

 We asked 5 male and 5 female participants, all of which were in the 16-17 demographic.

 The 2 top favourite genres of music were RnB and Funky House.

 Most people were willing to pay £2-£3 for a magazine.

 The participants of the survey s mentioned that a free cd would draw them in to buying the
magazine.

We carefully planned our survey t o generat e quant it ive and qualit ive dat a as t here fort h our dat a
w ould be m ore in dept h and our findings w ould be m ore represent at ive. We also used a range of
open and closed quest ions in case any part icipant s where being forced int o an answ er, inst ead
t hey could just express t heir opinion.
Also when creating our magazine we made sure that it would be accepted by our target audience,

When developing Jack and went around the classroom asking for peoples opinions on our different
selection of mastheads, and fonts that were going to be used.

The content of our magazine can also relate to the intended audience as both our main articles,

contained young artists from local areas such as Debden and Essex and how they rose to success,
choosing our artists to come from such local areas, produces aspiration as we reinforced in our
magazine about dreams coming true, and that it can happen to anyone.

Jack and I also used popular real life events in order to relate to our audience more;

 In Jack’s magazine his double page spread was focused on DJ Ballard and his clubbing and
Dj’ in clubs in Essex, which I’m sure may be a regular occurrence in today's teenagers lives.
 In my magazine I mentioned the BAFTAS and the OSCARS, which again I’m sure is watched
by teenagers, plus many celebrities on their programmes for example Angelina Jolie has become a
role model in today's society which is why I chose to involve ‘Special K’ in that.
We had first addresses our audience through market research, form this we could state that our

audience would be teenagers and young adults aged from 16-25, we attracted them using the
following techniques

Plugs and hooks were placed on the front cover and in some cases the contents page in order to intise

our possible consumers into buying our product, and relate it to what is going on in their social
envoirment for example in Tom’s magazine it included a free music download, from
www.hed-rush.com , now because more and more teenagers are not going and physically
purchasing their products but instead ordering them online, which is why a free download of 1
song would be more valuable prospect of our magazine in comparison to a discount voucher for a
single of an artist. By updating our techniques in our magazine we are able to relate to our target
audience

Jacks magazine involved a free magazine mix, which would again addresses our audience, most young

adults base their social life around ‘clubbing’ and by offering a free CD mix, by DJ Ballard this
would draw in potential customers, as fans of DJ Ballards songs and ‘mixes’ would want to by it.
What have your learnt about technologies from the
process of constructing this product?
At the beginning of this process, I had confidence in using programmes such as Microsoft
Publisher and Paint and I knew the basics of Adobe Fireworks and Adobe Photoshop. Tom had
basic knowledge of Microsoft Publisher and its features, but knew nothing about Photoshop or
Fireworks. As I progressed with the product I learnt how to use the features as I went along and
got very good at using the polygon lasso tool; something I found hard previously due to my lack of
patience. In turn, I was teaching Tom how to use the programmes so that we could stick to our
house style more effectively by using the same software.

I found Fireworks much easier to use than Photoshop and so used it more often, and only used
Photoshop at home because it was the only one I had access to. In Fireworks it was easier to use
effects on the text and there was a wider choice.

We used a digital camera to capture our photographs and transferred them to the computer via a
USB memory card reader which we neither of us had used before.
Looking back at your premlimary task what do you feel you have learnt in the
progression from it to the full product?

 In regards when looking at our premlimary tasks jack and I have developed numerous skills that
we could transfer and incorporate into our final product. In our premlimary tasks we only had
a basic understanding of the composition of magazines plus the various programmes such as
Photoshop etc and less time so it obviously would not be as better quality as our final task.

 We also have come a long way in comparison to the appearance and layout of our magazine, as in
our premlimary task there was just a simple layout, whereas in our final magazine there were
more advanced aspects on our front cover, like our use or hooks and plugs.


In regard to the amount we have learnt, it is huge. For our premlimary task we only used basic

programmes such as publisher, and paint (to mainly crop our images.) Whereas in our final task we
were using more advanced programmes to create professional effects such as our mastheads
which where created on fireworks, and our images edited on photoshop.