You are on page 1of 17

Mary Leore T.

Gamotin
DOCTOR IN BUSINESS
ADMINISTRATION
La Salle University

Profiles
The

Walt Disney Company was


founded on October 16, 1923, by
brothers Walt and Roy Disney as an
animation studio, it has become
one of the biggest Hollywood
studios, and owner and licensor of
eleven theme parks and several
television networks, including ABC
and ESPN.

Disney's

corporate headquarters
and primary production facilities
are located at The Walt Disney
Studios in Burbank, California.

The

company
has
been
a
component of the Dow Jones
Industrial Average since May 6
1991. Mickey Mouse serves as the

Company Overview
The Walt Disney

Studios
Park and Resort
Disney Consumer
Products
Media Networks

l
a
i
c on
o
S sp
Re

y
t
i
l
i
b
si

1. Objectives
1. Topresent an

overview of Disney as a
companyemphasizing social responsibility
as one of their reputable attributes.
2. To highlight in the paper how Disney is
integrating ethical management into its
business practices with the use of some CSR
theories, specifically Triple Bottom Line.

1. Objectives
3. To determine how Disney

responds
when
local
cultural norms clash with its
stated
policies
and
principles.
4. To
determine
Disneys
stand on conservation, as
part of its CSR components.
5. To determine the social
responsibilities of Disney
subsidiary in the Philippines
while trying to maximize
profit.

2. Methods &
Facts
2.1 Organizational Design
Stakeholders Theory
The main idea in stakeholder theory is that organizations
should focus on meeting a broader set of interests than just
amassing shareholder wealth. Instead of focusing only on the
firms financial performance, organizations should also focus
on their social performance. They should try to understand,
respect, and meet the needs of all of those who have a stake
in the actions and outcomes of the organization. According to
stakeholder theory, involving stakeholders in corporate
decisions is considered an ethical requirement and a
strategic resource, both of which help provide organizational
competitive advantages (Miles, 2012).

2. Methods & Facts


2.2 Organizational Effectiveness Assessment
Highlights:
Employee respect
Fair work
Commitment and responsibility
Employee recognition
Work-life assistance
Volunteerism opportunities
Business conduct and ethics
Social responsibility practices

2. Methods &
Facts
2.3
Environmental
uncertainty
and
organization response
Social Cognitive Theory
The three factors influence each other
bidirectionally, so people are both
producers and products of their own
environment
which
posits
that
environment
causes
behavior
and
behavior helps shape environment. A
third factor was added, a persons
psychological processes, or cognitions, to
the other two factors (environment and

2. Methods & Facts


2.4 Inter-organizational relationship
Agency Theory
which assumes that an agent or agency is
hired by one or more person(s), called the
principal(s), under a contract and is
compensated by the principal to achieve
desired outcomes for the principal (Miles,
2012).

2. Methods & Facts


2.5 Core Technology
Sustainable tourism
Railroads
use
soy-based
biodiesel to fuel steam boilers
Water capture
Water recycling
Implements
energy
management system

2. Methods & Facts


2.5 IT & Knowledge Management
Disney ensures the ongoing development and
upgrade of Information Technology through
creative information technology teams. With
this, Disney continues to tell stories in the
most innovative ways. IT and its management
helps deliver a full range of services including
content management, marketing applications,
wireless,
video,
system
engineering,
infrastructure and end-user support

2. Methods & facts


2.6 Organizational size and Life Cycle
Entertainment industry
1923
5 divisions and 17 subsidiaries
175,000 (2013)
Resourced-Based Theory

3. The Scope
Philippine Disneyland: Bottom Line
Social

responsibility
Asian park
location
Available jobs

4. Issues and
Solutions
Safety issues (Space Mountain)
Air Pollution (Fireworks display)
Obtain and use of resources (shark fins dish)

5. Conclusion
CSR profit, social,

environment
Corporate dominance
Societal manipulation
Subsidiary
responsibilities
Triple Bottom Line

Thank You