Strategic Analysis

The Vision
To make search engines so powerful they would understand "everything in the world".

The Mission
To organize the world's information and make it universally accessible and useful.

The Focus
Google continues to focus on innovation and on the user experience.

Country US China Japan India Brazil World

Users (Mn) Usage Growth (2000-2007) 210.00 120.80% 162.00 86.30 42.00 39.15 1173.00 620.00% 83.30% 740.00% 682.8% 225.00%

Google Products (>60)
Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile

Core Products – Search and Adwords.

Revenue Sources  Contextual Ads - Adsense.  Adwords.  Licensing Google search.
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Approx – 10 Billions Dollars.

Total search in year 2006  99.57 Bn Google is doing 138.1 Mn search per day

Focus on the user and all else will follow. It's best to do one thing, and do it well. Fast is better than slow. The need for information crosses all borders.


Speed, Accuracy, Objectivity and Ease of use of.  Fit between their technology and the consumer behavior.  Page Rank technology – Orkut merged  Solved the scale up problem  Positioned as “Fastest Crawling Technique”  Keeps the search “Up to date”

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Primary competitors - Microsoft and Yahoo! Inc. Both Microsoft and Yahoo have more employees than Google. – Microsoft 6 times. Microsoft also has significantly more cash resources. Longer operating histories and more established relationships with customers and end users. Microsoft and Yahoo also may have a greater ability to attract and retain users - because they operate Internet portals with a broad range of content products and services.

Gmail vs hotmail  Google chrome vs internet explorer  Google search vs bing  OPERATING SYSTEM

 Chrome OS vs Windows

Gmail vs yahoomail  Gtalk vs yahoo chat  Google search vs yahoo search  advertising

Weaknesses Analysis

Common Opportunities
• BRIC Countries

•Computer literacy is on the rise •Telecommuting and at-home-businesses growth •Mobile technologies offer another opportunity. •Cheaper global telecommunication costs open new markets Google
Traditional ad domain Office Suites



Other Software Apps. Pay Per Use office Internet Ads

Google was successful in all its ideas because they were patient  They converted the cons of their rival products into the biggest plus of their products

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